Organizational Structure – Ford Motor Company

Organization Background Information

The selected company in this case is Ford Motor Company. Ford Motor Company was established in 1903 June by Henry Ford, together with 11 other business associates. The new firm took over the limited partnership assets Ford had created with Alexander Malcomson in the past years. Ford offered the Mechanical skills while Malcomson offered the initial partnership capital. In 1908 the company launched its initial car known as model T.  In 1914, the company launched a moving conveyor belt at the plant in the Highland park. This resulted to radical increase in its production. The company also produced vehicles and planes for the World War II Allies. The company was operating globally since 1904 when it established a Canada branch to gain commonwealth markets access.  Ford remained the leading car manufacturer in the first 21st century first half in the market it had created efficiently.

Ford started experiencing market competition in 1956 when Toyota exported its first automobile in the country. Since its establishment, Ford has developed successfully to create a position in the automotive industry globally. Ford is ranked among the largest car manufacturer in the world (Dornbach-Bender et al., 2009). It distributes and manufactures automobiles to more than 200 markets which transverse across the five continents. Ford basically operates in the Europe and US with 95 plants globally. The company’s headquarter is located in Dearborn, Michigan.  Nevertheless, its operation has been highly faced by a number of challenges that include competition in the market and high cost of production and failing mergers for instance its purchase of Volvo. Nevertheless, Ford has managed to expand and to fight this competition through mergers and acquisitions which has made it the most stable company among the five leading motor vehicle companies (Corporate. Ford. com, 2016).


Organization Structure Based on Morgan Metaphors

Machine View

Ford is known for its quality production of vehicles of different types. It has always tried to keep up with the changes in the customers taste and preferences. However, the company has gone down in its ability to innovate more modern products that are highly luxurious. The company has not highly managed to keep up with the change of technology and the integration of different technologies particularly IT in their car production.

Organismic View

The company has adopted a global view in the organization structure. The directors are appointed either to handle a department globally or a global region. Nevertheless there is a CEO who acts as the overall director of the entire company globally. This has enhanced the inclusion process as well as the ability to enhance diverse management.

Information Processors (Brain)

Ford has a well-defined organization structure that demonstrates how the power flows in the company. The executive team members are provided with the ability to handle sensitive issues arising in their department or the company in general based on the information they have and the previous gathered information regarding the company’s history. However, their work is closely checked by the company’s board of directors and various committees created to oversee various issue in the organization. This has highly enhanced the company to remain ethical and within its limit in all its operations.


Ford has embraced inclusive culture. The company employs individuals from different parts of the world. Despite of this, the company has managed to enhance one team operation through inclusion and diversity management among its employees. The company has embraced respect culture where all individuals are respected for their unique contribution in the organization.

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