Culture refer total the total way of living of a particular group of people, flapper describes culture the initiated in 1920s in American history and flouted contempt for what was back then deemed as societal behavior that was conventional. These behavior was mostly associated with woman and it ranged from the enjoyment of jazz music, short skirts , choice of bobbed hair and even driving cars and smoking ,initially the evolution of flapper was ideologically rooted to liberalism .
After the world war 1,the flapper generally represented a disreputable woman who consistently flouted the standards of the society ,by then, flapper was considered less respectable, for instance, the image of a flapper was that of young woman who always went clubbing at night and opted to dance provocatively, smoke cigarettes and further extended dating men indiscriminately
According Lawrence and John (1990),despite the popularity of the flapper lifestyle in America, during 1920s ,the newfound woman disregarded their participation in the political sector though they were allowed to vote, female liberation did not last long because of hard realities looming from the economic aspect, during this period, economic crisis was just on the horizon, in 1930, excess of flappers were abruptly and snuffed out.
However, culture oriented economic development is subject to strong modification and its original aspect has affected economy ,it potentially short-lived and brought irreversible changes in development, the erosion of social capital and the dispersion in space for cultural a activities and the consequent decreasing of clustering faded local cultural identity.
The younger generation was portrayed through representative middle class and the older generation were portrayed as one group, most parents who remained committed in upholding their respective culture and those participated in the war had their own outlook on the mode of dressing and political outlook.(David , (1996).
They blamed the practice for disrupting the traditional social order, the flapper culture which erupted after the war affected the conflict and brutality ,many young people disillusioned and resulted to traditional immorality which also indirectly lowered development and mostly those of women rights, many woman took jobs that had been abandoned by men who had gone to fight the war.
The sensuality of the flappers impacted the ideological change whereby they decided to organize themselves into groups and have a positive practice of the common culture which conforms with the American people, the dramatic growth of coeducational state universities created a setting in which young women and men created a new rituals and a new system of promoting mutual development of the community ,
Opportunities in employment and education took the center stage. Woman were encouraged to expand their r territories ,moreover, working woman became direct consumer of the popular products, magazines and other articles too advertised for woman to believe on their economic security and the social status depended on their success and commitment in upholding their standard culture. The development boosted the recognition of woman in the society, for instance their life changed in more than appearance of the society, they also accepted that woman could be independent and making choices in pursuit of education, jobs, careers and marital status ,woman spheres thereafter broadened the image of the public.
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