Strategic Business Plan Outline

Part I – Feasibility Study

  1. Cover page
  2. Table of Contents
  3. Executive Summary
  4. Summary of Strategic Direction [Module 1]
    • Vision
    • Mission/ Corporate Values
    • Goals
  5. Stakeholders Interest/ Needs
  6. Analysis of the External Environment [Module 2- Part 1]
    • Results from Scanning
    • Results from Monitoring
    • Competitive Environment
    • Strategic Challenges/ Issues facing the Industry
  7. Internal Environment Analysis [Module 2 – Part 2]
    • SWOT Analysis
    • Value Chain Analysis
      • Primary Activities
      • Secondary Activities
      • Resource Based Analysis
        • Internal
        • External
        • Achieving Sustainable Competitive Advantage
      • Financial Ratio Analysis/ Five year period
  8. Strategy Analysis [Module 3]
    • Cost Leadership Strategy
      • Identify elements that could lead to sustainable advantage
      • Advantages/ Disadvantages of this strategy
    • Differentiation Strategy
      • Identify elements that could lead to sustainable advantage
      • Advantages/ Disadvantages of this strategy
    • Focus Strategy
      • Identify elements that could lead to sustainable advantage
      • Advantages/ Disadvantages of this strategy
    • Combination Strategy
      • Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus
      • Advantages/ Disadvantages of this strategy
    • Industry/ Firm Life Cycle
      • Strategic implications of each stage analyzed
  9. Corporate Level Strategy [Module 3
    • Identify consequences of Diversification
      • Economies of Scope
      • Revenue Enhancement
      • Market Power
    • Identify unrelated Diversification
      • Financial Synergy
      • Parenting
    • Methods of achieving Diversification
      • Mergers & Acquisitions
      • Strategic Alliances/ Joint Ventures
      • Internal Development
    • Corporate Ethics in Value Creation
  10. Feasibility Study Summary
    • Conclusions
    • Recommendations
  11. Appendix

Part II – Strategic Plan

  1. Cover page
  2. Table of Contents
  3. Executive Summary
  4. Global Economy/ Factors Affecting Global Economy [Module 4]
    • Motivations/ Risks
      • Motivations for Expansion
      • Risks in Expansion
    • Competitive Advantage in Global Markets
    • Entry Strategies for Global Expansion
    • Internet Approach/ Strategy
      • How the Internet adds value
      • Internet Business Models
      • Competitive Strategies
      • Leverage E-Business Capabilities
  5. Corporate Leadership [Module 5]
    • Direction Setting
    • Organizational Design
    • Organizational Culture
    • Leadership Traits
    • Ethical Organization Characteristics
      • Identify elements
      • Identify missing elements
    • Learning Organization Characteristics
      • Identify elements
      • Identify missing elements
  6. Strategic Plan Summary
    • Conclusions
    • Recommendations
    • Implementation
    • Risks
  7. Appendix
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