Marketing is very vital in every business especially when introducing a new product in the market. It is communicating the worth of an item, service or a make to the consumers for an intention of endorsing or advertising that item, service or a make to the market (Blanchard, 2010). Marketing promotes teamwork amid buyers and suppliers, brand maker and usual schemes, consumers and sales to minimize lead time, rationalize consumer response, and advance sale forecasting. It is as a result, that in manufacturing settings, marketing supply chains depend on the design, making, warehousing, and execution of material and gathering of consumers’ comments for incessant modification. Marketing supply chains are very important as they allow products to transform consumer demand into brand accomplishment and market deliverance.
A marketing supply chain is a scheme of associations, individuals, activities, and reserves concerned in moving a brand or a service from developer to consumer (Mentzer, et al, 2001). Supply chain involves transforming natural reserves and raw materials into final products that are distributed to the final consumer. Therefore, in manufacturing of a product, before a company makes for example a new brand of a shoe, it should first think of product mix. Product mix is a set of deed that a firm uses to advertise its product in the market. The firm should consider the product line, price, promotion and place. The aspect of the product mix in a supply chain serves as direction to verdicts concerning the addition and removal of product line and items. By elevating the steadiness of product mix, a company minimizes its cost of functions and obtains unparalleled standing in the market.
The manufacture plays a vital role in designing the shoe to be made. Product design is very important in supply chain especially in generating demand (Halldorsson, et al, 2007). Given that the product design orders multiple needs on the supply chain, once a product design is finished, it forces the structure of the supply chain map. When the product design is finished, the company deliberates on the material to use in order to come up with a product that will easily enter into the market due to its quality. Quality of the product helps it to easily penetrate to the market making this face very important in manufacturing stage. Once the material is decided, the shoe is made which is followed by advertisement of the made product to the market. Advertisement persuades the consumers to purchase the product and inform the consumers about existence of the new product. Once the consumers are aware of the new shoe in the market the manufacturer ships the shoes in bulk to the middlemen. Shipping in bulkiness makes sure that the distributor has enough products to supply to the retailers so that they can fulfill their demand which had been created by the advertisement they had made.
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