Marketing Research Process
- Defining the research problem and research goals
- Developing the research plan
- Applying the research plan
- Inferring and reporting the findings
Defining the research problem research goals- new iPad Pro 3D marketing manager and researcher collect information that help to define the problem and utilizing descriptive goals to describe potential market for the iPad Pro 3D and the demographics and the attitude of the costumer who buy it (Higgins, 1999). Developing the research plan- the researcher determine the data required for the iPad Pro 3D and develop a plan it effectual.
Applying the research plan- the research a sample of customer to get the feedback
Inferring and reporting the findings- the researcher compile the findings and report them to marketing management about the customers’ feedback on iPad Pro 3D
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