Month: March 2014

Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles

This case was written by Professors George E. Belch and Michael A. Belch. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
The case was compiled from published sources.

Discussion Questions

  1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles?
  2. Evaluate Mazda’s decision to drop the “Get In. Be Moved’ tagline for the Protegé and adopt the “Zoom-Zoom” theme for its advertising.
  3. Evaluate the strategy Mazda is using to advertise the new MAZDA6 sports sedan. Do you agree with the decision to use a more mature and less playful approach for the MAZDA6?
  4. What recommendations would you make to Mazda regarding its integrated marketing communications strategy as the company moves forward?

Introduction

Mazda has been selling cars and trucks in the highly competitive U.S. market for more than three decades. The company’s various models have always received high marks from consumers in areas such as styling, performance, reliability, and value. Sporty models such as the rotary engine RX-7, which was introduced in 1978 and was Mazda’s signature car for many years, and the Miata roadster helped the company sell nearly 400,000 cars and trucks per year in the U.S. throughout the decade of the ‘80s and into the early ‘90s. However, during the mid ‘90s Mazda embarked on an expansion program in an attempt to compete directly with Honda, Toyota and Nissan. This plan included the introduction of five new models in less than a year that resulted in a lack of focus in the company’s marketing and advertising plans. From 1994 to 1997 Mazda’s U.S. sales declined by 33 percent and reached their lowest level in 15 years as the various models were positioned primarily on the basis of value for the money. When the new president took over Mazda North American Operations in early 1997, he found an inefficient company with an image that was bouncing all around. Most of the advertising for the various Mazda models touted the prices and functional features of the cars with little attention being given to image and positioning. A change in marketing strategy as well as advertising philosophy was clearly needed if Mazda was to regain its strong position in the U.S. market.

The Road to Recovery

To begin its recovery, a new marketing strategy was developed which called for Mazda to refocus its efforts and target a younger generation of drivers who appreciate cars with sporty features and want to make a statement about themselves with their cars. In the fall of 1997 Mazda parted ways with its advertising agency of 27 years and awarded its business to a new agency, W.B. Doner & Co., now known as Doner. The new agency was given the charge of building an image that would capture Mazda’s overall personality and set it apart from other cars, i.e., to develop a brand DNA. They were also asked to develop an advertising theme that could be used for the Mazda brand rather than trying to establish a separate image for each model. Doner developed a simple but powerful slogan for Mazda, “Get In. Be Moved.” The slogan was seen as more than just an advertising tagline, it was a brand promise. Mazda’s group manager of brand strategy and communication noted that “It’s an invitation to the consumer; a motivation and a promise that you come to Mazda, you get in, and we promise that you’ll be moved by what our cars have to offer.”

Repositioning of the Protegé

One of the first challenges Doner undertook was to develop a campaign to completely reposition Mazda’s subcompact Protegé model for the 1999 model year. T
he Protegé had been positioned as a car that was a step up from a compact sedan but retained compact attributes such as fuel efficiency and price. The dual market for the Protegé included entry level young buyers and older, empty nesters who wanted a smaller second car. However, the new advertising strategy for the Protegé called for positioning it as a cool, fun and hip to drive vehicle for young, individualistic females. The ads targeted young professional women in their early 20s to mid 30s and promoted euro-chic styling, room for friends, value, reliability, and cool features of the car.
To launch the repositioning campaign for the Protegé, Doner developed several television commercials combining computer-generated backgrounds with live action and featuring a group of hip “20-somethings” carpooling in a Protegé. One of the most popular spots was called “Protegé World” and showed the group driving a Protegé through a surrealistic cityscape accompanied by a vocal set to music from the rock group Nails’ “88 Lines About 44 Women,” bemoaning the trials and tribulations of their workday lives. As the car drives off the screen, the voice over describes how the Protegé “is a change from your high-maintenance relationships.”
In addition to the commercials, Mazda also gave the redesigned Protegé a major push on the Internet. Mazda kicked off what it called “the world’s largest online automotive launch party” with banner ads on a number of web sites and portals such as Yahoo!, Excite, America Online’s Autocenter, CarPoint, and MTV. The ads led visitors to the Protegé section of Mazda’s web site, which was created by CKS Group, Mazda’s interactive agency. Once there they could start the Protegé Road Trip where users picked the traits and a photograph of an imaginary travel companion before starting on a cyber journey that included choosing virtual roads to take. Fun facts about the car were offered along the way. While online, travelers could also enter a sweepstakes to win a new Protegé and play trivia games supplied by the game show site Uproar. Mazda also mailed a CD-ROM with music, movie reviews and interviews to people who requested more information while visiting the Protegé web site. The IMC program was extended to dealer showrooms by developing point-of-purchase cubes that used the same imagery and tonality as the television and print messages.
The IMC program developed by Doner was highly successful in repositioning the Protegé and attracting younger buyers. Protegé sales increased 33 percent in the fourth quarter of 1998 and nearly 12 percent in 1999. Imagery perceptions were also used to track and evaluate the effectiveness of the campaign and revealed that the campaign was successful in creating a new image for the Protegé as younger, hipper, and more intelligent. The research also showed an increase in perceptions of the Protegé on key attributes such as overall quality, reliability, and dependability.

