A crisis presents the ultimate communication test for managers and leaders. Careful coordination is required to assess the situation, prioritize critical issues, collect relevant information, and create an effective communication plan. Above all, open, consistent, and candid communication is key.
For this assignment, you will write a 3-5 page crisis communication analysis. Identify a company that has or is currently experiencing a crisis. Then, evaluate the crisis situation, including its ethical implication. Next, judge the effectiveness of the organization’s communication approach. Are they reactive, proactive, candid, and/or utilizing the media to deliver clear messages to their audiences? What values and actions are being communicated? Lastly, develop a recommendation for what the organization could have done differently to better manage the situation and their reputation.
Organizations to Consider
- Carnival Cruise Line
- General Motors
- The National Football League
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