Selling Overseas and Marketing in Another Country – Memo of Transmittal

Memo of Transmittal

To: The Chief Operating Officer

From:

Subject: Memo of Transmittal for Selling and Marketing Butterfleye home security camera in China

Date:

This is a research report regarding the sale and marketing of a Butterfleye home security camera in China. Butterfleye home security camera is a new product that was invented in 2014. This product can be set in such a way that it will be able to recognize all family members including pets in a home. If a stranger is spotted, an alert is sent to the home owner through an app since it uses a WiFi system already connected within the home compound. This report will cover; a brief description of the Butterfleye home security camera, a slight description of China and the Chinese market, the target market for the product, how the product will be made available in China, how the new product will perform in China, and marketing recommendations. The marketing methods and strategies employed in China will depend on the Chinese people want to be targeted. Information provided will be useful to the readers in the sense that, it will provide an insight of the characteristics of the Chinese market and the strategies that should be employed to achieves success in a new market as far as international marketing is concerned.

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