Apple

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Analyzing Rhetorical Appeals in the Apple “Shot on iPhone” Commercial

Advertisements are powerful tools for influencing consumer behavior, and companies often utilize rhetorical appeals—ethos, pathos, and logos—to create compelling messages that resonate with their audience. Apple’s “Shot on iPhone” campaign is a brilliant example of a commercial that integrates all three rhetorical appeals to captivate viewers. In this essay, we will dissect the advertisement through […]

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Apple Corporation Business Level and Corporate Level Strategies Analysis

Business Level and Corporate Level Strategies of Apple Corporation The success and growth of Apple Corporation, a leading global technology company, are attributable to its strategic corporate-level and business-level plans. According to Barney (2018), Apple has made a name for itself as a market leader in the consumer electronics sector thanks to its cutting-edge products,

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