Feasibility Study of a Community Sports Center

Every project starts with a thought. A “concept” means anything we have in the back of our minds about what we enjoy or want to do. The development of an idea results in a final form known as a “concept,” which goes through a fine-tuning procedure commonly referred to as feasibility evaluation. A feasibility study is a critical tool for determining whether project ideas should be pursued further (Bergsgard et al., 2019). To establish the viability of a project, the construction industry conducts feasibility studies at an early stage. They are frequently used when working on huge or complicated projects such as Community Sports Center. According to Fried & Kastel (2021), construction projects demand significant time and financial commitment, so it’s critical to determine early on whether the project is even feasible. Thorough planning is required to build successful sports or recreation facility. Unless proper planning is put in place, the facility will most likely fail to fulfil the community’s present and future needs, financial goals or operate efficiently. Hence, the I am of a feasibility study is to check on a proposal’s viability before making any decisions. It is also to find out if the project is viable, to uncover many possible possibilities and to assist in the formulation of business cases and project execution plans that a feasibility study has as its primary goal.

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A Feasibility Study’s Input Requirements

Preliminary facility needs, an overview of the system, and how the system is meant to support the construction of Community Sports Center activities are all inputs to the feasibility study. Lyberger et al. (2020) demonstrate that a feasibility study evaluates a potential enterprise’s predicted cash flow, income, and financial predictions. It predicts whether the project will be beneficial to society. Also, the break-even point should be considered while determining the study’s financial needs.

The feasibility study examines whether supplies and raw materials are readily available, as well as the beginning and operating expenses associated with obtaining them. Investigating potential startup funding sources and potential lenders and loan terms are all financial considerations. The management feasibility requirement assesses the current and prospective projects for appropriateness and continuity. The feasibility looks at managerial issues such as whether the Community Sports Center’s proposed structure is the proper one and what qualifications are needed to build a quality facility.

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The technical feasibility requirements are how well facilities meet needs for building Community Sports Center, the suitability of facility location, raw materials, and manufacturing technology efficiency. Production facilities come in all shapes and sizes; therefore, facility requirements should reflect that. For production technologies to be effective, they must be evaluated across several technology providers to uncover any limitations in their offerings. The company’s access to transportation and raw materials is examined in a technical feasibility assessment, as are any environmental concerns and labor and production inputs like water and power (Bergsgard et al., 2019).

Why Feasibility Studies Are Important In the Facility Planning Process for Community Sport Centers

The primary goal of a feasibility study is to determine whether or not the proposed facility will be popular with the local community. With the help of a feasibility study, one will gain valuable insight into how the community views and feels about the facility you plan to build. The facility will be doomed to failure if it lacks support from the local community. It is essential to know whether or not the community wants this facility developed before moving forward with the construction process.

 The financial sustainability of your facility is another common goal of a feasibility study. Using these surveys, one can determine the level of interest in the project among the local population and their readiness to contribute financially to its construction (Iowa State University 2020). The growth of the facility will be more financially viable if the stakeholders look into possible funding sources. The knowledge of whether or not the team is financially solid enough to start developing is critical. This can be done with the help of a feasibility study. The vision for the facility is crucial in its development. What are the community’s unmet needs that the Community Sports Center can address? What additional services or products can the facility offer to the community that they may not be aware they need?

Furthermore, a feasibility study will assist in developing a clear vision for the project. While community support is essential for the facility’s success, building community participation is the first step. Before we can expect support from the community, involving them in the planning process and communicating your goals is imperative. A feasibility study can help in connecting with the people who will be affected by the project. Preparation is everything when it comes to becoming successful. A formal method, such as a feasibility study, can help identify any holes or blind spots in the construction process of the Community Sports Center. The feasibility will assist in thoroughly preparing for the planning, development, and financial issues one will face in a business venture of constructing a community facility (Iowa State University, 2020).

Identify Specific Positions

If I were undertaking a feasibility study, my team would include key stakeholders. Those interested in establishing a Community Sports Center or those who the center’s results would impact will be included in the study. Involved parties would range from those who enthusiastically support the construction of the Community Sports Center project to those who are less enthusiastic or even critical of it. The people who will participate in sporting activities, those held at the sports facility, and community leaders, government agencies responsible for community development would all be included. The customer or consultant for the project will also be part of the team. These individuals will consider traditional financial factors such as return on investment, supply and demand in the market, and risk analysis of market circumstances in working out the feasibility study for the project.

