Building an International Company  

Grass Roots Company:

How does a company grow to become an international entity? Identify one international company, trace its roots and explain a success and a challenge it had growing to an international status. Also, create a new product idea of your own and describe how you could take the company from a local business to an international success.

  • Identify one internationally successful company.
  • Briefly describe its growth history
  • Describe a success and a difficulty it had growing to international status
  • Create your new product idea
  • Describe how you would grow the company to international status.

This assignment should be 1,000 to 1,500 words. It is to be written in APA format, type face: Times New Roman – 12 point, with a cover page. Remember to cite your sources in APA format. Minimum of 2-3 sources, not Wikipedia, one source can be your textbook.


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