Case Study Report Instructions
After reading your chosen company’s sustainability report, prepare a report covering the following points:
- Discuss the level to which sustainability strategy is integrated into overall business strategy of the company.
- Briefly explain the key stakeholders the company engages with.
- A commentary on areas of strong sustainability performance of the company.
- A commentary on areas of weak sustainability performance of the company.
- Make an overall assessment of quality of the company’s sustainability report based on the following aspects:
a) Readability (eg: logical structure, uses a graphical presentation of the data, drawings, and explanations where required or uses other tools to help navigate through the document) b) Adoption of GRI principles or other frameworks.
Westpac Group Sustainability Performance Report 2017 Case Study Report
is founded on the sustainable development concept, which is development which
addresses the present needs without compromising the aptitude of the future
generation to address their own needs. Sustainability needs organizations to
regard the interrelated effect of their activities on the society, environment
and the economy. It is concerned with the future ability to uphold specific
capabilities, assets, or values. Sustainability entails decisions which handles
the interaction between economic, social and environmental domains and requires
options that consider equity in across generations in the society
(Langfield-Smith, Smith & Andon, 2017).
This paper analyses the level of sustainability in Westpacgroup. Westpac
is the oldest company and first bank in Australia. Westpac is among the four
main bank organizations in the country and among the largest New Zealand banks.
The company focuses on developing sustainable value by striving to be among the
great service companies in the worked, assisting people, communities and
customers to grow and prosper.
Level of Sustainability Strategy Integration in Overall Business Strategy of
Westpacgroup has employed great effort to enhance sustainability. The company always has annual sustainability initiatives that revolve around embracing societal change, improving financial futures,, and offering environmental solutions. Embracing changes in the society involves assisting people to enhance the way they live and work as the society changes. The company promotes sustainable initiative by making sure that the workforce is the community representative. The company also extends its quality and length of working lives and expects the future needs of culturally diverse and ageing customers. The company also has an initiative of assisting in solving environmental challenges. This is done by offering services and products to assist customers adjust to the environmental challenges. Increase investment and lending in environmental and CleanTech services and lower environmental footprint. The company also has an initiative of developing improved financial futures. The company assists customers to create an improved association with money for improved life. The company guarantees all customers get the right advice to attain a secure retirement. It also assist customers meet retirement financial goals, increase access to pacific financial services and assist people to gain access to affordable housing (Westpac Banking Corporation, 2017).
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The company sustainability initiatives are
strategized to be addressed in a five years span with the recent accomplished
sustainability initiative running from 2013 to 2017. Other 2017 sustainability
initiatives include supporting gender equity by promoting women leadership in
the company and in the society. The company has embraced inclusion of minority
groups in its employment and internship programs to include LGHTIQ, and
refugees in the country. Its 2017-2020 action plan centers on developing skills
for the future by offering free maths education access in mathspace, and
launched business institute to assist business bankers to get on developing
their skills. Others measures include promoting cultural diversity, improving
wellbeing, enhancing it human right position, and creating change via its
supply chain. The company has also enhanced its climate change position, by
investing in limiting global warming to below 2oC by offering
climate bond. The company is also increasing its commitment to environmental
and CleanTech that include green business initiatives, renewable energy, energy
efficiency, forestry and green building. The company is also working to lower
its environmental footprints through recycling its wastes, improving its
electrical efficiency and maintain neutral carbon status. The company is also
trying to align its operational goals with sustainability to ensure high level
of growth and development of its key stakeholders (Westpac Banking Corporation,
Stakeholders the Company Engages With
The company involves a number of stakeholders in its sustainability initiatives. Some of the key stakeholders engaged by the company include customers, employees, suppliers, investors, community and the government. The company ensures sustainability among its customers by offering them products and services which foster personal growth. Some of these services and products include financial education, risk management, and home ownership. These products and services add customers’ value by enhancing their financial confidence, attainment of financial goals, and enhancing business, family and individual prosperity. The company focuses on adding employee value through development and training, ensuring their wellbeing, and ensuring their financial security. Westpac add community value through innovation and partnership, philanthropy, capacity building and mentoring, granting scholarships and funding, and positive financial impact. This ensures community resilience, development of social enterprise, community inclusion in the banking system and offering them support in their time of need (Westpac Banking Corporation, 2017).
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add value to its suppliers by promoting capacity-building for different
suppliers, collaborating with them through innovation, and sourcing quality
product from all its diverse suppliers. This has resulted to inclusive and
sustainable business growth and establishment of resilient and responsible
suppliers. In addition to this, the Westpac also focuses on adding value to its
investors by promoting long-term capital growth and providing them with
dividends characterized by high financial performance. This result to increase
in their income and ensures long term creation of wealth. The company ensures
sustainability among its stakeholders by adding value to them. The company also
relates to the government and the community in general through various
activities that involves taxes, foreign capital and strength of balance sheet.
