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Legal Protections Related to Copyright, Trade Secrecy, and Patents

Assignment Instructions The following are established ways of protecting intellectual property rights in software: 1. Copyright 2. Patent 3. Trademark Describe the purpose of each of these approaches and explain how each of them can be used to protect property rights in software. Please include any experiences you have had with these approaches. Your paper

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Strategic Marketing

Introduction Marketing strategy is the analysis, strategy development and implementation activities in selecting target market strategies in line with the interests of the organization. Strategic marketing is an important concept that gives focus to overall group performance rather than the traditional concern of increasing sales. It is solely a market-driven process of strategy development and

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Investment Analysis: Pepsi Vs Coca Cola

The Coca Cola Company Company History The inception of Coca Cola Company is dated back to 1896, from the curiosity of an Atlanta pharmacist, (‘Coca‐Cola Co ‘, 2008). Dr. John S Pemberton together with Frank M. Robinson formed the company and together they drafted a transcript trademark for the company that is still used to

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TradeMarks

Trademark is a unique and distinctive sign that makes certain products/services produced/ provided by an individual or company different from others in the market. Trademarks are useful especially for customers who exhibit brand loyalty since they would be able to identify and buy specific products/services based on the quality using its unique trademark. Like any

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Why Intellectual Property (IP) Management Is a Vital Part of a Company’s Business Management

Why Intellectual Property (IP) Management Is a Vital Part of a Company’s Business Management? Intellectual property management is a very crucial component in any business due to a number of reasons. First, the protection of the property rights is a means of encouraging further innovations since it allows other organizations to commit further resources for further

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How is Leadership Different from Management? – Managers Vs Leaders

Introduction “Anyone can become a manager but not everyone can become a leader.” Leadership and management are conceptions that have often been used indistinguishably. Management is defined as organizing and directing people, aiming to accomplishing the overall goal of the organization. Leadership on the other hand refers to the proficiency an individual who is best

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Information Technology Certifications Research Paper

Introduction             Information technology certifications are normally non-degree programs awarded to individuals or organizations after they are cleared by the awarding organization, having achieved the qualifications as set by the awarding organization. It has been shown that those who have been certified by IT bodies have a higher pay, usually ten to twenty percent increment

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