Can Social Media Tools Such As Facebook And Twitter Enhance The Organization Image And Create A Competitive Advantage? Yes. Social media tools have currently found great applications such as marketing and customer relationship purposes (Nord, Paliszkiewicz, & Koohang, 2014). The development of technology and the innovations of the social media platforms such as Facebook and […]
Mediated communication and social media (e.g., email, blogs, Facebook, Skype, and Twitter) have played a major role in changing the way that organizations engage in communication with their customers and with employees internally. As I have seen in the Military, mediated communication has had its share of friction over the years. Some recent examples may
The rise of social media platforms has transformed the way healthcare professionals, patients, and the general public share and access information. From Twitter to Facebook, Instagram to LinkedIn, these platforms have created avenues for healthcare providers to share educational content, offer health tips, and engage with patients in a more informal and immediate manner. However,
The rise of social media has revolutionized the way people communicate, share information, and engage with the world. Platforms such as Facebook, Twitter, Instagram, and YouTube have provided unprecedented access to global audiences, shaping public discourse and influencing social, political, and cultural landscapes. However, with this rapid growth comes significant controversy regarding the responsibilities of
In today’s rapidly evolving business landscape, organizations are continually seeking new ways to enhance productivity, streamline operations, and foster innovation. One effective strategy is the use of internal social media tools—platforms designed for private communication and collaboration within companies. These tools offer numerous benefits, including increased productivity, reduced costs, greater innovation, and, ultimately, higher profits.
In today’s digital age, social media has become an integral part of our daily lives. Platforms like Facebook, Instagram, Twitter, and TikTok connect us to friends, family, and communities across the globe. While social media offers many benefits, such as staying informed and sharing moments, its growing presence has raised concerns about its impact on
Corporate Social Responsibility (CSR) has evolved into a significant factor for businesses globally, with public expectations continuously rising. Traditional media and social media have played pivotal roles in shaping these expectations, influencing corporate behavior and public perception. In today’s hyper-connected world, both types of media serve as platforms where stakeholders can communicate, critique, and encourage
Intellectual property (IP) laws, or legislation, are continually face novel challenges brought about by social media, particularly with regard to copyright. Social media poses diverse risks to IP rights owing to its marked potential for transmitting copyrighted content virally. In the US, there are various pieces of legislation regarding the management of social media resources
To date, traditional media plays noteworthy roles in commerce. In recent years, many businesses have sought to integrate social media, a budding media, into their public relations and marketing functions. Businesses are increasingly seeking ways of blending their offline spaces and online spaces (Academy of Marketing Science & Kubacki, 2014; Powell, Groves & Dimos, 2011).
Positive Effects Social media has positively impacted businesses. Today, most businesses thrive on social media with some of them carrying out their businesses on social media. The traffic on social media makes it a prime platform for businesses to do their advertisements and engage with their customers as well as potential customers. The aspect of