Zoom-Zooming in a New Direction

The success of the Protegé campaign prompted Mazda to use the “Get In. Be Moved” as it overall branding theme and as the tagline in campaigns for various other models. However, the company’s marketing executives were still not entirely sold on the tagline. In 1999 Mazda North America hired a new group manager for brand strategy and communications. She felt that Mazda still lacked a strong brand position, as “Get in. Be moved.” was too passive and vague and could just as easily work as a tagline for an airport tram as a car. The new manager was an advocate of the idea of using a unified branding effort as she felt that having a different advertising theme for every model would weaken Mazda’s overall brand image. However, she wanted a theme that could be used to appeal to the driving enthusiast in everyone and build on Mazda’s heritage as the creator of sporty vehicles such as the RX-7 and Miata roadster.
Ironically, when Doner had pitched the Mazda account in 1997, one of the creative ideas that was presented centered on a theme based on the phrase “Zoom-Zoom.” The agency had presented a “brand essence” tape that showed images of children enjoying their “wheels” which included toy cars, tricycles and bicycles. The adults in the pitch tape were shown still expecting and experiencing the same excitement when it comes to their automobiles. In early 2000 Mazda had Doner develop a new branding campaign that would communicate the idea that the company makes fun-to-drive cars for adults who are still in touch with their inner child. The first commercials in the campaign showed a young boy running up to a road and turning to the camera to whisper, “Zoom-Zoom.” Interspersed were images of children laughing and playing with wheeled objects and adults being playful as well (such as a young man riding a shopping cart through a supermarket parking lot). The message also included a bouncy, Jamaican-toned jingle that keeps repeating the “Zoom-Zoom” phrase. The “Get In. Be Moved” tagline still appeared in the ads but was no longer emphasized.
The first Mazda vehicle to use advertising featuring the “Zoom-Zoom” creative platform was the company’s new Tribute sport utility
vehicle which was positioned as an SUV with the “soul of a sports car.” The campaign for the SUV broke in August 2000 and ran through late November. The launch of the Tribute was extremely successful and its strong sales continued into 2001. Mazda had also begun incorporating the “Zoom-Zoom” phrase and music in ads for other models which resulted in increases in brand as well as advertising awareness. By the summer of 2001 Mazda had decided to phase out the “Get In. Be Moved” tagline and replace it with the “Zoom-Zoom” message in all of its advertising. Mazda and the agency refused to characterize it as a new tagline as Simmons described it as more of the “mantra” of the automaker noting that “’Zoom-Zoom’ sums up everything we stand for as a company.”
Extending the Protegé Line
By the summer of 2001, the “Zoom-Zoom” message was integrated into all new Mazda advertising which began carrying a sportier look. Advertising for the new Mazda Protegé positioned it as an agile, fun car to drive, with a sports car heritage. New commercials were developed which began with a shot of the Mazda Miata sports car, and asked the question “Where is it written that only a sports car can behave like a sports car?’ in a not so subtle attempt to associate the Protegé with the sporty Miata. The commercial also showed the new 2.0 liter engine Protegé keeping pace with the Miata on a curvy highway to demonstrate its speed and handling. All other elements of the IMC program reflected this positioning.
In addition to changing its advertising strategy, Mazda North American Operations had embarked on a new corporate strategy as well. Part of the Millennial Plan strategy included the launching of a number of new products including two models that were built on the Protegé platform, the Protegé5 and the MAZDASPEED Protegé. The Protegé5 is a four-door hatchback designed to fit into the growing niche of “crossover” vehicles. While many car buyers had rejected hatchbacks as boring and too much like station wagons, Mazda and other car companies were repositioning them as sporty and youthful, as well as practical. The target market for the Protegé5 is approximately 60 percent male, under 34 years old, college educated, with a college education and annual household incomes of nearly $70,000. From a life style perspective, the target consumer has an active lifestyle, makes time to have fun, loves to drive, and is likely to be a car enthusiast. To appeal to this audience, commercials for the Protege5 took the perspective of someone riding a bike zooming about the city, maneuvering around curves and having fun. A second commercial took a similar perspective from a skateboard. The message being conveyed was that if you think this is fun and exciting, you can now have the same experience in the new Protegé5. Advertising for the Protegé5 also noted that it was the only car to score a perfect 10 in Car & Driver Magazine’s “fun to drive” category and was ranked number one in head-to-head comparisons against other competitors in the category. Examples of some of several ads used for the Protegé5 are provided at the end of the case.
In the fall of 2002 Mazda introduced the MAZDASPEED Protegé, a high performance version of the Protegé sedan model. Mazda had previously positioned the Protegé sedan to appeal to young, college-age and professional women and the goal was to extend the appeal of the car. Mazda added some major “bells and whistles” to the MAZASPEED Protegé from a performance aspect to attract more male buyers in the same age range and appeal to real driving enthusiasts. These included a powerful 170 horsepower turbocharged engine, a sport-tuned suspension, racing inspired front air dam, a lightweight rear wing, and aggressive styling. Attempting to capitalize on a growing trend toward street rods, Mazda positioned the MAZDASPEED Protegé model as an affordable “Pocket Rocket” that appeals to the twenty-something, largely male audience that has made “slamming” (customizing compact cars with lowered suspensions, power infusions, outrageous wheels and ear-splitting sound systems) an American phenomenon. According to Mazda’s vice president of product strategy and development, “MAZDASPEED vehicles are the ultimate expression of Mazda performance. This car takes factory-tuned sport- compact performance to the extreme.”

The MAZDA6

Perhaps the most critical new product introduction from Mazda in more than a decade was the launch of the 2003 MAZDA6, the long awaited successor to the 626 family sedan. Mazda’s marketing vice president referred to the introduction of the MAZDA6 as “one of the most important launches in Mazda’s history” since it competes in the mid-size sedan segment of automobile market where most cars sell for $20,000 to $25,000. This is the most important segment of the market, because of its sales volume and the halo effect that results from having a successful brand in this segment. Mazda’s target customer in this segment is a mid-30s
car enthusiast, although not to the extreme, who lives an active lifestyle.
The advertising strategy for the MAZDA6 departed from the approach used for the Protegé, as it involved what the company describes as a “more mature” effort that is designed to position the car as a refined, sporty alternative to the Toyota Camry, Nissan Altima, and Honda Accord. While the ads still use the “Zoom-Zoom” line, the campaign features a more confident and less playful feel than that used with the Protegé. The commercials are designed to reflect a more “grown-up” approach, with the young boy that appeared in the Protegé ads removed but still delivering the “Zoom-Zoom” phrase in the voiceover. The ads also use more action shots of the car and its workings. Introductory TV spots and print ads focused on attributes such as styling, performance and handling with each calling out mechanical features like zero-loss brake boosters, double-cone synchronizers and/or the car’s double wishbone suspension. A number of the prints ads for the MAZDA6 are also provided at the end of the case.
The promotional strategy for the MAZDA6 utilized a heavily integrated communications program. Print advertising accounted for 12 percent of the overall budget with ads being run in “enthusiast” magazines as well as in lifestyle magazines and newspapers. The broadcast media schedule was heavily weighted to college and pro football and included a marketing deal between Mazda and ESPN. This deal includes advertising of the MAZDA6 through ESPN’s various media including print (ESPN Magazine), TV, radio and the Internet as well as in ESPN Zone restaurants. It also integrates the MAZDA6 into various promotions such as ESPN’s “Pigskin Pick’Em” game and “Exhilarating Moments” along with nationwide exposure through the ESPN Truck. The IMC program for the MAZDA6 also includes an extensive publicity/public relations campaign, direct mail, and the use of interactive media such as online advertising, CD-ROMs, and a mini-web site onwww.MazdaUSA.com. The MAZDA6 also received strong media acclaim including being named one of Car & Driver’s 10 Best Cars for 2003.

