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Analyzing Rhetorical Appeals in the Apple “Shot on iPhone” Commercial

Advertisements are powerful tools for influencing consumer behavior, and companies often utilize rhetorical appeals—ethos, pathos, and logos—to create compelling messages that resonate with their audience. Apple’s “Shot on iPhone” campaign is a brilliant example of a commercial that integrates all three rhetorical appeals to captivate viewers. In this essay, we will dissect the advertisement through […]