Author: UniqueWritersBay

Marketing campaign for Lenovo Computers

Imagine that you are a marketing manager in charge of developing a marketing campaign for Lenovo Computers (www.lenovo.com). Your company is currently selling products in fifty different countries around the world. Lenovo just launched a new notebook. One of the issues that you face is whether Lenovo should employ a multi-country strategy or a global strategy for the new notebook.

Write a three to four page paper in which you: determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Devise your strategy for leveraging the current Lenovo brands with the new notebook product.

1.Determine approaches to use in order to incorporate branding and co-branding opportunities.

2.Devise a strategy for leveraging the current Lenovo brands with the new notebook product.

3.Propose a strategy for advertising the new notebook within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.

4.Select a country as a new market for the new notebook, and predict the market segmentation variables for the new notebook in the country that you have selected (e.g., geography, psychographics, and demographics).

5.Define the company’s main types of pricing strategies and target market objectives for the new notebook.

6.Suggest the key methods to use to create unique distribution channels and logistics through the company’s existing global channel intermediaries, and predict the manner in which these distribution channels would create utility for current and potential customers.

7.Decide whether to employ a multicounty strategy or a global strategy for the new notebook. Provide a rationale to support the response.

This assignment consists of two (2) sections: Expected Commercial Value Forcast and Marketing Strategy Research Paper. You must submit both sections as separate files for the completion of this assignment.

Imagine that you are a marketing manager in charge of developing a marketing campaign for Lenovo Computers (www.lenovo.com). Your company is currently selling products in fifty (50) different countries around the world. Lenovo just launched a new notebook. One (1) of the issues that you face is whether Lenovo should employ a multicountry strategy or a global strategy for the new notebook. Your job as a marketing manager requires you to first use an analytical tool to forecast Expected Commercial Value – Net Present Value (NPV) over the next ten (10) years.

Section 1: Expected Commercial Value Forcast

1. Utilize the Expected Commercial Value Excel Calculator to estimate the potential commercial success of the new notebook. Note: The Expected Commercial Value Excel Calculator can be found in the online course shell.

a. Fill in the Cashflows section ( column FY 13 through FY 23) found in the MS Excel sheet to project an NPV of above $10,000,000.

Development Costs
Launch and Marketing Costs
Forecasted Units Sold

Assuming the following parameters remain the same in the Excel calculator.

Probability of Commercial Success 0.8
Probability of Technical Success 1
Unit Sales Price $400
Discount Rate 0.06

Estimate the commercial success of the new notebook, based on your quantitative analysis from 1a of this assignment.

Section 2: Marketing Strategy Research PaperWrite a three to four (3-4) page paper in which you:

  1. Determine the key approaches that you will use in order to incorporate branding and co-branding opportunities. Devise your strategy for leveraging the current Lenovo brands with the new notebook product. Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
  2. Propose your strategy for advertising the new notebook within other countries. Determine whether the content of the ads would be similar to the standardized ads geared toward other world markets or if they would be customized for a new country. Provide a rationale for the response.
  3. Select a country as a new market for the new notebook. Next, predict the market segmentation variables for the new notebook in the country that you have selected (e.g., geography, psychographics, and demographics). Note: Incorporate the computed analytical data from the Expected Commercial Value Calculator to support your response.
  4. Define the company’s main types of pricing strategies and target market objectives for the new notebook.
  5. Suggest the key methods that you would use to create unique distribution channels and logistics through the company’s existing global channel intermediaries. Predict the manner in which these distribution channels would create utility for current and potential customers.
  6. Decide whether you would employ a multicounty strategy or a global strategy for the new notebook. Provide a rationale to support your response.
  7. Use at least five (5) academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

 

  • Integrate the concepts of market segmentation, product development, and pricing policies into viable marketing strategy to fit a variety of international market environments.
  • Construct product distribution channels and logistics to meet marketing objectives and fit a variety of global market environments.
  • Analyze an integrated marketing communication (IMC) strategy to support global marketing operations.
  • Use technology and information resources to research issues in international marketing.

Steps To Produce Doughnuts – Opening a Doughnut Shop

You are considering opening a small doughnut shop in your hometown. Research the process required to make doughnuts. After learning all of the steps that are required in the production of doughnuts, respond to the following:

  • List and describe all of the steps required to produce doughnuts as well as the equipment required to complete each step.
  • Create a bill of materials to list those ingredients required to produce doughnuts.
  • Describe what would be the capacity of the doughnut production operation that you are envisioning. In other words, describe what would define the maximum number of doughnuts that you could produce per hour.
  • If your doughnut business is incredibly successful (to the point that you are now selling them frozen, via grocery stores nationwide, so that people can prepare them in their own homes), explain how you could effectively increase the capacity of your doughnut operation. What change in process strategy would be required to produce and sell doughnuts in this way?