Moving Forward

During the 1980s and ‘90s Mazda North American Operations had spent much of its time and effort trying to imitate and keep up with its major competitors in the U.S. market such as Honda, Toyota and Nissan. However, by 2003 Mazda was on its way to returning to its roots as a marketer of sporty, fun-to-drive, stylish vehicles. While overall sales in 2002 had declined by 4.2 percent from the previous year, much of this decline was due to the phasing out of the Mazda 626 and Millenia models. The company had assembled a strong product line with vehicles such as the Tribute SUV, Protegé, and MAZDA6 showing very strong sales. Sales of the Protegé models rose to 83,367 units in 2002, a 5.9 percent increase over the previous year. By July 2003 sales of the MAZDA6 reached 32,297 units as the new flagship sports sedan was on track to exceed the previous year’s sales of the 626, which it had replaced.
In July 2003 Mazda introduced the new RX-8 sports car which had been in development for nearly 10 years and marked the return of the rotary engine. The RX-8 was eagerly anticipated by the automotive community and first few month’s sales were very strong. The success of the RX-8 would be critical to Mazda’s recovery as the senior vice president of marketing and product development referred to it as “our halo car, the one at the top of the mountain.” The launch campaign for the RX-8 included product placements in TV shows and films, including being featured as the escape vehicle for the hero in the movie X-Men 2. One of the launch commercials featured a man’s loving admiration of his RX-8 in his garage being interspersed with his fantasies of open-road driving. At one point he is shown hugging the car and its doors close in such a way that the vehicle seems to be returning his embrace. All of the RX-8 spots feature the “Zoom-Zoom” message.
As Mazda prepared to move forward, the issue now facing the company was to ensure that its advertising, as well as other elements of its integrated marketing communications program, would continue to resonate with consumers and support its positioning platform. Mazda had become identified as the “Zoom-Zoom” brand and a decision had to be made as to whether this was the image that would best serve the company in the highly competitive U.S. automotive market.

Ethics in Contemporary Society

The Prisoner’s Dilemma; What is in My Best Interest?

We learned in earlier discussions that according to Aristotle and Bentham, one’s happiness was the highest goal. Enter social contract. How does one ensure one’s self-interest when one has to compromise with another to achieve the goal? David Gauthier proposes that it is possible, offering the Prisoner’s Dilemma as an example.

According to the story of the Prisoner’s Dilemma, two people have been brought in for questioning, conducted separately, about a crime they are suspected to have committed. The police have solid evidence of a lesser crime that they committed, but need confessions in order to convict them on more serious charges. Each prisoner is told that if she cooperates with the police by informing on the other prisoner, then she will be rewarded by receiving a relatively light sentence of one year in prison, whereas her cohort will go to prison for ten years. If they both remain silent, then there will be no such rewards, and they can each expect to receive moderate sentences of two years. And if they both cooperate with police by informing on each other, then the police will have enough to send each to prison for five years. The dilemma then is this: in order to serve her own interests as well as possible, each prisoner reasons that no matter what the other does she is better off cooperating with the police by confessing. Each reasons: “If she confesses, then I should confess, thereby being sentenced to five years instead of ten. And if she does not confess, then I should confess, thereby being sentenced to one year instead of two. So, no matter what she does, I should confess.” The problem is that when each reasons this way, they each confess, and each goes to prison for five years. However, had they each remained silent, thereby cooperating with each other rather than with the police, they would have spent only two years in prison.

(Note: For additional information, you can read more about Gauthier by copying the URL into your internet browser. (http://www.iep.utm.edu/soc-cont/#SH2a). It will take you to the Internet Encyclopedia of Philosophy. The link takes you to the beginning of a great article on social contract. The outline at the beginning shows that the discussion on Gauthier and the Prisoner’s Dilemma is in the middle of the article, in the “More Recent Theories” section, following Rawls. Gauthier comments on the idea that the Prisoner’s Dilemma shows that it is in an individual’s best interest to cooperate, even when it means that they will give up some individual freedom.)

Assignment Requirements:

Write a 3-page (650-750 word) paper addressing the following questions:

  1. Consider the concepts of utilitarianism, egoism, and social contract. What moral theory—utilitarianism, egoism, or social contract—is consistent with coopering with the other prisoner and rejecting self-interest as the best option? What is the recommended course of action for each prisoner in regard to the other two theories?
  2. From your experience, is cooperation always in your best interest? Share an example. Alternatively, to state it negatively, why do selfish, self-centered people seem to prosper if cooperation is always in their best interest?

Post the 3-page (650-750 words) paper to the M2: Assignment 2 Dropbox by Wednesday, March 26, 2014. All written assignments and responses should follow citation rules for attributing sources. Please use Microsoft Word spelling/grammar checker before submitting your paper. Please remember that the plagiarism policy applies.

Legal and Ethical Leadership and Management

Mathis, Inc. is a designer and manufacturer of women’s clothing and specializes in high-end women’s winter fashions. Normandale, a retailer, sells high-end products in malls throughout the country. With Mathis’s high costs, Normandale is unable to make a profit from the sale of Mathis’s products.

Countess Lori-Ann (CLA) is a Mathis competitor. Normandale sends photographs and samples of the Mathis line to CLA and instructs them to make an identical line at a lower price. Mathis labels are easily discernable in the photographs and the samples have the Mathis label attached. CLA copies the Mathis line for Normandale.

CLA sells the clothing to Normandale at a low price allowing Normandale to sell the products for a total gross profit of nearly $3 million, an increase of nearly 50% over its sale of Mathis products. Mathis discovers that Normandale is selling counterfeit products, and sends several cease-and-desist letters to them—to no avail. Mathis then sues Normandale alleging Normandale has engaged in illegal conduct. Normandale counters that it did nothing wrong.

Research business law in regard to protection of intellectual property, using your textbook, the Argosy University online library resources, and the Internet. Based on the facts of the case and research, write an analytical paper. In the paper, respond to the following questions:

  • Was it ethical for Normandale to sell the alleged knock-off products at a lower price? Explain.
  • What federal or state laws protect owners of intellectual property?  How do they apply here? Explain.
  • What damages, if any, has Mathis suffered because of Normandale’s conduct? Explain.
  • What are the differing views on the social responsibility of corporations like Normandale?
  • What ethical code could Normandale implement to prevent similar incidents in the future?
  • Do the owners of Normandale have personal liability to Mathis for damages?  Explain.
  • Do the owners of Normandale have personal criminal liability for their conduct and that of the business?  Explain.

The Importance of Listening and Responding in Effective Negotiation

The purpose of this assignment is to highlight the importance of listening and responding in negotiations and to identify ways to improve listening and speaking in various negotiation situations.