Mindset : The New Psychology of Success – Book Report

Your thinking shapes your definition of success, failure, and effort. Success is determined by how people believe their abilities are fixed and hence choose to remain in their comfort zone and focus on proving it. A growth mentality focuses on learning and stretching. There’s nothing wrong with boosting confidence (Dweck, 2008. Perceiving yourself as special or defining your self-worth by your achievements is risky. You’ll start to worry about losing your sense of uniqueness. When things go wrong, we all feel horrible. Our response differs. Failures define people with a fixed perspective, so they give up or try to defend their image by hiding their flaws, assigning blame, or making excuses. An upset growth mentality sees the mistake as an occurrence and an issue to be solved (“I failed this time”). According to Dweck, people endeavor to discover their flaws, overcome obstacles, and find new ways to succeed.

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Main Points and Arguments of the Author

Dweck discovered a fundamental self-belief that guides and pervades practically every aspect of our life. It is the mindset. This belief either limits or empowers us. It distinguishes between excellence and mediocrity. It affects our self-awareness, self-esteem, creativity, ability to overcome obstacles, resilience to setbacks, despair, and tendency to stereotype. Mindset can either be fixed or growth orientated. A fixed mindset tends to resist effort because (a) it implies they’re not “special” enough, and (b) it implies their greatest effort will be inadequate. With a growth mentality, people strive for greatness and win as a result. According to Carol Dweck, your beliefs influence your ability to attain your goals. Dweck discovered that your thinking determines your success.

Carol Dweck identified belief power in her book. “They heavily influence what we want and whether we get it,” she wrote. People’s beliefs, even simple ideas, can be profoundly changed. A “fixed mindset” believes their intelligence or personality cannot change. They are more prone to focus on familiar tasks, avoid challenges, and be less resilient to failure. A “growth mindset” believes intelligence and personality are adjustable. They perceive challenges as opportunities to grow and learn. Examples include Lee Iacocca of Chrysler and Lou Gerstner of IBM. Both entered troubled companies and successfully turned them around. The distinction is in the aftermath.

A smug Iacocca surrounded himself with devotees and cared more about his image than the firm. To compensate for his low self-esteem, he made poor choices, such as sacking an innovative designer, which drove the corporation back down. Talent is everything to a fixed perspective. People without talents believe they will fail if they are not given with the talent to perform anything. Their skills, like their appearance, seem to be genetically encoded, which is why they never try to improve.

People with a growth mindset, on the other hand, feel that anything is possible if they work hard, dedicate themselves to their goal, and practice as much as they can. Because our thinking affects our performance, both are worth exploring. A stable mindset avoids tough situations. The longer you work on anything, the less reason you have to fail. However, Gerstner realized that IBM’s internal strife hampered teamwork and customer service. So he dismantled old hierarchies and became an employee to better communicate. He brought IBM long-term success by focusing on teamwork and learning from past mistakes. Michael Jordan, on the other side, was unstoppable in a world full of wealthy basketball players (Dweck, 2008).

A stable mindset avoids tough situations. The longer you work on anything, the less reason you have to fail. This attitude would have saved Christopher Reeve’s life after his riding accident left him paralyzed from the neck down. Instead, he fought hard for spinal cord research. He could now move his arms, legs, and even his top body. He eventually walked across a pool’s bottom. A growth attitude is surprisingly inherent. The author notes that babies have no boundaries and want to learn everything. However, between the ages of 1 and 3 a mindset is formed. Babies with a growth mindset strive to comfort other crying babies, while fixed mindset babies are disturbed. Aside from our parents, our teachers shape our perspective. Bad teachers tell D students they’ll never amount to anything. Unbelievably, they ace the next test.

A growth attitude is also learnable. Dweck says, “To begin, try this: When you spill your coffee, don’t blame yourself or blame clumsiness. Consider it a one-time occurrence and promise to do better next time. “I can’t undo what’s been done. Let me wipe everything up and be more careful next time.” So you may spend more time pursuing your dreams and less time fretting about your flaws.


