Qualitative research Qualitative research is a method of societal inquest that emphases on the approach people make sense of their understanding and the world in which they live. A number of diverse methods exist within the broader context of this type of inquiry, and numerous of these share the similar objective such as understanding, describing […]
Correctional facilities have major goals of punishment, protection of population and rehabilitation of the inmates. The effectiveness of correctional facilities is dependent on the federal government policies and individual state policies regarding such facilities. In addition, the success of such policies is dependent on the ethics of the correctional officers in such facilities. However, research
What is Evidence-Based Practice? Evidence-based practice (EBP) is a significant strategy applied in order to attain the best quality care to patients and families. Studies have shown that the practices based on evidences reduces drastically the uncertainty and challenges witnessed in both healthcare professional and patients. Additionally, evidence-based practice enhances the outcome of the patients
A Contrast of Promotional Strategies as Used by Toyota and General Motors There is a global struggle between Toyota and General Motors for global supremacy. The Toyota Company has outmuscled General Motors (GM) as a global leading brand in the automobile industry, thanks to its well designed promotional mix. Toyota in its marketing planning has
What Is A Marketing Plan A marketing plan is a significant business document, which gives a description of the present position of the market for a business as well as the marketing strategy for a specified period as included in the business plan (Calkins, 2012). It is worth noting that a marketing plan is a
The growing pressure on the fossil fuels and the accompanying stringent pollution regulations that accompany use of oil related fuels has made it necessary for researchers to seek for alternative fuel sources for the ever-growing motor vehicle industry. This led to development of eco-friendly electric car. There is a great potential and growing market for
Introduction The following paper is about creating a new product using product positioning, and how to market the product. Product positioning is what the target market thinks about a product in comparison to the competitors (Kotler, & Keller, 2009). For example, when a customer looks at a Rolls Royce they think of luxury whereas when
Product Dominant versus Service Dominant Marketing The product dominant approach to marketing focuses on the development of products for the mass market at a low price. Under this approach marketers consider product, service and price as three separate characteristics. This approach was common during the industrial revolution where it was believed that the only way
Introduction The 4 Ps approach to marketing is a traditional way of marketing that has been used by many companies since the 1950s. It focuses on the product itself where the 4 Ps stand for Product, Price, Place and Promotion. The value approach to marketing was introduced years later and focuses on creating, communicating and
Assignment Instructions Think back to a recent meeting you attended that was not effective. A good meeting planner, can overcome this inertia by performing four steps: (Barrett, 2014, p. 303-304) Assign specific tasks to specific people. Review all actions and responsibilities at the end of the meeting. Provide a meeting summary with assigned deliverables included.