Consider a situation you observed or participated in where a negotiation occurred. This can be a situation at home as child negotiating a later bed time or a situation at work such as a co-worker negotiating for additional time off. An example of a negotiation is provided in the Webilography and is entitled: Classic Sesame Street: Ernie and Bert Can’t Communicate.  < http://www.youtube.com/watch?v=kjF4rKCR81o&feature=related >

Determine the kind of listening skills used in the interaction of your chosen negotiation.

Prepare a 3-5 page paper which addresses the following:

Respond to the following:

  • Describe the negotiation you observed or participated in.
  • Explain and describe what parts of the interaction employed effective listening and speaking in the negotiation.
  • Explain and describe what parts of the interaction employed ineffective listening and speaking in the negotiation.
  • Suggest and explain at least two alternative strategies which could have been used to improve communication within this negotiation.

Make sure you clearly articulate your chosen negotiation and thoroughly explain each section in your paper. Apply current APA standards for writing style to your work and cite at least 2 references (one of which may be your text book) in your paper.

Use the following file-naming convention: LastnameFirstInitial_M2_A2.doc. For example, if your name is John Smith, your document will be named SmithJ_M2_A2.doc.

By Wednesday, March 26, 2014, submit your assignment to the M2: Assignment 2 Dropbox.

Paid Time Off (PTO) Policies

Paid Time Off (PTO) Policies

PTO policies have become good tools for HR staff to use in terms of organizational incentives. Use the Argosy University online library and your textbooks to read about PTO policies. Now, let us go back to Company A and Company B from Module 1.

While reviewing the information from the two merged companies, the HR Director has found out that each company has two different PTO policies.

Company A has a PTO system in which employees are given 30 days of paid time off each year, which accumulates at the rate of 2.5 days a month. Under this policy, vacation and sick leave are all rolled into one paid leave and any absence whether scheduled, such as vacation, or unscheduled, such as sick leave, are taken from the accumulated leave the employee has earned.

Company B has a more traditional leave system in which employees are given 12 days of vacation, 10 days of sick leave and 10 holidays. The company is closed on those holidays. Vacation is accumulated at a day per month. Sick leave has an unlimited accumulation, but unlike vacation would not be paid out upon termination of employment.

Since the employees of the merged company will be working side by side, the HR Director has asked you to review the situation and make recommendations for a solution.

Instructions:

Prepare a report to send the HR Director addressing the following issues:

  • Identify any additional information you would need to recommend a solution, and explain where you would likely find that information.
  • Discuss any issues you would likely encounter if you were to merge the PTO system to a traditional leave system. Explain which issues would be difficult to solve and why.
  • Explain any problems you see with leaving the two systems in place, and identify which system would be assigned for new employees.
  • Make a recommendation for one common PTO system. Explain your system and why you think this system is the best system for the company.

Include two to three scholarly references in your response.

Write a five-to-seven-page memo to the company’s Chief Executive Officer (CEO). Apply APA standards to citation of sources.

Psychology Paper – The Link between Early Onset Schizophrenia

One way in which psychology examines issues in life-span development is to review current research on related topics. For this assignment you will review current research and provide a critical evaluation on that research through an annotated bibliography. An annotated bibliography is simply a brief summary and analysis of the journal article reviewed. For more information on the required format of the bibliography please click on annotated bibliography template.

You will need to find research articles located in scholarly journals. Scholarly journal articles are also referred as primary source peer reviewed articles. A scholarly journal article can be found in the South University Online Library. To find more information regarding utilizing the South University Library and accessing scholarly journal articles click on Library Guide. What cannot be used for this assignment are web pages, magazines, newspapers, text books, and other books. Finally, current research for our purposes is an article that was published within the last 5 to 6 years.

Remember this is a course on human development so when looking for articles make sure that it is related to the subject matter covered in the course. Include one or more of the following as topic areas in your search:

  • Major developmental theories across the lifespan
  • Nature of geographic, gender, social, cognitive, emotional, and developmental factors during each period of development
  • Developmental factors that impact one another.
  • Historical and current trends in development
  • Current trends which may differentially impact the future development of populations in the United State
  • Social, and diversity issues related to developmental psychology

For this assignment you will find 2 journal articles for each of these age groups:

  • Adulthood
  • Older Adults

The annotated bibliography should include for each article.

  • Write a 2 paragraph summary for each article.
  • Write a 1-2 paragraph analysis and evaluation for each article found.
  • Make sure to integrate what you learned in your course readings in that analysis

Summary: For week 5 you will also write a summary (1-2 pages) of what you learned from your research on the different age groups (including week 3 age groups) as seen from the life-span perspective. To assist in the development of this summary answer the following questions:

  • After reviewing the current research in the various age groups what similarities did you find in the types of research and what was being studied? What differences did you find?
  • Based on your course readings what developmental theories did you find that were applicable?
  • Explain how the life-span perspective provides a way of better understanding the research reviewed.

Understand the difference between Spanish, French, English, and Dutch colonies

History 6 Midterm Study Outline
The following outline is designed assist you in preparing for the History 6 midterm.  This is only an outline, offering you in bullet point form the terms, names, ideas, and concepts you need to understand in order to do well on the midterm.
Colonization
  • Understand the difference between Spanish, French, English, and Dutch colonies
    • How are they different? Be able to discuss the:
      • Population
      • Natives
        • Relationship with the natives
      • Region/environment
      • Economy
      • Religious difference
Native Americans
  • Be able to discuss the difficulties faced by Native Americans once Europeans landed in North and South America
    • Disease
    • Impact on culture, tradition, and religion
England’s Colonies in North America
  • Understand how England’s North American colonies are different
    • Colony’s religious affiliation (if they have one)? Know whether each colony is founded on religion or not.  What religious affiliation did the colonies have (Example: Pennsylvania was founded as a Quaker colony)
    • Regional difference
    • Economy
      • Family Farms?  Sea Faring? Fishing?  Shipbuilding?  Trade?
      • Plantation/ Slave Economy?
    • Life Expectancy (at the very least know the difference of life expectancy between Virginia and Massachusetts)
    • Specifically: Know the differences between Virginia, Massachusetts, Pennsylvania, Maryland, the Carolinas, and Georgia. (I have made it a point to stress the differences of these colonies)
Bacon’s Rebellion
  • What caused it?
    • Was it a class and social struggle?  If so what caused it?
  • Who are the major players in the rebellion?
    • Governor Berkeley & Nathanial Bacon
  • What is the significance of Bacon’s Rebellion?
    • What was the end result of the rebellion?
Social and Class Struggles in the Colonies
  • Maryland:
    • As with Bacon’s Rebellion, understand the root cause of Coode’s rebellion in Maryland
  • Massachusetts:
    • What caused the events surrounding the Salem Witch Trails
      • How does this represent reaction to social pressures in Massachusetts?
    • Be able to explain the problems in Massachusetts connected to the Puritan and non-Puritan population
    • What is the “half-Way Covenant?”
      • How does it reflect the struggle of Puritans in Massachusetts?
The Great Awakening
  • What is the Great Awakening?
    • Why do poor Americans, disadvantaged Americans, and slaves embrace evangelical religions?
The Enlightenment
  • What is the enlightenment?
  • How does it impact American society?
Slavery
  • Why did slavery become a huge part of the American economy?
    • Where does it take hold and why?
    • What products created a need for slave labor?
      • Be able to explain the difference in how slaves worked for different kinds of cash crops
        • Gang labor versus the task system
        • Lower South vs. Upper South
  • What was the triangle trade? 
  • What is the Middle Passage?
  • Be able to explain the difference between Slavery and Indentured Servitude
    • Why does slavery overtake indentured Servitude in the South?
Road to Revolution
  • Explain the impact of the various wars that took place in North America prior to Revolutionary.
    • How did the French & Indian War (AKA the Seven Years War) begin the events that led to American Independence?
  • What were the events that led to America’s war for Independence?
  • Be able to explain the acts/laws passed by the British that led to the American Revolution
    • What were the various acts?  What was the reaction of the Colonists?  Why?  Understand the issues and debates that took place in the colonies
      • Internal versus External taxes?
      • When Colonists say “No taxation without representation” what do they mean?
    • What caused the Boston Massacre?
    • What were the Coercive Acts?
      • Boston & the colonies response?
      • The King of England & Parliament’s response?
  • Know who Thomas Paine is, and the importance of Common Sense
The Early American Republic
           