In the classroom, growth mindset has gone awry in two major ways. A chart in front of the audience, a speech identifying the two mindsets, and then expecting the learner to behave is illogical. I think instead of only presenting the concept, Dweck should have implemented behaviors that promote growth and learning. Second, I think growth mentality is just appreciating effort. As stated before, it is not that straightforward. It needs everything else.

Mindset research could be criticized for overpromising and under delivering. I know millions have been spent on mindset studies. If this doesn’t work, the author’s study has wasted a lot of time. Even proponents of mindset acknowledge the concepts rapidly went viral. Any popular educational concept that spreads faster than science can catch up with the educational system. Leaders of the new generation of mindset research groups believe that Dweck thought growth mindset was a straightforward idea. “But then we saw how easily it could be misconstrued or misapplied. This means that nuances matter.

Regarding these methodologies, I contend that education is not the only field testing them as suggested by the author. Brief therapies for adolescent depression and anxiety require thinking methods as well. Mindset therapies are similar to cognitive-behavioral therapy, which gives people control over their ideas and behaviors. Mindset understanding is required for short interventions to produce significant improvements in both parent and youth-reported depression. However, concerned about the schooling backlash, I believe the author go well on them.

Implications of The Author’s Arguments

This book has taught me about hard effort and quitting. The fixed mindset hates hard labor and gets enraged when faced with it. Its first reaction is to quit, believing you will “look dumb” for trying. Knowing how the fixed mindset operates will help you stop it before it takes over your life. That is, you I be able to identify that my fixed thinking is holding me back from progressing. All I have to do is concentrate and work until I have achieved my goal. I will have no excuses to reach my goal. As previously said, understanding and controlling the two mindsets is the key to success. Every difficulty will allow me to grow. I will be fearless of failing and daring to succeed.

The book’s societal meaning is that a fixed-minded individual runs away from challenges, despairs quickly, and is threatened or intimidated by others’ achievement. This is because a fixed perspective sees intelligence and talent as “being” rather than “developing.” Fixed mindsets can be detrimental. Thanks to the book, I now understand that the brain can develop smarter if I have an open mind. I can do better in school because I am empowered to study. I can increase my grades if I focus on progress and consider work as a way to build abilities. I now see failure as a necessary component of learning.

Now I know Mindset is everything. Having the correct mindset can help me succeed in my career, establish my own business, get through a tough workout, or be a better parent. A fixed mindset implies our brains, character, and creativity are fixed. In essence, you are given a hand in life and must accept it. Believing in my qualities makes me want to keep proving them. A stuck perspective can stall a career. A growth mentality, on the other hand, assumes that I may cultivate my essential traits via effort. It assumes that everyone can change and grow with time. A growth mindset sees failure as a stepping stone to success. Mindset is a result of powerful beliefs. A growth attitude assumes that views can be modified when they hinder progress.


The key message in the book is that a development mentality recognizes change. The author advices that one’s task is to identify where you have a fixed mindset and strive toward a growth mindset. This book says we should seek growth, not approval. To cultivate a growth mentality, one must seek out and use feedback. What we value, what we want to achieve, who we want to become are all influenced by our beliefs. These mindsets can help people become more motivated and effective leaders, parents, coaches, business owners, teachers, and partners. Like people, we all have a mix of fixed and development mindsets that manifest at different times. In sports, today’s culture prizes easy success above hard work and being a “natural” is often touted. But, as great sportsmen like Michael Jordan, Tiger Woods, Michael Phelps, Mia Hamm, and others have shown, it takes more than talent to succeed. They excelled in their industries because to their dedication, perseverance, strategy, and more. It is possible that fixed-minded parents are fostering fixed-mindedness in their children by exclaiming, “You’re so brilliant!” and applauding them, rather than understanding the link between work, procedure, and outcome. To sum up, growth isn’t achieved by learning a few quick fixes. To be in charge of our lives, we must continually assess our thinking, seeing, and interpreting, and choose to use this information to transform, not constrain, our lives.

Uses of Poetry

According to the researched sources, poetry is a fundamental tool since it helps us appreciate and understand the world. Therefore, looking at poems and lyrics from my collection, I can say that they fulfil the purpose of the poem described by the researchers as they shed a “sideways” light on the world to help the truth sneak to the people.