Support your responses with examples.

Needs in-text citations and full references listed and cite any sources in APA format. Also, if possible to use some information from Title: Opreations Management, Author: Jay Heizer; Barry Render, Edition / Copyright: 10, Publisher: Prentice Hall PTR

Managing Contention for Shared Resources on Multicore Processors Case Study Analysis

Assignment Instructions

Computer systems with multicore processors can increase performance by running applications in parallel, thus increasing the throughput that the computer system is able to attain. However, contention for caches, memory controllers, and interconnections may hinder performance and create deadlocks for resources. Read the paper “ Managing Contention for Shared Resources on Multicore Processors”, located in Week 8 of the online course shell. This case study proposes using contention-aware scheduling algorithms to alleviate the contention problems.

Write a four to five (4-5) page paper in which you:

  • Examine the authors’ findings. (The authors ran three (3) applications (Soplex, Sphinx, and Namd) to test memory contention problems when different pairings of these applications were used.) The current and future trend is to increase processing performance by using multicore systems.
  • Analyze the schedule that the authors used to test the applications using a distributed architecture. Identify which schedule they believed was the best.
  • Evaluate the authors’ findings with regard to cache contention.
  • Explain what causes contention for the cache. Analyze the contention avoidance methods proposed by the authors for the cache, memory controller, front-side bus (FSB), and prefetching hardware in the distributed architecture.
  • Use at least three (3) quality resources in this assignment.

Note: Wikipedia and similar Websites do not qualify as quality resources.

Ethics, Intelligence and Technologies in Homeland Security Discussion Board

At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.

Assignment Guidelines

  • In 5–6 paragraphs, address the following:
    1. Identify and discuss at least 2–3 ways that communications technology can improve relationship building and partnerships.
      • Next, provide and discuss examples of at least 2 ways reliance on technology or the technology itself might be a barrier to human interaction.
      • Lastly, discuss how and why strong partnerships and interpersonal coordination rely upon dependable C4I capabilities and in turn, how capable C4I reinforces these relationships.
    2. Consider the role of an emergency manager for a small local community (e.g. city, village, or town). The county and state that your community exists within each have state-of-the-art command centers; your community uses your best fire station as a command center when necessary.
      • Discuss the ways you can leverage the advanced technological capabilities of the county, state, or neighboring communities for managing your emergency management and operations.
      • Also, discuss how your community can maintain sufficient communications with these centers during a crisis.
    3. Identify and discuss a type of technology that might aid command and control, but might not seem typical of traditional communications technology. Explain your selection.
  • Post a new topic to the Discussion Board that contains your responses to the above questions.
  • Comment on at least 2 other students’ posts.

In your own words, please post a response to the Discussion Board and comment on at least two other postings. You will be graded on the quality of your postings.

 

For assistance with your assignment, please use your text, Web resources, and all course materials.

Nintendo's Disruptive Strategy: Implications for the Video Game Industry

  • Read the case study located on page 277 of the section titled Case Studies in your textbook and prepare a 3- to 4-page report in a Microsoft Word document concerning the following situation:

To consider the viability of Nintendo’s new strategy, the CEO of Nintendo, has brought you in as a consultant. Your task is to use the company’s competitive analysis to predict potential competitor behaviour. To do so, complete the following tasks:

  • Identify and describe the competitive rivalry that Nintendo can anticipate in its business units.
    • Determine the extent to which Nintendo competes with other companies in its industry by assessing the levels of market commonality and resource similarity for each major competitor.
    • Evaluate the drivers that will influence each of the competitors’ actions and responses.
    • Consider the factors that impact the likelihood of attack and response from competitors, and discuss any relevant conditions that might influence Nintendo’s competitive moves.
  • Discuss how Nintendo’s fast-cycle markets affect the competitive dynamics facing it.

In order to increase the company’s top managers’ understanding of Nintendo’s corporate-level strategy, the CEO has also asked you to prepare an overview of diversification practices that can help the company successfully implement its strategy in the various new markets where it has no proprietary advantage. Based on the situation, complete the following tasks:

  • Define Nintendo’s level of diversification and the type of diversification strategy it is using. Identify ways that the company can build upon or extend its resources to create value.
  • Based on the predictions and results of this study, discuss how Nintendo can plan to build and sustain competitive advantages, which are critical for creating value for shareholders.