  • Who are the Federalists?
  • Who are the Anti-Federalists?
    • What do each group believe in?
    • Who the leaders of each group?
      • Know which group George Washington, Alexander Hamilton, John Adams, and Thomas Jefferson were connected with
  • Be able to explain the need for a Constitutional Convention in 1789
    • Why were the Articles of Confederation not effective?
    • What were the results of the Constitutional Convention?
      • What were the debates for and against a stronger federal government?
      • How did the states compromise in order to pass a new constitution
  • Shay’s Rebellion, what was the importance of it?
    • Class struggle?
Washington and Adams Presidencies
  • Know the key members of the government
    • Alexander Hamilton
    • Thomas Jefferson
      • They have conflicting views of what the American Government should be, know what they wanted.
    • What was the Whiskey Rebellion?
  • What was the X,Y,Z affair
  • What was the Quasi War?
    • Causes?
    • Why did relations with the French deteriorate?
  • What were the Alien & Sedition Acts?
    • How did Americans at the time view it?

Jeffersonian America
           

  • What is Jefferson’s idea of the “Yeoman Farmer?”
  • Importance of the court case of Marbury v. Madison?
  • What was the Louisiana Purchase?
    • Its significance?
  • How do the Napoleonic Wars impact the U.S.
    • What was the Embargo Act of 1807
      • Was it successful?
  • Why does the U.S. enter into a war with England in 1812?
    • Who are the War Hawks?
  • Who was Tecumseh?  Why is he important?
  • Andrew Jackson & the Battle of New Orleans
  • What was the Hartford Convention?  What was its significance?
  • Result of the War of 1812?

Services for Victims of Violence and Crime

 

During one week in April of each year, the US Department of Justice’s Office for Victims of Crime (OVC) sponsors the National Crime Victims’ Rights Week. You may notice a wave of antiviolence events, walks or runs for victims’ rights, candlelight ceremonies, empty shoe displays, and other memorial services occurring nationwide that particular week. The OVC uses such events to increase public awareness of victims’ rights and services. Human service providers often participate in these events, as many clients have been victims of violence and/or crime during their lifetimes. Often, that victimization caused the clients’ need for services; other times, the clients were victimized because of their other disabilities or vulnerabilities.

Victims may have experienced one or more of the following crimes: campus crime, child victimization, domestic violence, drunk driving, elder abuse, hate crime, homicide, human trafficking, identity theft, sexual violence, stalking, terrorism, or workplace violence (OVC, 2011).

For this assignment, select one of these crimes and search the Argosy University online library or other academic sources to locate at least one article describing research findings related to the crime and its victims. Design a poster you could use to further public awareness of the mental health effects of crime on its victims. Be sure to support your statements with citations of your source(s). Be sure to describe the psychological effects of that particular crime on its victims by including the following in your poster:

  • At least one image, table, figure, or other form of graphic art
  • At least three of the symptoms victims may experience
  • At least two available victims’ services in your community, state, or at the national level for victims of that particular crime

Fashion Channel case study.

Review the Fashion Channel case study.  Without performing the detailed quantitative analysis required to support a final managerial decision, write a 2-3 page paper in which you,

  1. What are the new goals of the Fashion Channel (FC) as a result of the changes in its viewership?
  2. What does the FC need to do to maintain its partnerships with customers (cable companies, advertisers) and therefore keep revenues high?
  3. Discuss the pros and cons of the segmentation options for the FC. How do the pro options support the new goals of the FC?

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow JWMI style guide and writing format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the role of consumer behavior and perception in the marketing mix.
  • Determine the impact of segmenting and targeting markets.
  • Use technology and information resources to research issues in marketing in a global environment.
  • Write clearly and concisely about marketing in a global environment using proper writing mechanics.

Well-Behaved Women Seldom Make History

Read and discuss in The Norton Field Guide to Writing with Readings, 3rd ed Ch. 58, LAUREL THATCHER ULRICH, “Well-Behaved Women Seldom Make History, p. 656.” Read this essay to write the Reader Response plus Research papers. The Reader Response plus Research papers should be approximately 400-450 words long. For each entry, include the author’s name, the title of the work, and the date assigned for class. Also include full citation information for additional sources. Use proper in-text citations. A thoughtful reflection on your reading of the piece—evidence that you have “engaged” the text. The avoidance of gratuitous plot summary or condensation. Research to support your reflection/argument. Each entry should be typewritten, double-spaced, and free from excessive mechanical and technical errors. Follow MLA 2009 guidelines regarding format. Do not skip lines between paragraphs. Include a running head which always includes the page number. RR+R= Reader Response plus Research papers

Is Health Care a Right or a Privilege?

Your instructor will divide the class into to different debate teams.  You will be responsible for composing your own initial debate post and for making the required number of responses to classmates on the other side of the debate.  Note: There are two different discussion topic threads, your initial post will occur within the debate forum assigned to your team below, however your responses to peers will occur within the other debate forum.