            There is no doubt poetry educates us regarding good living in society. We can liken poetry to the Windex on a grubby car window that discloses the shortcomings of human beings to relate to one another much better. Poetry can be a bridge and an immediate path to helping us become better individuals. Through poetry, we can become the change we need in the world. Building a world with little focus on tearing each one of us apart and emphasizing more about working as a unit. Additionally, poetry helps us notice that we are not very much different from other people of the world as we think. Moreover, the poem teaches us that we are not in solitude in our joy, happiness, grief, or pain despite the tough times and differences. For instance, the poem notes, “I guess we’ll meet again, my friend, it’s not so often that you come around until our track has seen its end.” The message from these three stanzas coincides with what Simecek et al. (310) propose about a poem’s purposes.

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             According to Simecek et al. (313), a poem gives every person the ability to traverse to the sources of creativity naturally and easily. It also teaches us about ourselves and the surrounding world in terms of the form and sound that offers silence. The researcher adds that the poem helps us define the “I” and strengthen it accurately. This is crucial if we want to become a part of the world around us. The poet writes, “we’ll meet again until our track has seen its.” This implies that poems give us a sense of togetherness not to feel like we are alone in the world. Therefore, with poetry, we can discover that we all live by a good, whole, and beautiful process.

            Every time a poem is presented, the selection of material is centered on the principles of healing the mind, which is also essential in music therapy. This means that poems are constructed on the emotion that captures the mood of the people. If love is the dominant emotion, then a poem emphasizing love is essential, as long as there are crucial lines that reflect affection and romance. This policy is very comforting as it allows the participant to realize that they are not going through the grief alone. Someone else understands them better because they have experienced a similar problem before and even written about it. Like the poet in my collection writes, “Just wishing you would call and tell me to turn around like I ain’t done, with what I started, babe.” He shares his love journey with the readers, which can make readers feel relieved and feel like they are following the right course. A poem is a beneficial tool as it shares the insights of other people to the external world.

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            According to Stange et al. (55), poetry matters since it is a prominent example of people’s use in making words to understand and explore the world. Like other forms of writing, we cherish it; it gives meaning and shape to people’s experiences and enables us to move confidently in the world we know and go beyond it. The poem’s primary task is to reconcile us with the world (Stange et al. 57). Poetry does not accept everything at face value or assent to things that are not appealing to society, but in a large essence, it reconciles people to return us to loving ways. For instance, the poet asks, “How do I get to you again?” meaning that he is interrogating himself on how they can reconcile their affection to go back to the loving ways.

            Poetry can also be a tool for developing language and advancing our literacy skills. In the recent past, literary education has been spearheaded by literacy inspiration through textual forms, knowledge of language approaches, and generic structures. Therefore, poetry can b a driving force for helping students recognize the features of the language. Through poetry, teachers get authentic texts on which to train students on language development, phonics and creating phonemic awareness through skills such as alliteration, rhyme and word families. Poems issue a simpler environment for students to practice these fundamental skills with texts at their academic levels (Stange et al. 65). In the lyrics section, the repetition of the word “Like air” at the start of every stanza is used to teach students about phonemics in language development.

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            Creely (68) asserts that poetry is a self-acceptance and socialization resource that can be used to model people’s behavior in encouraging them to observe others’ wellbeing. Poems can be designed to help students learn attributes such as compassion, citizenship, integrity, fairness, self-discipline, respect and honesty. In elementary classroom settings, the selection of poems reinforces the “poetitude” in learners. The power and value of poetry is an excellent teaching resource. In a learning environment, Creely (69) holds that a poem encourages cooperation. Research has proved that the proper selection of poems in-class readings improves collaborative skills among students (Creely 70). The students can read the patterned poem together while the teacher emphasizes rhymes, adjectives pointed out on the colorful circumstances.

