Trademark is a unique and distinctive sign that makes certain products/services produced/ provided by an individual or company different from others in the market. Trademarks are useful especially for customers who exhibit brand loyalty since they would be able to identify and buy specific products/services based on the quality using its unique trademark.

Like any other intellectual property protection, trademarks allows its owners to license them and get payments in return in addition to owning the exclusive rights to such signs in identifications of services or products in the market. Trademarks take the form of numerals, letters or combination of both. Examples of registered trademarks include Jeep, Formica, Vaseline and Hacky Sack among others.

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