  • Debate Team 2: Health Care is a Privilege.  You will present an argument that health care is a privilege via a substantial post in this discussion. You must use at least three scholarly sources, one of which can be the textbook, in providing evidence that supports this argument.
    • Responses to Team 1: You will post a rebuttal against two of your classmates who were on Team 1. Read through the posts and then refute two of your classmates’ arguments that health care is a right. Refer to elements in their original post as you rebut their points.
  • In 2010, the Affordable Care Act was approved by Congress and will be phased in over several years. However, the argument remains as to the law’s appropriateness in a democratic nation such as the United States.

    In a substantial post, you will examine whether the ACA is or is not an appropriate law for the United States.  You must include critical information about the law that is currently under debate such as quality, cost, access, technology, health care system structure, global effect, rationing, government versus private oversight, and so on. At least two scholarly sources are required to support your opinion. Please refrain from using news reports on the topic, as these are not scholarly sources.

    Guided Response: Find two classmates who gave the opposite view point from you. Analyze their argument from an academic standpoint (keep your personal opinions and feelings out of this) and explain how their argument is either valid or invalid.  You must use scholarly research to support your explanation.

You are a member of the training division for a major metropolitan police department.

You are a member of the training division for a major metropolitan police department. The chief of police and her staff have developed an undercover program in which they wish to use new cadets right out of the police academy graduating class as undercover officers in the narcotics unit. You and your training staff have each been requested to select a type of drug of abuse.

Research and present the following issues pertaining to the drug that you selected:

  • Describe the medical, clinical, or scientific name for the drug that you selected and identify the drug enforcement administration (DEA) schedule that it falls into and why.
  • Explain what the legal classification of this drug is, and what physical forms it is likely to have on the street (powder, liquid, plant material, etc.)
  • Articulate the origin of this drug in terms of coming from a botanical or a synthetic.
  • Identify how this drug is ingested when it is used illicitly, and the street names that the drug is known by.
  • Detail the physical impact that the drug has on the user, both immediate and long-term, in terms of drug reaction and health.

 

It is critical that, when you make a statement of fact in your presentation, you cite the reference that you used to obtain the information from. Do this in the text of the paper, and then include the reference in your References page. As always, your paper will be submitted in the current edition of APA format. No abstract is required because this is a short position paper, but a title page, reference page, and appropriate running header with page numbers are necessary.

 

In 4-6 paragraphs

You are working with several offenders at your facility with an addiction to methamphetamines. Your supervisor wants you to explain the inherent dangers of methamphetamine drugs.

Please include answers in your main posting for the following questions:

 

  • What is the drug enforcement administration (DEA) schedule for methamphetamine, and what category drug is it, legally?
  • When taking a person into custody, what would make methamphetamine users different from users of other controlled substances? Why?
  • Would you be more concerned about executing a warrant in a clandestine methamphetamine laboratory or an industrial chemical laboratory? Why?

Operational Human Resource Management

As the new HR managerof a jewelry company, you have put together some preliminary reports for the CEO. One of the reports you compiled focuses on employee turnover. The jewelry company is an organization with aggressive expansion goals. In the last 2 years, the company has continually hired new employees, yetit has not achieved the staffing levelsit desired. The companyknew that some employees had left the organization, but turnover rates have not been formally tracked.

After your preliminary fact-finding, you were surprised to discover that the turnover rate for the past year was 38%. You know the CEO will not be pleased with this turnover rate, and you have made the decision to prepare yourself more before presenting the report to the CEO. Turnover presents a significant cost for an organization, so you recognize that this will be an opportunity for you to demonstrate how you can partner with the executive team to turn this situation around and help the company be more competitive. Prepare a short presentation for the CEO on the situation and possible reasons as to whyemployees are leaving at such a high rate.

As you are preparing your presentation, consider the following:

  • In detail, discuss several of the reasons why employees tend to leave organizations.
  • You plan to present the financial impact to the CEO to get a real sense of the significance of the situation. What factors will you consider in preparing this financial estimate? For this assignment, you are not required to determine the actual dollar figure, but instead, you are to consider what would contribute to the cost of turnover.
  • Being proactive, what measures can be taken to assess the morale of current employees, and how likely they are to leave or stay?
  • What process do you recommend for partnering with the management team to reduce turnover in the upcoming years?
  • As you consider your role, how will you position this to the CEO to demonstrate the value you can bring to addressing this problem?

5-6 slides with 100 words footnote

Millennium Development goals

The Millennium Development Goals (MDGs) are eight international development goals established by the United Nations to encourage development through the improvement of social and economic conditions around the world.

To begin your Portfolio Project research, click the link below to access the Millennium Development Goals access the UN Millennium Project website.

http://www.undp.org/content/undp/en/home/mdgoverview/ Identify and select two MGDs.

Then research the history of the socioeconomic, health, and environmental issues that led to the development of the MDGs you selected by the United Nations in 2000. Analyze and discuss the progress of a developed and developing country towards the MDGs you have chosen to research.

Address in your paper: barriers to progress, cost, access, and quality.

Discuss your findings in a scholarly paper that discusses and cites no fewer than five credible and scholarly sources. (Suggestion: use the CSU-Global Virtual Library to search for your sources.)

The Impact of Divorce on Children Research

Research the impact of divorce on children under the age of 18. This is to be based on research, not opinion or just experience and observation. APA format is required for this paper. That includes a cover page, an abstract, the main body must be at least 5 pages. (with in-text and parenthetical citations), and reference page. You may want to refer to the APA style guide provided in the course.

  • Paper should be at least 5 pages of main body text, not including the title page, abstract page, and references.
  • At least 5 resources must be used; sources should be books, journal articles, and some internet sites.
  • You are required to have at least two professional journal articles; for example,Journal of Marriage and Family. (Note: If you use the Bible, it must be in addition to your required 5 resources. Do not use either it as your main source.)

The paper should be double-spaced, with 1.5 margins and typed in 12-pt font. Be sure to include a page header with page number.

 

 

Risk Factors and Protective Factors

 

Drug use is found among all ages, genders, races, socioeconomic statuses, educational levels, and cultures. Throughout the course, you will follow the story of Aaliyah where you will apply the concepts you learn. In this module, you will meet Aaliyah and get to know her current situation.

 

Analyze the case study and review your readings. Respond to the following:

  • Identify and analyze Aaliyah’s risk and protective factors for drug use. Describe at least two factors for each.
  • Discuss at least one thing not mentioned in the case study that could be an additional risk factor or protective factor for Aaliyah.
  • Explain what these risk and protective factors imply for future substance use.

Write a 2-3-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M1_A3.doc.

