Electronic Commerce and Information Security and Ethics – Tools and Strategies Needed To Follow In Order To Implement Electronic and Mobile Commerce in Businesses
Businesses which are keen on creating online presences can do so via a number a steps. Besides, they need specific tools, as well as skills, to establish the presences. First, the businesses should determine their lasting, as well short-term, goals (Manzoor, 2010; Reynolds, 2004). They should consider how their efforts geared towards establishing their online presence assist them move closer and closer to their commercial goals strategically. The goals should be documented and referred back to confirm that the efforts keep in line with them over time (Korper & Ellis, 2001; Reynolds, 2004). Second, the businesses should develop solid online platforms. For many small enterprises, the platforms, or home bases, are websites. The platforms become the businesses’ online, centralized hubs. From the hubs, the businesses’ stakeholders learn about their product offerings and contact and engage the businesses. To develop the platforms, the businesses require various skills, including SEO skills. They can contract SEO experts to help them out.
Third, the businesses should continue optimizing as well as improving the platforms. They can improve their online content regarding their product offerings. Overall, ideally, the businesses should continually enhance, as well as optimize, their online platforms. Fourth, the businesses should provide constant value through their online platforms such as websites. The platforms and the content they carry should be valuable and consistent. That will help businesses gain authority and credibility, which are essential for online visibility and growth, in own niches or industries (Manzoor, 2010; Reynolds, 2004). Business can provide value via the internet-based populations and channels that they manage. Fifth, businesses that are keen on establishing online presence should be keen on remaining social by having multiple online profiles via which they engage on, as well as post content, consistently.
Sixth, the businesses should invest in building online relationships to grow their online visibility as well as credibility. The relationships ensure that more and more persons are looking for them on their online platforms (Manzoor, 2010; Reynolds, 2004). Especially, businesses easily grow online relationships when they engage online communities with which they have mutual business interests in their niches or industries. The businesses provide the communities with value and engage them actively. Through their relationships with the communities, businesses get introduced to other entities they have mutual business interests in their niches or industries (Korper & Ellis, 2001; Reynolds, 2004). Lastly, businesses which are keen on establishing online presence should evaluate their progress regularly. Those whose online platform is are Facebook pages may evaluate the progress weekly by looking at the numbers of persons liking the pages. The Google Analytics software is a helpful tool for businesses in tracking own website traffic.
The businesses require diverse tools, including tools for processing payments. There are many payment gateways for businesses that operate online. The gateways include CyberSource and NetPay. The businesses need tools for managing customer relationships through back-end tools that can manage particular customer details. The tools, such as Salesforce, help business recognize their customers across different channels and transactions. In posting content or sharing it, the businesses can use tools such Buffer, which streamlines online postings, as well as schedules, on diverse platforms. As well, the businesses require tools for helping them with the launch of marketing campaigns, developing landing pages, fostering content sharing, and monitoring, as well as reacting to, online feedback. Notably, the businesses should personnel with the competences required in deploying the various tools on their online platforms such as websites.
Mobile, as well as electronic, commerce is characterized by various opportunities along with challenges (Manzoor, 2010; Reynolds, 2004). The opportunities include that different online platforms, including social media, offer ample openings for listing to clients and engaging with them to develop strapping relationships. Businesses can use the platforms in adapting own cultures to conversation spirit. The platforms can attract more and more clients to businesses as the shopping experiences they afford them are unified. The challenges include that online businesses face difficulties in finding innovative ways for engaging online creators (Korper & Ellis, 2001; Reynolds, 2004). Besides, the usage of online platforms exposes business to a marked risk of privacy-related litigations.
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