It ensure economic value by ensuring stability in the financial system of the
country, by ensuring economic resilience and wellbeing, funding of public
services and infrastructure and by supporting productivity and innovation in
the country (Westpac Banking Corporation, 2017).
on Areas of Strong Sustainability Performance of the Company
company’s areas of strong sustainability performance include enhancing
financial future and enhancing societal changes. The company has managed to
bring financial sustainability to almost all its stakeholders who include
employees, customers, investors, suppliers, community and the government. By
offering effective banking services, the company has managed to address
financial needs of many people in the society by facilitating personal
financial growth through savings and loans with controlled interest rate and
effective payment methods. The company also offers more improved banking
products to better peoples’ life such as online banking,, low cost credit
cards, and well facilitated bereavement information support system to assist
customers and their kin after a loss. It also has a system to assist customers
experiencing financial problems, improved banking for Australian indigenous
customers, measures to enhance financial literacy among people its stakeholders
through online sessions and physical workshops. In addition, the company offers
programs for supporting future businesses. This aspect of sustainability
addresses financial status of people in the society, which is a very important
aspect in life of human beings. The change brought about by financial
sustainability in the community served by Westpac is likely to improve life of
many people in this society, alleviating poverty in the community and uplifting
the life of minority in the society, especially the indigenous community
(Westpac Banking Corporation, 2017).
change is another strong sustainability initiative employed by Westpac. The
company tries to change the society by improving its workforce. It has ensured
that its workforce represents the surrounding community by employing inclusion
criteria where all members of the society are represented. The company employs
all qualified individual by ensuring to consider minority groups. It also
ensures that its workers are well train to handle all customers’ distress
effectively. It also supports cultural diversity by supporting international
students, and by integrating programs that promote workers wellbeing. Other
measures employed include offering scholarships, financial knowledge
development among locals and international community and skills development.
The approach thus ensures that the company wins in changing life of the
majority in the society and also sets a good example of enhancing social
development using its own workforce (Westpac Banking Corporation, 2017).
on Areas of Weak Sustainability Performance of the Company
company also puts an effort to enhance environmental sustainability by reducing
its environmental footprints, recycling, offering climate bonds and funding
energy efficiency solutions. Although the company has taken strong measures in
enhancing environmental sustainability, it has not exhausted its options that
it can employ in reducing carbon footprints and enhancing environment
sustainability. Being the main source of business funding at different levels
of business operations to include industries and manufacturing plants, the
company can limit its funding to businesses that satisfy green production and
those that adapt technologies that promote energy efficiency and reduced carbon
print. By so doing, the company will manage to enhance environment management
and promote good health in the surrounding and the world in general. The
company can thus consider stretching more to be able to promote environmental
sustainability in the country (Westpac Banking Corporation, 2017).
Assessment of Quality of the Company’s Sustainability Report
group has provided a detailed sustainability report which is easy to read and
understand. The report has a logical structure which includes introduction
statement, table of content, brief company history, the company vision
statement, leaders’ statement on company’s commitment to sustainability, and
then reporting on company sustainability initiatives. This is followed by
briefing on the company sustainability milestone, and how the company creates
sustainable value. The company gives sustainability progress report. The report
is divided in different sections with each section having several subtitles
under it. Some of the sections other than the ones pointed above include issues
which matters such as sustainable development goals, the fundamentals which
touches on the company sustainability strategy, performance metrics and other
general information which include the company global reporting initiative index
among other things. This makes it easy to follow the report and to understand
different sections. The report is also facilitated with different graphics that
include bar graphs, scatter graphs, and tables. The paper is also structured to
enhance improved human interface by using links set at the header of the report
to navigate every section of the report rather than scrolling. The report
readability is also enhanced by use of different colors for titles and
sub-titles. The report also ensures that other subtitles in the text are in
bold to differentiate them from the normal reading. Different font size and
background colors are used also used to enhance readability (Global Reporting,
The report has also tried to observe the Global Reporting Initiative. The report observes the general disclosure requirement by reporting contextual information regarding the organization and its sustainability practice. The report provides its brief history, organization vision and sustainability strategy. It also reports on stakeholders and their engagement in enhancing value and sustainability. Although the report does not give full information on its governance, it has a leadership section where leaders’ opinion regarding sustainability is aired. The table of content is uses to clear on the reporting process and structure to be used. The report also fulfills the management approach standards as per series 200, 300, and 400. The report touches on economic topics especially financing and how the bank enhance people’s financial life through its banking services and products. It also provides accounting details of the company financial health, which include the company’s financial statement. It also torches on how environmental matters especially on measures the company is taking to reduce carbon footprint and to promote environmental sustainability. In social topics, the company discusses how the company brings changes in the society (Langfield-Smith, Smith & Andon, 2017). The section also demonstrates the company contribution in enhancing social life of the people in the society. The sustainability reporting is well organized, clear, and with reliable information that is highly informative to any stakeholders in need of this information. The report also touches on all the relevant parameters and hence it demonstrates a high level of completeness. It has included all relevant information for all stakeholders, ensuring every group of stakeholders is represented. The provided information covers on all possible materials that include social, environmental and economic strategies and impacts. The provided materials are suitable enough to inform stakeholders in decision making and assessments regarding the organization. The report is thus well developed, structured and presented to satisfy accuracy, reliability, completeness, clarity and balanced report (Langfield-Smith, Smith & Andon, 2017).
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