Cognitive Psychology

Understanding The Paradox of Choice in the Context of Cognitive Psychology In The Paradox of Choice: Why More Is Less, Barry Schwartz offers a powerful critique of the assumption that more choices lead to greater freedom and happiness. Grounded in cognitive psychology, Schwartz dismantles the prevailing belief in modern consumer culture that increased choice equates […]

Understanding The Power of Habit Through the Lens of Cognitive Psychology The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is a compelling exploration of how habits shape individual lives, corporate cultures, and social movements. As a work rooted in cognitive psychology, the book masterfully bridges scientific