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A well-presented and interesting poem provides a way for students to identify with each other, discover a positive perspective for solving problems, developing a sense of community. In the poem “Only Use Light Years When Talking to the General Public,” the poet uses the line “What’s the measurement of the distance between two people growing too close, too quickly?” to signify the essence of cooperation amongst the people who are fond of each other. Furthermore, a poem can be a tool for encouraging students to be witty risk-takers to create favorable conditions for their learning. In all endeavors to promote behavior and literacy, it is fundamental to select poems that observe the students’ dignity. This can help the instructor test the students’ presence of risk-taking skills by intentionally inserting mistakes like spelling, punctuation, and capitalization flaws for the students to detect. Identifying those mistakes during discussion helps the teacher understand that the learners are keen and comfortable learning, hence building a class that can eradicate mistakes in their daily class activities.

Georg Simmel’s Work in Light of Time and Place in which it was Written

Early German sociologist and structural theorist Georg Simmel was concerned with city life and the city’s form. With the creation of social theories in the wake of Darwin’s discoveries about the natural world, he challenged conventional scientific technique for studying society. Simmel was interested in two different kinds of culture: urban objective and rural subjective. A dialectical link existed between objective and subjective culture, in his opinion, in modern civilization. According to Simmel, cities lack objectivity because of the metropolitan way of life, which leads intellectuals down a path of degradation and mediocrity. The essay investigates Georg Simmel’s work in light of the time and place in which it was written.

Many diverse types of content can have the precise same social shape, which attracted Simmel. Families, gangs, and corporations, to name a few, are all places where conflict is common. Contrary to what you might expect from this, Simmel observed that a single social form (such as the need for money) might take on many different meanings depending on the context. Simmel saw the sociologist as developing what he called a “geometry of social life” by investigating the various ways in which we interact socially. When it comes to social roles, Simmel sees the stranger as one that blends the seemingly opposing aspects of proximity and distance.

 Even if the stranger has only the most general (and generic) characteristics with the rest of society, enormous numbers of people still rely on him. As a result of the stranger’s dual proximity and separation from others, the stranger is frequently regarded as valuable for his or her objectivity, which allows the stranger to see things objectively and without emotion. Because of their social distance from us, strangers can be a close confidant who we do not have to worry about being judged too harshly. In other words, the concept of the “stranger” implies that being alien is both psycho-cultural and geographical in nature. An unfamiliar person is not just a stray traveler who can show here today and disappear tomorrow. He is here today, and he intends to remain. He is a wanderer in the making as he has not left society, but he also has not given up the option of staying or going. Even though he is still in a particular place, he does not have the attributes that would make him belong there, because he has not always been there. Tradesmen have always been a foreigner to the economy, but this has changed over time. No middlemen are required as long as the economy is restricted to the direct exchange of goods within a closed system. Foreign tradesmen are persons who travel to other locations to buy goods they don’t have at home. Historically, tradespeople have had to be strangers in order to do their jobs.

It also contributes to another phenomenon namely revelations, and confessions that would otherwise be carefully kept from more organically attached people are offered to the stranger. If you remember well, objectivity is not apathy; rather, it is a positive and specific sort of engagement, similar to the objectivity of a theoretical observation, which does not reduce the mind into an inactive tabula rasa on which objects are merely stamped. Objectivity denotes a thinking mind that follows its own rules and functions at maximum capacity. In this way, random fluctuations and accents, which are specific and subjective, are ignored, resulting in vastly varied perceptions of the same object.

The main argument of Simmel is that objectivity can be thought of as a form of liberation. Predispositions do not impede the objective person’s ability to see things objectively, grasp things clearly, or make sound decisions. Such liberation allows the outsider to get a bird’s eye view of intimate connections, but it also comes with risks. Revolting parties frequently claim that outside envoys or agitators incited the rebels, regardless of the type of rebellion. The stranger’s “objectivity” lends credibility to these claims because he can appraise and evaluate situations unbiasedly. His decisions are not constrained by tradition, religious observance, or precedent. A party under attack absolves itself of responsibility and turns a blind eye to the underlying causes of the uprising by inventing the story that the upheaval is the fault of outsiders, not them.

Marx’s theories on commodity fetishism inspired Georg Simmel to establish the tragedy of culture theory. This theory aimed to explain how items and goods become sacred in society. Because of the new division of work created by modernization, people are able to become more creative and imaginative. As a result, they start making a lot of cultural goods to sell. Products eventually become fetishized by society and hence acquire power that they do not have by their own nature. According to Simmel’s “Fashion” work, clothes have evolved from only being a means of covering oneself to serving as a cultural identify for individuals and groups alike. We often acquire mass-produced things in an attempt to distinguish oneself as unique and different by wearing a certain type of bracelet or necklace.

