General

The changes in scientific methods over years are owed to ancient philosophers, enlightened cultures and great scientists. Science has changed greatly, similarly are methods of observation and experimentation, thanks to great technological innovations. Modern methods of observation and experimentation are more advanced and giving more accurate results than the ancient methods, (Shuttleworth & Shuttleworth, 2014). […]

Water is the most abundant compound on earth surface and in both plant and human tissues. Water covers over 65% of the earth surface, whereas body tissues are composed of over 70% water. Water is one of the most important compounds to plants and animals and all these owes to its unique physical and chemical

Google’s Competitive Strategy Porter’s four generic strategies features a model represented in four squares. Basically, it consists of two basic types of competitive advantage that a firm can possess, and the activity scopes that the organizations needs to use to aid in achieving them (Gurǎu, 2007). Therefore, the first square represents cost leadership, the second

Assignment Instructions The following are established ways of protecting intellectual property rights in software: 1. Copyright 2. Patent 3. Trademark Describe the purpose of each of these approaches and explain how each of them can be used to protect property rights in software. Please include any experiences you have had with these approaches. Your paper

Introduction Marketing strategy is the analysis, strategy development and implementation activities in selecting target market strategies in line with the interests of the organization. Strategic marketing is an important concept that gives focus to overall group performance rather than the traditional concern of increasing sales. It is solely a market-driven process of strategy development and

The Coca Cola Company Company History The inception of Coca Cola Company is dated back to 1896, from the curiosity of an Atlanta pharmacist, (‘Coca‐Cola Co ‘, 2008). Dr. John S Pemberton together with Frank M. Robinson formed the company and together they drafted a transcript trademark for the company that is still used to

Trademark is a unique and distinctive sign that makes certain products/services produced/ provided by an individual or company different from others in the market. Trademarks are useful especially for customers who exhibit brand loyalty since they would be able to identify and buy specific products/services based on the quality using its unique trademark. Like any

Why Intellectual Property (IP) Management Is a Vital Part of a Company’s Business Management? Intellectual property management is a very crucial component in any business due to a number of reasons. First, the protection of the property rights is a means of encouraging further innovations since it allows other organizations to commit further resources for further