Worksite Hazard Assessment – Assignment Instructions

OSHA’s Personal Protective Equipment Standard requires employers to assess the workplace to determine if hazards are present that necessitate the use of PPE. Based on the assessment, appropriate PPE must be selected and provided to affected employees.

Using Subpart I Appendix B as a guide, develop a hazard assessment for your workplace or a workplace you are familiar with. If you work in an office or other non-hazardous location, develop an assessment for an imagined industrial shop, such as woodworking or metalworking. Use the other sections of Subpart I to help determine the appropriate PPE for each hazard. You can also use online safety equipment catalogs to find examples of PPE that meets the OSHA requirements.

Your submission must be a minimum of two pages, but no longer than four. References and citations in APA format

should be provided to support the hazard determinations and PPE selection.

Overall, your research paper should help the city of Centervale to prepare for potential terrorist attacks by identifying the most likely ways in which attacks might occur

The mayor expects you to present a 6- to 8-page research paper that explains your findings and utilizes supporting documentation from a minimum of five references in APA format to validate your research.

Overall, your research paper should help the city of Centervale to prepare for potential terrorist attacks by identifying the most likely ways in which attacks might occur.

Take into consideration the following possible actions:

  1. Detecting explosives in public places and transportation networks and other such preventive measures
  2. Helping protect critical infrastructure and cyber networks from attack
  3. Detecting agents of biological warfare
  4. Building information-sharing partnerships with state and local law enforcement that can enable law enforcement to mitigate threats

Tasks:

As you construct your report for the mayor, take the following aspects into consideration:

  1. Analyze and determine the potential areas of risk for the city of Centervale by selecting one of these areas of concern as the focus of your report:
    1. The local airport
    2. The water filtration system
    3. Community facilities

    Explain, on the basis of research, why the mentioned areas would be a potential target for terrorists and how an attack would occur and potentially affect the community.

  2. Profile the potential terrorist organizations by providing your analysis on the terrorist organization that is most likely to launch an attack on Centervale. On the basis of the organization’s main causes or ideologies, explain why it is likely to attack the area you selected.
  3. Evaluate where and how the terrorist organization may be able to obtain the resources necessary to launch an attack on Centervale. You should consider all the potential resources. Include effective strategies to verify the legitimacy of each potential terrorist resource without violating the rights of Centervale’s citizens.
  4. Create a counterterrorism preparedness plan for preparing for and preventing terrorist attacks and protecting the citizens of Centervale from harm. Compare this plan with the preparedness measures offered by the Department of Homeland Security for individuals, families, and businesses. Go tohttp://www.ready.gov/ to view other types of comparative preparedness plans.

Pfizer’s Drug-Testing Strategy in Nigeria

Read Management Focus: Pfizer’s Drug-Testing Strategy in Nigeria in chapter 4 of your text and write a paper in APA format that answers the following questions:

  • What are the different phases that a Drug Company goes through in order to bring a new drug product to market in the U.S. and Europe?
  • Did Pfizer behave unethically by rushing to take advantage of an epidemic in Nigeria to test experimental drugs on children?
  • Should it have been less opportunistic and proceeded more carefully?
  • Were corners cut with regard to patient consent in the rush to establish a trial?
  • Did doctors keep patients on Trovan too long when they should have switched them to another medication?
  • Is it ethical to test experimental drugs on children in a crisis setting in the developing world where the overall standard of health care is so much lower than in the developed world and proper protocols might not be followed?

 

Pfizer’s Drug-Testing Strategy in Nigeria

The drug development process is long, risky, and expensive. It can take 10 years and cost in excess of $500 mil- lion to develop a new drug. Moreover, between 80 and 90 percent of drug candidates fail in clinical trials. Pharmaceutical companies rely upon a handful of successes to pay for their failures. Among the most successful of the world’s pharmaceutical companies is New York- based Pfizer. Given the risks and costs of developing a new drug, pharmaceutical companies will jump at opportunities to reduce them, and Pfizer thought it saw one.

Pfizer had been developing a novel antibiotic, Trovan, that was proving to be useful in treating a wide range of bacterial infections. Wall Street analysts were predicting that Trovan could be a blockbuster, one of a handful of drugs capable of generating sales of more than $1 billion a year. In 1996, Pfizer was pushing to submit data on Trovan’s efficacy to the Food and Drug Administration (FDA) for review. A favorable review would allow Pfizer to sell the drug in the United States, the world’s largest market. Pfizer wanted the drug to be approved for both adults and children, but it was having trouble finding sufficient numbers of sick children in the United States to test the drug on. Then a researcher at Pfizer read about an emerging epidemic of bacterial meningitis in Kano, Nigeria. This seemed like a quick way to test the drug on a large number of sick children.