Society, according to Georg Simmel, generates innovations and theories that no single person can comprehend as the division of labor and specialization increases. Many people can grasp a portion of what is being generated, but no one can grasp the entire picture (Fellmann, 2018). For example, in chemistry, where knowledge is extremely specialized, no single scholar can comprehend more than a small fraction of it.

Georg Simmel’s concept of “strangeness” has been criticized by certain sociologists who deny that diverse parties are brought together because of a shared commonality. Sociologists use the Greeks’ relationship with the barbarians as an example to disprove Simmel’s theory. Simmel’s critics point out that such a way of thinking encompasses situations in which the Other is denied the universal features that constitute what is really human in human beings. Only in this context does the term “the stranger” convey a good message. Aside from that, critics claim that Simmel’s description of “The Stranger’s” relationship is a non-relationship because he is not what other sociologists have studied. In spite of this denial, they continue to treat the stranger as an outsider.

Sociologists can improve on Simmel’s limitations by looking at the logic of proximity and distance in Simmel’s theory and comparing how any connections can be based on human commonality in general. Sociologists should be aware of the conflict that exists between the understanding of what is shared by all and the concentration on what is not. Sociologists should use analogies to explain how people from different countries, cities, or races are not unique. Many strangers, whether they are related or not, have a commonality of origin in another country (Gross, 2021). As a result, strangers are not seen as unique individuals, but rather as an example of the Other. Strangers are perceived as far in the same way as they are perceived as close.

Simmel never formed what could be considered “a school of thought,” in comparison to today’s world of the typical outsider. Even after a century, though, Simmel’s theories on modern life’s distinctive social forms and social duties still read like cutting-edge thinking. Simmel’s ideas continue to inspire because he is one of social theory’s most innovative, wide-ranging, and predictive thinkers.

Absolutism and Enlightenment Thinking

During the 18th century, an intellectual movement known as the enlightenment took hold across Europe. Thinkers of the enlightenment were interested in limiting the political influence of organized religion to avoid another period of intolerance and religious conflict. The distinction of religion and country authority was a bold enlightenment idea to promote a person’s ability to provide knowledge or insight to another person. The idea that science and reasoning provide individuals with more knowledge and understanding than religion or tradition manifested throughout the eighteenth century. Enlightenment worked in favor of pro-liberty and pro-progress values such as fraternity, tolerance, and constitutional democracy.

On the contrary, separation absolutism promoted unrestrained centralized authority and totalitarianism, as well as monarchy or dictature. Monarchs were revered by many as a manifestation of God on Earth. According to Jean Domat, a French lawyer, absolute monarchy was a tool of God’s will. Because all power comes from God, King Domat said, people should be devoted to and subservient to their rulers.

The monarch possessed absolute power in the majority of European countries. Even though the enlightened despots attempted to enact changes, they held onto power without adopting a constitution to govern it (Weis). The enlightenment challenged the Age of absolutism’s ideals, which questioned the customary authority created during this time period and removed the idea of a single power, which favored monarchs and the wealthy. It then presented a new concept: governing to benefit the greatest number of people possible. The enlightenment, a European intellectual movement that dominated the 18th century, espoused virtues such as equality, brotherhood, and constitutional democracy (Weis).

Even though the enlightenment was a hugely diverse movement, there are a few recurring themes. The reason was one of the major ideas. Philosophers of the enlightenment tended to dismiss supernatural events as mere folklore. Despite popular belief, not every enlightenment intellectual was an atheist.  Atheism was encouraged by the enlightenment, but it was more typical to produce a hybrid of Christian faith and scientific rationalism. During the late 18th century, the deist movement swept over Europe and the United States.

Deism came into existence as a result of enlightenment (Domat). Deists deny the existence of supernatural events and believe that the only way to know God is via reason and nature.  Skepticism is another Enlightenment-era notion that goes hand in hand with reason. Skeptical about religious dogmas established church, and government authority are all examples of skepticism. Doubt is also used to refer to skepticism regarding reality itself. Let’s take a look at something called the divine right of kings to explain this argument. As a result of this long-held Catholic belief, monarchs were not subject to earthly powers and had been established in authority by God’s own will. To put it simply, this meant that the king was above the rule of law. The enlightenment, however, threw doubt on this theory. A monarchy or authority exercising absolute power, principles, and authority is known as an absolute state. When someone is recognized as God’s representative on earth, following their orders is considered an act of worship.

