The Web site Amazon.com once aimed to be the worldâ€™s largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).
Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find Amazonâ€™s most recent annual report and peruse its main sections.
Based on your analysis of the report, respond to the following:
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- How has the companyâ€™s strategy changed from the original generic strategy that was applied?
- How would you describe the central elements of Amazonâ€™s strategy?
- In your opinion, what elements are involved in implementing the following business strategies?
- A low-cost provider strategy
- Market timing