Marketing

Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.

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Marketing in For-profit and Not-for-profit Health Care Organizations – Matrix

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Assignment Instructions Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.Include the following in your matrix: A Matrix That Contrasts The Differences Between Marketing In For-Profit And Not-For-Profit Health Care Organizations Format of Management For-profit health care organizations adhere to a centralized system of management which aims to […]

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Strategic Marketing Process

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Strategic marketing process involves the planning, implementation and control of the products to meet the needs of consumers in the market place. Now days, marketers have struggled to come up with was of making their products to flow faster in the market place. In the competitive market, corporate and business have strategize to come up

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Use of BCG Growth-Share Matrices and GE/McKinsey Nine Cell Matrices to build Strategic Plans and in Creation of Marketing Plans

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Assignment Instructions The life cycle of any product or service is key in the development of a marketing strategy. As corporate goals or consumer interests change, so will products or services. External to an organization will also be the impact of technological advancements and regulatory changes on product and service development and life cycle. Conduct

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Marketing Orientation Approach And Product Orientation Approach

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Marketing Orientation Approach Marketing oriented approach is a strategy undertaken by companies encompassing all actions geared towards satisfying the satisfaction of clients. Basically, organizations focus their production activities towards attainment of customers’ welfare. A marketing oriented organization will generally be concerned with identifying all the factors that are essential in meeting customer demand and needs

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Sales and Marketing as a Novel Type of Management Information System

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Many technological pundits still hail the Information Age as the most significant leap ever made by humanity. For the first time since the Industrial Age, technological innovations were developed en masse by various developers with the primary aim of completely transforming the manner in which interactions occurred amongst people. Many nascent entrepreneurs also viewed this

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Developing An E-Marketing Plan for a Small to Medium Sized Enterprise

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Assignment Instructions E-marketing strategy is the design of marketing strategy that capitalises on the organisations electronic or information technology capabilities to reach specified objectives. In essence, e-marketing strategy is where technology strategy and marketing strategy wed.” Your task for this assessment is to put some of the training from this course into action. Your marketing

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Electronic Medical Records – Communication Modality Used in Healthcare Marketing

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There are a variety of communication modalities available to health care consumers and health care providers. These modalities and venues of communication may entail benefits and challenges to both consumers and providers. One communication modality used for marketing in health care is Electronic Medical Records. This paper paper about Electronic Medical Records, a communication modality

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New City Home Care Marketing Plan

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Assignment Instructions You currently work as a marketing coordinator for New City Home Care, a private home health company that offers nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but

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