Essential Communication in a Community Crisis Situation – Three Mile Island Nuclear Reactor Malfunction

Three Mile Island Nuclear Reactor Malfunction Scenario

In 1979, the Three Mile Island nuclear reactor malfunctioned, releasing radiation into the environment. There were no immediate deaths or injuries resulting from the incident; however, the accident drew much media attention and created concerns in the local area and beyond. The major forms of communication used to report these events were the three major television networks and local radio stations.

In 2005, Hurricane Katrina devastated the New Orleans area and immersed a significant part of the city in water. Local citizens and their families were affected. In contrast to the Three Mile Island incident, newer communication technologies, such as the Internet, were used to disseminate information.

Today, you are the director of a regional Emergency Management Office. You begin receiving official reports that the public water supplies of several towns in the area have become contaminated with a life-threatening biological agent. Contingency plans must be addressed within the organization and with the public without creating a panic.

Write a 1,400- to 1,750-word paper on essential communication in a community crisis situation described in the scenario.

Include the following in your paper:

  • The individuals or groups that will be communicating inside and outside the organization during this crisis situation
  • Potential advantages and challenges associated with communicating within the organization and with the public and private sectors during this crisis situation
  • Differences in communication processes used in crisis situations, including what you learned from the situations in the scenario and how you might incorporate that knowledge to improve health care communication strategies
  • Appropriate technology, such as social media, affecting communication during the crisis situation and how these technologies may be used to enhance communication
  • How technology might be used differently now than it was during the crisis situations described in the scenario
  • Media opportunities during this management crisis

Cite a minimum of three sources, Electronic Reserve Readings, to support your position.

Format your paper consistent with APA guidelines.

Assignment 2: Leadership in the Corrections Environment

Dropbox Assignment Assignment 2: Leadership in the Corrections Environment

Consider the following scenario:

You are the chief of staff for the state director of corrections, who has been in the position for almost twenty years. He has always been effective, and has a very good reputation. However, the department is going through many changes, including a tremendous increase in the number of inmates, a new wave of gang violence in prisons, and serious budget cuts.

People are whispering that “the old man” may not still have it and that perhaps they need a change of leadership. The state director asks you about your views. Although you think his transactional style is past its time, you firmly believe he is an able leader and the right person to lead the department through these difficult times. You talk in general about changing leadership styles, and he asks you to prepare a memo outlining your suggestions for modifying his leadership style.

Tasks:

Using the module reading and the Argosy University online library resources, write a 4- to 6-page memo in a Microsoft Word document. Consider the following discussion points:

Analyze and explain the leadership theories most applicable to the modern corrections environment. Identify and analyze additional strategies and principles you would suggest for implementation by a modern corrections leader. Make sure to write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. Include citations in text and at the end of the document in the correct APA format.

Technology Supporting Business Processes

Over the twentieth century, the ability to process information in terms of labor units has improved by a factor in the order of 1 to 5 trillion. This improvement represents a compounded growth rate of between 30 to 35 percent per year for a century. At the turn of the twentieth century, the mechanical calculator offered a modest productivity increase but the number of workers required to maintain the accounts of a medium-sized business still remained very high. Many tasks would take a large investment in equipment and a significant number of accountants’ weeks to process. A hundred years later, the same tasks can be completed by a standard desktop computer in minutes. The challenge for management has transitioned from a simple reduction in labor requirements to leveraging the increased processing power to develop competitive, efficient, and profitable organizations.

With this example in mind, use the assigned readings for this module and respond to the following:

  • Explain how information systems influence businesses to be more competitive, efficient, and profitable.
  • Provide at least one example for each factor

How Raphael Used Drawing as Part of His Process for Painting The Alba Madonna

Write a 750- to 1,050-word paper that explains how Raphael used drawing as part of his process for painting The Alba Madonna. Imagine that you have been asked to describe how the artist Raphael used drawings to prepare for the more sophisticated and unforgiving mode of painting. Answer the following questions:

  • What materials were needed for Raphael’s drawings?
  • What materials were needed for Raphael’s paintings?
  • How do the elements of Raphael’s drawings come together to form the final composition?
  • Why do you think Raphael drew before painting?
  • What did Raphael intend to convey through his painting?
  • How was his intended meaning successfully conveyed through the painting?
  • Do you consider drawing to be as important an art form as painting? Explain your answer.

Format your paper consistent with APA guidelines.

Security Within Your Organization

Assignment Preparation: Activities include watching the SkillSoft® videos, completing the SkillSoft® course, independent student reading, and research.

Write a 3-4 page paper summarizing how information security is currently being implemented within your organization, an organization with which you are familiar or a potential organization you would join as an IT Security Resource. Our readings from week 1, Ch. 6, “Security in Cyberspace,” of Ethics and Technology: Controversies, Questions, and Strategies for Ethical Computing, contains reference material for this assignment. Address the following issues in your summary:

1) Define the concepts of Hacktivism, Cyberterrorism, and Information Warfare. Include an overview on “hacker” ethics. 2) Describe how these concepts specifically threaten the information resource in your company.

3) Describe the following tools being utilized in your company or recommend a tool for use in each of these “Security Counter Measures; also define the purpose of the tool: 1) Firewall, 2) Antivirus and Antispyware, 3) Encryption, 4) Anonymity tools.

Rubrics: Concepts and security threats defined – 2. Threats posed from security concepts – 2. Security and Counter Measure Tools – 5. Overall content, grammar – 1

Information Privacy Paper

Write a 3-4 page paper discussing information privacy issues and laws in an industry. Select the industry, if possible, that the company you described in week 2 is in. Include the following in your paper:

1) Identify information privacy regulations and laws for an industry that includes your organization selected in week two’s assignment. Use the Internet to research this material. 2) Define the purpose of the information law and the specifics addressed in this law. 3) Identify any penalties or fines for noncompliance. 4) Identify high level requirements for security implementation requirements for your company or an organization in this industry to ensure compliance. Rubrics: Privacy regulation and laws identified and defined, including penalties for noncompliance – 5. Security implementation requirements identified – 5. Overall content, grammar – 2.

Health Care Economic Issues

Prepare a detailed outline of the Health Care Economic Issues Presentation that will be presented in Week 6. THE AGING POPULATION

format would be an APA formatted outline with detailed notes. These notes can then be used as the speaker notes for the Week 6 presentation. If this format is used the completion of the Week 6 project will be easy to finalize.

The tutor who want to do this outline needs to do the presentation in Power Point for the following week of this outline. This outline is based on this:

•An analysis of the effectiveness of current procedures that are in place for the issue or situation you have selected ◦Base your analysis on evolutional perspectives on health care economics and economic theories. ■How has the evolution of health care affected the financial decision-making process in your selected issue or situation? ■How has the evolution of health care affected the financial decision-making process in general? ■How has the financial decision-making process affected your chosen issue or situation? ■What effect does the policy and regulatory environment have on the financial decision-making process and your chosen issue or situation?

