Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
Maslow’s hierarchical theory recognizes five basic areas of needs that are experienced by most human beings. These needs from top-down review include self-actualization, self-esteem, belongingness and love, security and safety, and basic life needs or physiological needs. This theory assists marketers in making adverts that address the most basic needs of the consumers based on […]
Part I In the contemporary world, social marketing has become an integral part of public health. The number of people who consume information on social media increased significantly. More than 60% of people who use the internet engage in social networking sites. This has increased the important of social media in public health. It may
Introduction The service based company involves various trained nannies who are always available for making house calls to take care of children aged below 10, whenever their parents are not home. This can be due to work, emergency situations, or basically running errands that will be impossible to do with children around. These nannies are
Apple Inc. is an international technology company that deals with electronic and software marketing, manufacturing and designing. Apple Inc. was established in 1976 by Ronald Gerald Wayne, Steve Wozniak and Steven Paul Jobs where its headquarters were placed in Cupertino, CA. The company was initially developed as a computer company focusing on Mac computers and
Organization overview The Colorado Health Care Association and Center for Assisted Living (CHCA/CCAL) has served as a spokesman for the long term care community together with the frail disabled and the elderly they serve since its founding in 1955. The Colorado health Care Association & Center for Assisted Living has represented about 90% of the
Risk Averse Marketing Culture This marketing culture involves organizations that only tend to be innovative and creative when forced. Generally this culture has a command and control personality on their products and services where they often operate on a highly regulated industries. This is because they feel threatened by working towards conservative marketing programs that
Product Statement Wolverine software Inc. is a mid-sized corporation in the first year of its being with a new ownership and administrative team. It’s currently operating a private entity. The company is currently producing workforce management software that is used for specifically tracking projects and employees, with almost 1000 clients in every organization imaginable.
Branding strategy for your product for D’Body Lotion The D’Body brand is among the most recognized skin and beauty care brands worldwide. D’body Incentive Herbal Lotion was established in 1940 and the D’body brand now covers up to nine product varieties ranging from facial moisturizers to sun care and body lotion products. Since Millan Limited,
Research the Apple Corporation’s current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six (6) page paper in which you: Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities.
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step