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Analyzing Rhetorical Appeals in the Nike “Dream Crazy” Commercial

Advertisements are crafted to persuade audiences, and one of the most effective strategies for doing so is through the use of rhetorical appeals—ethos, pathos, and logos. A prime example of a commercial that employs all three of these persuasive techniques is Nike’s “Dream Crazy” advertisement, narrated by former NFL quarterback Colin Kaepernick. Released in 2018, […]