- Determine whether or not you believe social controls played a significant role in Donald Sterling’s loss of ownership of the Los Angeles Clippers. Provide a rationale to support your position.
An American businessman and attorney, Donald Sterling, was the owner of the Los Angeles Clippers for 33 years from 1981 to 2014. The Los Angeles Clippers is a professional basketball franchise of the National Basketball Association (NBA). The National Basketball Association, in April 2014 imposed a lifetime veto on Sterling for his racist comments. The Association’s commissioner, Adam Silver, delivered an unpredictably tough set of sanctions against Donald Sterling and even compelled him to sell the Los Angeles Clippers (Swaine, 2014). The National Basket Association decided to ban Sterling from the team because he was telling his mistress, V. Stiviano, to refrain from bringing black guests to Clipper games. Sterling additionally raised complaints that Stiviano often posed with black people in photographs that she posted to her Instagram account. The fact that Sterling was banned from watching Clipper games, compelled to sell the team, and fined US $ 2.5 million for his racist comments, it is clear the National Basketball Association was against racism (Swaine, 2014). It is therefore evident that social controls really hurt Sterling in his fight to maintain ownership of the Los Angeles Clippers.
I believe that social controls played a significant role in Donald Sterling’s loss of ownership of the Los Angeles Clippers. According to Meier (1982), social control is a combination of methods used by a society to influence human behavior and maintain order. A stable society must have harmony and order. Absence of harmony and order leads to lack of a society because a society is formed when human beings exist in harmony (Meier, 1982). It is difficult to maintain an effective and social organization if there are no prescribed norms and conducts that govern people’s behavior. The National Basketball Association exercises control over its member, including its leaders, through its commendable stand against racism (Swaine, 2014).
According to the Association’s commissioner, Adam Silver, Donald Sterling’s racist comments were contrary to the principles of respect and inclusion that form the foundation of the multi-ethnic, multicultural and diverse league. As a punishment for violating the social controls governing the National Basketball Association, Donald Sterling was banned for life from maintaining ownership of the Los Angeles Clippers. Additionally, Sterling was further fined 2.5 million United States dollars as a demonstration of the league’s rejection of his racist comments (Swaine, 2014).
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