Strategic Business Plan Outline

Part I – Feasibility Study

1. Cover page
2. Table of Contents
3. Executive Summary
4. Summary of Strategic Direction [Module 1]
   • Vision
   • Mission/ Corporate Values
   • Goals
5. Stakeholders Interest/ Needs
6. Analysis of the External Environment [Module 2- Part 1]
   • Results from Scanning
   • Results from Monitoring
   • Competitive Environment
     • Porter’s Five Forces Model
     • Value Net Analysis
     • Dynamics of Competition/ Competitor Analysis
   • Strategic Challenges/ Issues facing the Industry
7. Internal Environment Analysis [Module 2 – Part 2]
   • SWOT Analysis
   • Value Chain Analysis
     • Primary Activities
     • Secondary Activities
     • Resource Based Analysis
       • Internal
       • External
       • Achieving Sustainable Competitive Advantage
     • Financial Ratio Analysis/ Five year period
8. Strategy Analysis [Module 3]
   • Cost Leadership Strategy
     • Identify elements that could lead to sustainable advantage
     • Advantages/ Disadvantages of this strategy
   • Differentiation Strategy
     • Identify elements that could lead to sustainable advantage
     • Advantages/ Disadvantages of this strategy
   • Focus Strategy
     • Identify elements that could lead to sustainable advantage
     • Advantages/ Disadvantages of this strategy
   • Combination Strategy
     • Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus
     • Advantages/ Disadvantages of this strategy
   • Industry/ Firm Life Cycle
     • Strategic implications of each stage analyzed
9. Corporate Level Strategy [Module 3
   • Identify consequences of Diversification
     • Economies of Scope
     • Revenue Enhancement
     • Market Power
   • Identify unrelated Diversification
     • Financial Synergy
     • Parenting
   • Methods of achieving Diversification
     • Mergers & Acquisitions
     • Strategic Alliances/ Joint Ventures
     • Internal Development
   • Corporate Ethics in Value Creation
10. Feasibility Study Summary
    • Conclusions
    • Recommendations
11. Appendix

Part II – Strategic Plan

1. Cover page
2. Table of Contents
3. Executive Summary
4. Global Economy/ Factors Affecting Global Economy [Module 4]
   • Motivations/ Risks
     • Motivations for Expansion
     • Risks in Expansion
   • Competitive Advantage in Global Markets
   • Entry Strategies for Global Expansion
   • Internet Approach/ Strategy
     • How the Internet adds value
     • Internet Business Models
     • Competitive Strategies
     • Leverage E-Business Capabilities
5. Corporate Leadership [Module 5]
   • Direction Setting
   • Organizational Design
   • Organizational Culture
   • Leadership Traits
   • Ethical Organization Characteristics
     • Identify elements
     • Identify missing elements
   • Learning Organization Characteristics
     • Identify elements
     • Identify missing elements
6. Strategic Plan Summary
   • Conclusions
   • Recommendations
   • Implementation
   • Risks
7. Appendix

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