Life Cycle Assessment Used At Erickson in Saudi Arabia

Life Cycle Assessment

Lifecycle assessment is an essential of business currently as more companies aim to produce products that are environmentally friendly. The life cycle assessment scrutinizes the effects of the product on the environment regarding its usability and eventual disposal. Companies in this regard put in place mechanisms that help in the disposal of the products (Güvendik, 2014). The company to be considered will be Erickson in Saudi Arabia. Sony Ericsson as a company in Saudi Arabia has used life cycle assessment to ensure that its products are environmentally sensitive and thus do not contribute to the increase of carbon in the atmosphere. The products, therefore, form their production process to their usability then finally their disposal should affect the environment as little as possible the company, in this case, has to deal with the products and ensure that they are environmentally friendly while profitable to the company at the same time.

Sonny Erickson did a lifecycle audit on w890, which consists of its mobile products (Epstein & Rejc, 2014). The life expectancy of the w890 is three years according to the company’s analysis. Sonny Erickson conducted a life cycle analysis on w890, which is a mobile phone. The life cycle analysis was rated on the environmental impact of the cell phone.  The life cycle analysis resulted in a model that has been instrumental in ensuring that the company knows its carbon footprints while at the same time making decisions on how to control the carbon footprint of its products (Poppelaars, 2014). The products are mostly calculated to have a lifespan of three years. The w890 is a highly energy intensive device that uses a lot of energy and requires an assessment of its electronic components. Sony focusses on the use of energy in the product to determine its life expectancy. The user phase is another stage that the lifecycle expectancy concentrates on since the phone requires energy to operate.

More energy usage means the products consumes a lot of energy, which further demands more energy to be produced especially if more people are using the product. As such, the product if it is using energy generated from carbon fuels does not provide a device, which can save on energy. The third part of product lifecycle assessment on w890 includes the phone, the electronic components, and their transportation. The transportation of the phones requires various means of transport to the specific locations. The company usually imports most of its products into Saudi Arabia and therefore more fuel is used in the process of transporting the different products and components that are used to make the product and then finally transporting the finished product into Saudi Arabia. In such electronic devices like phones energy consumption is an important factors that determines whether it is environmentally sensitive or not (Huang et al., 2009).

The phones on the high-end side have more carbon footprints when compared phones on the low-end divide. High-end phones in this regard smartphones have much functionality when compared to low-end phones. Such high functionalities cause the phone to use a lot of energy as compared to low-end phones, which consumes less power while at the same time conserving energy and staying for longer periods (Sangprasert & Pharino, 2013). More smartphones are being used than ever before and therefore more people have to charge and use more energy as a result. The low-end phones are losing market while new products like the w890 are gaining market and being used more often especially by the youth. Managers, as a result, come in to provide further actions according to the information they have gathered on the product.

A product like W890 in this regard consumes more energy, and more carbon footprints are attached to such a product. Sony Ericsson, therefore, took various issues to task regarding the production of the phone and concentration on decreasing the carbon footprint linked to the product (Paiano et al., 2013). Though the product consumers a lot of energy in its manufacturing especially the electrical component, it is a low-end phone which does not consume much power like high-end smartphones in the market. The product ensures that it consumes less energy in its usability when compared to its production process. As such in carrying out the life cycle analysis of its products, Sony Erickson can come up with various strategies that will ensure that the product reduces in its carbon footprints and thus help the company be environment conscious and sensitive especially in preventing the spread of carbon in the atmosphere.


The life cycle analysis, in this case, focusses on the product of Sony Ericsson, which is the w890. Furthermore, the lifecycle assessment on the w890 has helped the company to determine the various usability and measures are important in the use of the product and assist in ensuring that the business makes critical decisions concerning the product. The carbon footprint and the use of energy by the various products especially in their manufacture and usage are an important part of the lifecycle. Companies, therefore, concentrate on ensuring that they come up with products that will not strain the environment resources but ensure that the environment is safeguarded from the unscrupulous production of commodities that prove harmful in the end especially when they have more carbon footprints.




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