Promotional Strategy Presentation – Advertisement And Public Relations

Advertisement

  • Advertisement is one of the promotional strategies that will be used to market Apple’s iPad Pro 3D
  • Information to be included in the advert will target the buyer (Hackley and Hackley,2014)
  • The advert will be presented in such a way that it will increase the profitable sales volume for Apple’s iPad Pro 3D.

-Advertisement contains information that targets consumers. The message in the advertisement should be framed in such a way that it will assist Apples to increase sales

The most appropriate type of advertisement

  • The best type of advertisement for Apple’s iPad Pro 3D is product-related advertising (Hackley and Hackley,2014).
  • The advertisement will be concerned with conveying information about the product in order to persuade customers to purchase it.
  • Product-related advertisement will appeal to the rational motives of customers (Hackley and Hackley,2014).

Product-related advertising is the most appropriate for Apple’s iPad Pro 3D. This type of advert focuses on the product. It must appeal to the rational motives of buyers.

Forms of advertisement

The forms of advertisement that will be used to market Apple’s iPad Pro 3D include;

  1. Television
  2. Newspapers and magazines
  3. Stores signs and motion pictures
  4. Dealer help materials
  5. Counter-display and window-display materials

Intended purpose of the advertisement

  • To project the image of Apple’s iPad Pro 3D
  • To boost the morale of distributors and wholesalers
  • To communicate product information to consumers
  • To stimulate sales among future consumers
  • To build product loyalty among customers (Hackley and Hackley,2014).

-Advertisement will communicate product information to consumers and in the process helping to boost distributors’ morale. It will also build brand loyalty among consumers which will help to stimulate sales.

Public Relations

  • Public relations is one of the promotional strategies that will be used to market Apple’s iPad Pro 3D
  • Public relations will help to build knowledge and create goodwill about the product
  • This promotion strategy will help to create a meaningful relationship between Apple and the public (Wilcox, 1995).

Public relations is another promotional strategy that will be used to market Apple’s iPad Pro 3D. It will help to build knowledge about the product.

Public relations tools

The following public relations tools will be used;

  1. Publications will be used to influence and attract the intended buyers
  2. Identity media such as the company’s logo that can easily be identified by the society
  3. Events such as exhibitions and seminar to draw customer’s attention to the product.
  4. Speeches that should answer questions presented by the public.
  5. News such as press releases to inform the public more about the produce.
  6. Public service activities.

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