In conclusion, the biggest distinction between absolutism and enlightenment is the way a country’s government is set up in a specific location. In an absolutist system, the monarch enjoyed virtually limitless power. In addition, there was no statute governing the authorities. Enlightenment, in contrast, stressed the importance of turning away from superstition, religion, and tradition in favor of reason and personal experience. It also held the view that power comes from God and should not be concentrated in the hands of a single individual.

Dual Federalism

The short phrase created for this essay is dual federalism. Dual federalism is also referred to as the divided sovereignty or layer cake federalism. It is a political alignment in which power is separated between the state and federal government in comprehensively defined terms. The state governments execute the powers accorded to them with no interference from the federal government. Research shows that the U.S. constitution primarily represents an attempt to construct a robust union between the state and national governments (Lowi et al. 32). Stabilizing the national government gives a countrywide common market free of barriers and tariffs to commerce, a condition from which all states will carry out their services to Dual Federalism their benefit. A national government of that format could also offer the common defense that is more effective than it would happen under any Articles of Confederation. Although certain governmental authorities during the start of the 21st century were counted for the national government, the United States Constitution recognizes the state’s sovereignty as something that should be fully catered for in the law. Dual federalism boils down to an ever-growing body of law. The course has been toward the federal government to gain more and more power in criminal justice over the years from the time the constitution was written.

            Dual federalism reflects the nature of relationships across government tiers as guaranteed in the Tenth Amendment, which promises a balanced relationship between state and national government (Lowi et al. 37). This provision of the constitution that defines the state’s powers and national government is called the reserved powers amendment. According to the reserved amendment, all governmental powers that are not explicitly given to the central government in the constitution are left under the state’s governments’ leadership and their people. From the time of civil war, it could be seen that there were Americans who advocated for the notion of dual federalism and sovereignty. These are two systems of accomplishing distinct goals without significant overlap in their functioning.

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            Dual federalism has been effective because it allows states not to be taxed to finance the federal government, and this is a principle that has sufficed the test of time to the present day. The American states are accorded a considerable amount of autonomy in forming their own legal systems and institutions. All this is to happen on the condition that the authority of the national government remains unchallenged as it is constitutionally recognized to act. Consequentially, states upheld a significant degree of sovereignty in some scenarios executing powers that are concurrently shared with the federal government. Looking at the government’s structure and composition in the 21st century, it can be seen that America had feasible dual federalism during the 18th and 19th centuries. This can be explained by the fact that the practice scope was confined to and more straightforward than in the 21st century. Additionally, in the past centuries, both government tiers had a strong sense of concurrent, enumerated, and retained power being carried out within an implementable constitutional legal framework (Lowi et al. 40).

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            The federal-state relationship used to be very simple in the starting years of the republic in part since citizens focused mainly on their local communities to offer a sustainable existence. From that period to the end of the 20th century, most Americans lived in rural settings, mainly farming and selling products in their small towns. As a result, there was little overlap in government operations, creating the chances of conflict over resources or concerning effects of private or public choices. We have politicians who have argued that dual federalism was best suited for serving in pre-industrial America because it has failed to prove effective and insurmountable in due course. Consequentially, power and responsibility for policies and programs have shifted to existing arrangements to ensure there is little tension between the national and state governments (Kincaid 60).

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            Often forgotten in this robust tag of war between the national and state governments is the third-tier government’s presence inside every jurisdiction across the United States of America known as the local government. The phrase local government, in this case, refers to the governing bodies of myriad counties and cities of America. Policies and programs have now shifted to the local governments. As a result, today, they are perceived as essential to criminal justice since most of the workload witnessed in the criminal justice department is catered for on the local level. In contemporary America, the majority of police officers are employed by the municipal city level tier. The country government employs many correctional and law enforcement officers in line with Sheriff’s Department’s auspices (Kincaid 50).

