Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
In today’s diverse marketplace, businesses need to understand their audiences to succeed. One way to achieve this is through Generational Marketing, a strategy that involves tailoring marketing efforts to different age groups based on their values, preferences, and behaviors. By understanding the unique characteristics of each generation, marketers can create targeted campaigns that resonate with […]
Marketing is a critical aspect of any business strategy, with various approaches designed to meet different business objectives. Among the most prominent strategies are the 4Ps Marketing and Value Marketing. These strategies offer distinct frameworks for engaging with consumers and achieving business goals. In this essay, we will compare and contrast 4Ps Marketing and Value
Brand The brand we are going to study about is Kuwait Danish dairy company which is one of the leading manufacturers of the dairy products in the Kuwait region. The Kuwait Danish dairy companies’ initial product was milk and they were successful in those products and later their products saw a number of varieties. They
To date, traditional media plays noteworthy roles in commerce. In recent years, many businesses have sought to integrate social media, a budding media, into their public relations and marketing functions. Businesses are increasingly seeking ways of blending their offline spaces and online spaces (Academy of Marketing Science & Kubacki, 2014; Powell, Groves & Dimos, 2011).
MooStastic’s Target Market The diverse combination of the Raleigh, North Carolina population is a market segment in which there is potential sales of the non-alcoholic beverages especially the wide covering milk drinks MooStastic offers. The coverage of the distribution pattern of milk beverage supplied by MooStastic would be spread across the general population of Raleigh,
Allstate is the third largest personal lines insurer in the U.S. It was founded in 1931. It strives to improve the quality of its services by using diversity. Allstate’s business strategy is to “create long-term value by serving our stakeholders, taking appropriate risks and leveraging its capabilities and strategic assets” (Allstate.com, n.d, para 3). Its
This paper presents a product overview and the marketing strategy that Adirondack Tails should embrace in order to increase the sales of pet products. Adirondack Tails specializes in production and marketing of several cat and dog products like pet bowls, harness, shampoos, cat litters, collars, crates, food, and toys. The target market for ‘tails’ comprises
Passive Approach Businesses and companies can use social media as a source of information. Blogs, content communities and online forums are platforms where social media users share information about products and services provided by various businesses. Such information is critical to the success of a business because it enables business to strategize on how to
The marketing mix is deemed as a tool used by marketers during marketing. This tool is commonly considered as crucial instrument particularly during determination of brand or product’s offer, and is usually connected with the four P’s, that is, promotion, product, price and place. Within service marketing, the four P’s are expanded into 4 P’s
Background Marketing mixes are collections of marketing tasks or activities aimed at meeting target markets’ needs effectively. Traditionally, a typical marketing mix comprised of four elements: promotion, place, price as well as product. The extended marketing mix (EMM) comprises of the four elements plus three others: processes, physical evidence as well as people. The