Analysis of Shifting Management and Leadership Roles in a Digital Age

The organizational competition, the nature of work and the managerial role in an organization can highly be influenced by the digitalization revolution, the organization and workers speed of creating new knowledge and globalization. Digital revolution has highly enhanced the growth and development of different organizations in the world. However, the impact of digital revolution on an organization management, competitiveness and work nature is highly depends on the level in which an organization has embraced this technology. This paper supports that the competitiveness of an organization, work nature and managerial role is highly influenced by digitalization revolution, workers and organization speed in developing new knowledge and globalization.

According to Kai-Tang et al. (2014), the internet advent and its convergence with progressive database technologies have allowed organizations to be competitive in the global market and turn to be more linked with their consumers. New technologies for distance learning that include synchronous internet communications for instance online customer service centers, white boards and chat rooms, as well as asynchronous internet communications that include that include surveys, bulletin boards and forums, and satellite boards, have drastically changed the global communication course and assisted to spread ideas and cultural values worldwide. In the digital era, organizations have to establish a novel paradigm which is digital and ubiquitous, cheap, mobile, personal, and programmable. Organizations which customize their services, products, and marketing to the demands and needs of their customers will win. Moreover, programmability permits an organization to customize orders based in the customers’ demands or specialization. This is a clear indication that digitalized revolution play a great part influencing global competition of different organizations in the world market. These organizations that will manage to keep up with the new digital technology stands a chance being highly competitive in the global market. Digital technology plays a great role in enhancing company competitiveness. It also eases the management role in an organization by providing programs that can be used to aid managers in decision making in an organization and organization of different activities. Digital technology also provides workers with unique tools that ease their work approach and working processes. It eases the communication between the organization and its customers, creating a feedback system and product review forum that can enable organizations to improve their products. In this regard, an organization which has highly embraced digital technology demonstrates a great chance of making viable managerial decision, demonstrating efficiency, accuracy and quick response from workers and improving their general workability as compared to an organization that fails to embrace this technology. This increases the organization general competitiveness in the market (Debmalya et al., 2012).

Digital technology has also introduced the concept of virtual workers or virtual workplace. This is a form of working in which employees work remotely from managers and each other. Virtual organizations are dynamic, multi-organizational, and multisite. Virtual organization and macro level contains a grouping contractors, consultants, and businesses which have come together in a coalition to exploit matching skills in following common strategic goals. The grouping stands for a drastic change on how organizations work. Virtual workplaces assist in lowering estate expenses, increasing productivity, and enhance global market accessibility among other benefits. Although this technique has its own disadvantages, it offers an organization a more competitive form of working and efficiency in work done since it is easy to measure individual work. It also gives an organization an opportunity to hire diverse employees globally, increasing the rate of innovation in an organization. It therefore enhances the competitiveness of a company in a global market by reducing the operation cost, increasing efficiency and productivity and hence, increasing the organization profitability (Kai-Tang et al., 2014).

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