Category: General

You Decide Scenario

Problem Definition The salespersons in a service firm are dissatisfied with it and are not communication their disaffection with it straightforwardly. Indeed, the salespersons give the impression that they are contented with the firm. Rather than communicating the disaffection straightforwardly to...

E-Commerce vs. Traditional Retailing: Distinguishing Features of Digital Markets and Goods

Introduction E-commerce has revolutionized the way we shop, significantly altering the traditional retail landscape. This paper explores the fundamental differences between e-commerce and traditional retailing, examines the distinguishing features of digital markets and digital goods, and provides insights into personal experiences...