An Evaluation of Volkswagen’s Corporate Reputation Post-Dieselgate Scandal
Introduction: The Importance of Corporate Reputation in the Automotive Industry In the global automotive industry, corporate reputation is a crucial asset that influences consumer trust, brand loyalty, investor confidence, and regulatory goodwill. For an established automaker like Volkswagen (VW), brand equity is tightly interwoven with perceptions of innovation, engineering excellence, and environmental responsibility. However, the […]