BU480 eBusiness Strategy – Internet’s Effects On Planning

With the initiation and advancement of the Internet, its applications and web development technologies, e-business is a significant aspect of any successful business in the modern market scene globally. The Internet has facilitated the growth and development of many businesses globally by enabling them to expand their catchment area thus they can now reach a wider customer base (Angelides, 1997). Additionally, businesses can now advertise their products more effectively and efficiently. Internet has also introduced other business services including corporate communications, unique customer friendly interface designs, and responsive applications among others. E business is the latest business tool but it is increasingly becoming a business must have tool regardless of the nature or size of the business. Internet provides high technology that gives a business competitive advantage in the global scene (Carver & Peckham, 1999).

E business strategies are also referred to as the tactics that govern e-businesses through a planned process of dissemination of information.  E-business not only plays a key role in the global trade scene but it is has become the driving force behind today’s businesses (Carver & Peckham, 1999). In this paper, I will explain the effects that Internet has on planning and how it impacts motivation for planning; the processes for planning; and the outcomes of planning.

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One of the most prominent benefits of the introduction and the adoption of Internet by businesses is that it simplified communication between businesses and their various stakeholders. Web 2.0 presents businesses with tools that allow them to access Internet instantly. This makes it possible for businesses to send instant messages, provide and receive feedback instantly, and send communications with ease. Furthermore, communicating over the Internet is cost effective too. Instant access to the Internet facilitates business organization, and easy access to applications that help run business operations.

As a result of this is that the Internet has positively impacted organization’s motivation for planning. This is because the Internet offers businesses with an easy to use, and time saving means to build lists, arrange files, collect, store and retrieve information, and share information with other sources (Angelides, 1997). All of these activities are done at a speed high enough that no or very minimal pre-planning is required. Furthermore, with e-business, products and information can be saved online on cloud, thus facilitating easy remote access for future use.

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The above factors increase planning motivation in a number of ways. As Maslow’s Hierarchy theory of motivation states, motivation comes about as a result of an individual’s ability to successfully complete tasks and achieve the pre set goals. Planning has over the years been known as one of the best ways for individuals and businesses to ensure that they accomplish their goals (Carver & Peckham, 1999). As discussed above, Internet makes the planning process run smoothly and faster. If a business is able to plan easily and faster, it is more likely to help its employees achieve the pre set goals thus increasing the firm’s productivity. When employees continuously achieve their personal and organizational goals, they are more likely to remain motivated.

The Internet also affects the process of business planning positively because it offers businesses a number of tools to ensure that planning takes place in all aspects of the business. The internet facilitates planning activities such as: Countdowns, Categorizing, Writing of lists, Listing tasks, Micro pinning (Pinterest, and Delicious among others), Diary and event entry, Reminders, Goal planning (both short and long term), Websites that are solely dedicated to giving feedback to employees upon completion of the pre set goals, and Applications that keep track of progress and show planned events that have been successfully completed (Carver & Peckham, 1999). By using the Internet to perform business planning activities, the planning process runs smoothly and saving the business a lot of time and effort. The amount of resources saved when using the Internet as opposed to performing those activities manually, is tremendous enough to encourage even the most unadventurous and the least liberal individuals to adopt the use of Internet as a planning tool.

With the help of the Internet, planning outcomes also come easy since, as stated earlier, most web applications are devised to offer their users instant feedback. This means that the business can get instant feedback of the planning process as soon as each step as soon as it has been taken (Carver & Peckham, 1999). This type of instant gratification comes as a form of motivation, which has been demonstrated to help businesses and their employees move forward into achieving their goals.

The Web is also renown for its awesome tools that help in breaking huge tasks into smaller milestones as well as short-term goals. The web has provided that all the tools that one may need all at the same place. What’s more, most of these tools come at a low price or are free. Individuals and businesses with high understanding of the Internet may create a personalized planning application to ensure that all the business needs are met comprehensively (Angelides, 1997). In turn, such businesses with the knowledge and the resources to design personalized business planning application use the tool to facilitate effective planning, which in turn ensures that they meet their pre set goals. This makes such businesses feel extremely accomplished due to their ability of meeting their goals so quickly.

E-business speeds up the traditional business activities as well as giving business a new dimension. The Internet has facilitated the growth and development of many businesses globally by enabling them to expand their catchment area thus they can now reach a wider customer base. Additionally, businesses can now advertise their products more effectively and efficiently (Angelides, 1997). The Internet has not only created a new customer niche but it also improves productivity by facilitating the process of business planning and strategy formulation. Among the tools of e-business strategies is online advertising, acceptance of payments online, online transactions and online auction arrangements. Other than methodical sources, e-business approaches and strategies can produce revenue from ensuring that the current channel integrity remains well maintained. The Internet is a great tool that has been used over the years by both businesses and individuals to successfully facilitate the planning process. From the above analysis, it is clear that incorporating the Internet into business planning process can be very beneficial to a business and its stakeholders.


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