Nike, a global leader in sports apparel and footwear, has continuously evolved its business model to meet the demands of an ever-changing marketplace. One of its most impactful strategies is the Direct-to-Consumer (DTC) distribution strategy, which has revolutionized the way Nike engages with its customers, generates revenue, and strengthens its brand. In this detailed analysis, […]
Advertisements are crafted to persuade audiences, and one of the most effective strategies for doing so is through the use of rhetorical appeals—ethos, pathos, and logos. A prime example of a commercial that employs all three of these persuasive techniques is Nike’s “Dream Crazy” advertisement, narrated by former NFL quarterback Colin Kaepernick. Released in 2018,
Advertising is a powerful tool that persuades audiences to take action, buy a product, or adopt a certain mindset. One of the most famous advertising campaigns of all time is Nike’s “Just Do It” campaign, which has inspired millions globally. In this essay, we will dissect a specific Nike “Just Do It” commercial featuring professional