•Recommend improvement strategies based on economic theories on the financial-decision making process and economic concepts. Consider the following: ◦Key players ◦Microeconomic and macroeconomic perspectives and utilization ◦Tools that support best practices ◦Benchmarking ◦How policy and regulatory environment impacts financial management in the health care industry ◦Economic incentives and competition ◦Global implications

Cite a minimum of four sources

PLC & Culturally Responsive Teaching Strategies

Final Paper To complete the following final paper, go to this week’s Final Paper link in the left navigation.

PLC & Culturally Responsive Teaching Strategies By completing this Summative Assignment, you will demonstrate your abilities with the following objectives:

Apply teaching techniques and strategies that incorporate respect for all cultures. What strategies are beneficial to inclusionary practices? What ideas have you obtained from critically reviewing your own learning and that of your peers while reviewing their presentations designed in Week Five that will contribute to social change?

Illustrate socio-historical impacts on language and culture in education.

Discriminate the contemporary context of prejudice.

Examine educational practices of the school system as it relates to different groups.

Justify the importance of parent and community involvement in the school.

Additionally, this assignment will provide the opportunity to answer the essential questions of this course’s topic, which are intended to provoke critical thinking not only in this course but also throughout your preparation for and during your professional career. Recall, this course has addressed the integration of multicultural relationships and its content-based instruction in the educational setting and within the community. Cultural differences, as a whole, have been evaluated along with specific groups. In the following summative assessment you will choose a unique cultural group with whom you most relate to either personally or professionally. You may pick a cultural group that has been explicitly addressed in this class or one of your own choosing.

Part 1: The Task Imagine you are the team leader of your school’s Professional Learning Community (PLC) regarding a specific student cultural population on campus. Your school’s principal has asked that you create an online presentation about this population.

You are receiving this assignment at the end of the school year with the expectation that you will present it at the start of the upcoming school year. Additionally, you will have both new and tenured staff that will receive your information. This presentation will be available to all faculty, staff, and administration.

The goals of both the written paper and presentation are to address the following:

Overview of Culture: Discuss the culture in terms of behavior, social values, family values, gender roles, academics, and traditions from the perspective of someone from that culture.

History of Culture: Highlight the history of this culture as well as how it has been regarded in the US. Illustrate the impact on language, culture and education.

Educational Consideration: Examine the historical and current inclusionary and exclusionary educational practices as it relates to the identified culture.

Inclusionary Practices: Generate a list of inclusionary practices through curricular, instructional, or campus-wide changes that all staff could employ to ensure cultural acceptance/ integration for this group.

Parent/Community Involvement: Improving the Learning Process Create suggestions for including parents in the learning process (e.g., making parents feel accepted and welcome) and justify the importance of parental and community involvement in the school and their child’s learning process.

Part 2: Written Paper You will prepare a written paper that addresses each of the five goals listed above. The content should consist of approximately 10-12 pages.

Written Communication Page Requirement: 10-12 pages, not including title and references pages.

APA Formatting: Use APA formatting consistently throughout the paper. It is recommended you use the goals labels as headings for each section of your content for the paper as follows: Overview of Culture. History of Culture. Educational Considerations. Inclusionary Practices. Parent/Community Involvement – Improving the Learning Process.

Syntax and Mechanics: Display meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Your written work should contains no errors and be very easy to understand.

Source Requirement: Uses no less than two scholarly sources in addition to the Wardle (2013) textbooks, providing compelling evidence to support ideas, and if applicable, reference to original project if enhancement of existing project occurred. All sources on the reference page need to be used and cited correctly within the body of the assignment.

Part 3: Multimedia Presentation A presentation will accompany your written paper where you will include an overview of your main points from your written paper using presentation software of your choice such as Present.Me, Powerpoint or Jing. The presentation time should range 4-5 minutes only. The link to your presentation must be included in the introduction of your written paper.

Considering the variety of audience members that would be present at your school site, your presentation must be rich with information with the purpose of creating increased understanding and respect of the culture, improving instruction and ultimately, promoting student achievement.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

Analyzing Trifles by Susan Glaspell

Literature

For this assignment, you will be reading and analyzing the Susan Glaspell play, Trifles. As you read the play you will notice that its format is quite different from that of a short story or novel. At first, reading the stage directions, characters’ names and dialogue may feel awkward; but rest assured that, as you keep reading you will find your rhythm and be able to follow the story with little difficulty.

Please write an essay of 1000 words or more discussing the questions below. As always, begin your paper with an engaging introduction and clear thesis statement, develop each point in the body of your paper using examples and quotes from the play, and conclude your paper with a restatement of your thesis and closing remarks. In addition, be sure to maintain your credibility by including in-text citations and a reference list correctly formatted in APA style.

  1. Setting: What is the setting of the play, in terms of the time period, region and weather? Explain the condition of the house. What emotional response does the setting evoke in you?
  2. Characters: Describe the main characters: county attorney George Henderson, sheriff Henry Peters, neighbor Lewis Hale, Mrs. Hale, and Mrs. Peters. What do you also know about John and Minnie Wright? Who in this story do you feel is/are the protagonist(s) and who is/are the antagonist(s)?
  3. Plot: Summarize the plot of the play in terms of its narrative arc (also known a pyramidal pattern): exposition, rising action, conflict, climax, falling action and resolution/dénouement. What makes the story suspenseful?
  4. Stage Directions: Comment on Glaspell’s stage directions. What information do they reveal that you would have not been able to glean from the dialogue alone?
  5. Symbolism: Elaborate on the symbolic meaning of the birdcage, the dead canary, the noose and the items referred to as “trifles.”
  6. Themes: Remark on the main messages of this play. What is the meaning of the title, Trifles? In your opinion, what is Glaspell saying about gender differences and marriage in this story?
  7. Genre: Because this is a play, most of the story is told in dialogue format. Articulate the differences between reading a drama and reading a short story. Comment, too, on the experience of reading a drama versus watching it performed by actors.
  8. Final Thoughts: Trifles is based on a true crime story that Susan Glaspell reported on as a journalist from 1898-1901. Do some background research on the actual events (one recommended website is http://www.midnightassassin.com/index.html) and write about the increasing empathy Glaspell felt toward Margaret Hossack, the alleged murderess, as Glaspell covered the case. Do you empathize with Hossack and her fictional counterpart, Minnie Wright? Why or why not? What overall impact has the play had on you?

Please submit your assignment.