Executive Summary by Ernst and Young Business Pulse 2013 Analysis

This paper analyses the executive summary for the “Business Pulse: Exploring Dual Perspectives on the Top 10 Risks and Opportunities in 2013 and Beyond, Global Report” by Ernst & Young Global Limited (2013). The analysis is aimed at assisting lead executives to develop detailed strategic plans, which include the opportunities, as well as risks, which could influence varied stakeholders, including employees. By and large, the executive summary provides insights into how the executives can ensure that their companies have the capacity for meeting emerging challenges along with risks. Besides, the summary provides helpful insights into how the executives can exploit the emerging or extant opportunities. The summary provides an overview of the top ten opportunities along with risks for international companies before 2015 (Ernst & Young Global Limited, 2013).

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The topmost legal for 2015 are indicated in the summary as the expansion of the roles played by governments and compliance along with regulation. These risks are ranked seventh and sixth respectively for 2015 but sixth and seventh respectively for 2013. The roles played by governments and the compliance along with regulation are hinged on varied legal instruments, including legislation. The topmost environmental risk for 2015 is presented in the report as emerging technologies. The risk is ranked eighth for 2015 but eighth for 2013. Notably, more and more technologies are aimed at exploiting the environment, degrading it almost always. The topmost safety-related risk for 2015 is presented in the report as the management of extant talent and shortage of skills. The risk is ranked fifth for 2015 and fifth for 2013 (Ernst & Young Global Limited, 2013).

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The topmost financial risks for 2015 are indicated in the summary as pricing pressure, profit pressure and cost-cutting, market risks, macroeconomic risks, and sovereign debt. The pricing pressure risk is ranked first for 2015 and first for 2013.The profit pressure and cost-cutting risk is ranked second for 2015 and second for 2013.The market risk is ranked third for 2015 and third for 2013.The macroeconomic risk is ranked fourth for 2015 and fourth for 2013.The sovereign debt pressure risk is ranked tenth for 2015 and eighth for 2013 (Ernst & Young Global Limited, 2013).

The topmost legal opportunities for 2015 are indicated in the summary as the innovation in products, operations, and services and excellence in relations with investors. These opportunities are ranked first and seventh respectively for 2015 and first and seventh respectively for 2013. Product innovation and the relations are markedly hinged on varied legal instruments, including legislation. The topmost environmental opportunities for 2015 are presented in the report as investment in process, training, and tools and investment in clean technologies. Notably, more and more technologies are aimed at exploiting the environment sustainably, slowing down its degradation. These opportunities are ranked third and ninth respectively for 2015 and third and ninth respectively for 2013 (Ernst & Young Global Limited, 2013).

As well, the topmost safety opportunities for 2015 are presented in the report as investment in process, training, and tools and investment in clean technologies. As noted earlier, these opportunities are ranked third and ninth respectively for 2015 and third and ninth respectively for 2013. The topmost financial opportunities for 2015 are indicated in the summary as the emerging growth in market demand, the emerging marketing channels, and enhancement of strategy execution across business functions, public confidence and leveraging CSR, and international optimization and key function relocation. These opportunities are ranked second, fourth, fifth, eighth, and tenth respectively for 2015. As well, these opportunities are ranked second, fourth, fifth, eighth, and tenth respectively for 2013 (Ernst & Young Global Limited, 2013).

From the summary, it is clear that various situations are impacted on by the society as well as culture. The situation that is principally impacted on by the society is the reaching of new customers with regard to individual tastes and emerging demand. The situation that is principally impacted on by the society is the reaching of new customers as well. Innovative cultures present opportunities for entry into markets that are deemed mature. The growth of such helps establish gaps in the extant markets. The usage of social media presents a marked opportunity for businesses to expand their reach. The situation that is principally impacted on by the politics is stakeholder confidence. Notably, the roles that governments play in businesses are largely shaped by specific political considerations.

The situation that is principally impacted on by health is the amount of resources that businesses commit to philanthropic acts. Most businesses commit such resources to the funding of communities’ priorities, including health. Various states in the US have put laws in place Benefit Corporation laws that allow businesses to engage in such acts, particularly giving environmental and social aims legal standing. The situation that is principally impacted on by security and safety is businesses’ readying for uncertainty, including the uncertainty that may be brought about by cyber-conflicts. The main challenges that businesses contend with when making out forecasting risks are choppy demand conditions and radical changes in the politics of the day.

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