Rhetorical Appeals

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Analyzing Rhetorical Appeals in the Nike “Dream Crazy” Commercial

Advertisements are crafted to persuade audiences, and one of the most effective strategies for doing so is through the use of rhetorical appeals—ethos, pathos, and logos. A prime example of a commercial that employs all three of these persuasive techniques is Nike’s “Dream Crazy” advertisement, narrated by former NFL quarterback Colin Kaepernick. Released in 2018, […]

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Analyzing Rhetorical Appeals in the Coca-Cola “Share a Coke” Campaign

Advertising is a potent tool for influencing consumer behavior, and successful advertisements often use rhetorical appeals—ethos, pathos, and logos—to persuade audiences. One of the most iconic and persuasive advertising campaigns is Coca-Cola’s “Share a Coke” campaign, which was first launched in Australia in 2011 and then expanded globally. The campaign encouraged people to buy Coca-Cola

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Analyzing Rhetorical Appeals in the Apple “Shot on iPhone” Commercial

Advertisements are powerful tools for influencing consumer behavior, and companies often utilize rhetorical appeals—ethos, pathos, and logos—to create compelling messages that resonate with their audience. Apple’s “Shot on iPhone” campaign is a brilliant example of a commercial that integrates all three rhetorical appeals to captivate viewers. In this essay, we will dissect the advertisement through

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2015 Always “#LikeAGirl” Commercial Use of Ethos, Pathos, and Logos

Advertising is a powerful medium used to captivate audiences and influence consumer behavior. Through the strategic use of rhetorical appeals—Ethos, Pathos, and Logos—marketers craft compelling messages that resonate emotionally, logically, and ethically with viewers. In this essay, I will analyze the 2015 Always “#LikeAGirl” commercial, an advertisement that challenges gender stereotypes and encourages female empowerment,

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