Within weeks a team of six doctors had flown to Kano and were administering the drug, in oral form, to children with meningitis. Desperate for help, Nigerian authorities gave the go-ahead for Pfizer to give the drug to children (the epidemic would ultimately kill nearly 16,000 people). Over the next few weeks, Pfizer treated 198 children. The protocol called for half the patients to get Trovan and half to get a comparison antibiotic already approved for the treatment of children. After a few weeks, the Pfizer team left, the experiments complete. Trovan seemed to be about as effective and safe as the already approved antibiotic. The data from the trial were put into a package with data from other trials of Trovan and delivered to the FDA.

Questions were soon raised about the nature of Pfizer’s experiment. Allegations charged that the Pfizer team kept children on Trovan, even after they failed to show a response to the drug, instead of switching them quickly to another drug. The result, according to critics, was that some children died who might have been saved had they been taken off Trovan sooner. Questions were also raised about the safety of the oral formulation of Trovan, which some doctors feared might lead to arthritis in children. Fifteen children who took Trovan showed signs of joint pain during the experiment, three times the rate of children taking the other antibiotic. Then there were questions about consent. The FDA requires that patient (or parent) consent be given before patients are enrolled in clinical trials, no matter where in the world the trials are conducted. Critics argue that in the rush to get the trial established in Nigeria, Pfizer did not follow proper procedures, and that many parents of the infected children did not know their children were participating in a trial for an experimental drug. Many of the parents were illiterate, could not read the consent forms, and had to rely upon the questionable translation of the Nigerian nursing staff. Pfizer rejected these charges and contends that it did nothing wrong.

The FDA approved Trovan for use in adults in 1997, but it has not approved the drug for use in children. Trovan was launched in 1998, and by 1999 there were reports that up to 140 patients in Europe had suffered liver dam- age after taking Trovan. The FDA subsequently restricted the use of Trovan to those cases where the benefits of treatment outweighed the risk of liver damage. European regulators banned sales of the drug

Psychological disorders

Psychological disorders and their treatment are a fascinating area to study. Imagine you are now a psychology professional, working with two separate clients, each experiencing one of the disorders which you read about this past week. (Be sure to use a different fictitious client than the one you discussed in the Unit 9 Discussion.)

  1. Describe how you will identify the specific disorder through actual symptoms which the clients present, using the DSM-IV TR.
  2. Recommend two different types of treatment options for each client based on the main four approaches we discussed this term (Psychodynamic, Humanistic, Cognitive, and Behavioral).
  3. What specific techniques might you try using to help this client based on these schools of thought?
  4. What are the ethical obligations of psychology professionals when it comes to selecting the best treatment?

Be sure to use specific information from the text to support your answers when defining the different terms and concepts. When referencing the text, you need to use APA formatting. Information regarding APA formatting can be found in the Writing Center and should be reviewed thoroughly. APA formatting dictates how your paper should appear on each page.

In addition, your paper should follow the conventions of Standard American English (correct grammar, punctuation, etc.). Your writing should be well ordered, logical, and unified, as well as original and insightful. Your work should display quality content, organization, style, and mechanics.

Formatting Information

Your paper should include:

  • Cover page
  • Main body of the paper (2-4 pages)
  • Reference page
  • Correct APA formatting for in-paper citations

You should follow these formatting guidelines for your paper:

  • Use standard margins: 1″ on all sides.
  • Use standard 12-point font size.
  • Use standard double-spacing
  • Be sure the text is left-justified.

international and Intercultural Interpersonal Communication

After reviewing section 2.4 of the text titled International and Intercultural Interpersonal Communication, visit The Hofstede Centre (http://geert-hofstede.com/national-culture.html) and continue to explore national cultural dimensions. Using the navigation bar on the left, click Countries. Here you will choose two countries to compare and contrast in terms of cultural dimensions.

Develop a two-page, APA-formatted paper that addresses the following:

  • Describe how the two countries are similar in terms of Hofstede’s five cultural dimensions.
  • Describe how the two countries are different in terms of Hofstede’s five cultural dimensions.
  • Given a scenario where two organizations, one located in each country, are to do business with each other, provide recommendations that would be beneficial in helping management address communications in terms of the different cultural perspectives.

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