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            In the 21st century, dual federalism has led to creating a third layer of the cake at the grassroot level called the local government. They have related legal and administrative functions with the national states’ authorities. For example, for legal requirements, most county and local agencies are treated as state agencies. County deputies and municipal police officers are granted the power to enforce state laws. However, they can do nothing about breaking the federal laws other than forwarding a case to the federal authorities.

Moreover, local governments are also facilitated to implement trivial laws called ordinances. These minor laws play a significant role in the criminal justice system as they are regarded as violations that only result in someone giving a fine. This is explained by the fact that neither the state nor national government can entrust the local governments to enact laws that punish by imprisonment.

            Dual federalism has led to a huge intergovernmental interdependence in various fields. Today there is a hierarchy of laws such as Article six of the American constitution requiring the national courts to trumps state law every time a conflict emerges. This narrows down to the hierarchy of courts whereby there is a dual court system across America’s united states as a result of the direct influence of American federalism. There is an independent and a complete federal court system, and there is also a somewhat complete and independent state court structure across all the states in the U.S. The concept of separation of powers does not signify that the courts are entirely independent of other government branches (Kincaid 48).

The laws arbitrated by the federal courts, for instance, are passed in Congress and signed by the President. In turn, the federal courts have an obligation to determine the federal laws’ constitutionality and settle other accompanying disputes over them. Also, judges rely on the executive arm of the government to implement some court policies. From these few scenarios, it can be seen that the inception of dual federalism is caused a lot of interdependence among different intergovernmental authorities. Due to interdependence, there has been a simultaneous pursuit of collective and individual liberty welfare, which has a severe problem affecting the country in the demand of the best philosophies of operations. In the modern environment, many of our local and state authorities endeavor to collaborate to give sustainable help to the communities to ensure the common good for present and future American generation

Functions of Operations Management and How they Affected Failure of Boeing 737 Max

Operations management comprises planning, supervising, and implementing the production of products or services. Operations managers are mandated to executing daily productions and strategy in either manufacturing or services. Sometimes operations management is called production management; the field is cross-functional connecting other organizational departments such as finance, sales, and marketing. It is involved the creation of goods or services, development, production, and distribution of goods. The advancement of technology has transformed the role of operations management as it has become a key springboard. This is true thanks to technological innovations such as self-maintaining intelligent machines used in production and drones facilitating distribution. According to Reid & Sanders (2019), organizations that capitalize on effective technology in implementing their operations management practices thrive and flourish massively and gain a competitive advantage against their rivals. On the contrary, firms with inferior technology incorporated in their operations management may not survive in the contemporary market. The future of operations management will witness a surge in automation to the point that some people will hardly realize the way modern organizations function. This paper discusses ten functions of operations management and how they affected the failure of the Boeing 737max.

            Operations managers are not only limited to company functions but also in manufacturing sections. They are needed to perform a variety of tasks as a part of their obligation. Some of the primary functions of operations management departments include finance management. Finance is a critical element in operations management. It is fundamental for operations managers to ascertain that all organizational finances have been used appropriately and comprehensively (Slack, 2018). They are perfectly being carried to ensure maximum creation of products and services. Perfect usage of finances will permit services or development to be built that will meet the consumer’s overall needs. Slack (2018) advises that the operations manager should refrain from wasting finances in unproductive practices. He should ascertain that all company finances are utilized for the manufacturing of essential products or services focused on satisfying the wants of consumers.

            The second function of operations management is operation supervision. The key role of operations managers is to plan, direct, organize, and control the day-to-day routine operations of a company. The operations managers confirm that every activity is running efficiently and effectively. Operations are regarded as the operations management’s primary role and will help convert human efforts and raw materials into a permanent good and service that customers will manage to use. Product design is the third function of operations management. With the advent of modern technology, the selling of goods has become much more manageable. One of operations management’s primary roles is to ascertain that goods are designed as required and look into the market trends and the customers’ wants. Present-day consumers are focused on quality rather than quantity which is essential to establish a top-notch and durable quality product. Therefore, operations managers should design products as per market demands and trends. They should ensure that innovative approaches are incorporated within the goods, and their quality is upheld (Chary, 2017).

Read also Operations Management As A Competitive Advantage For McDonalds Restaurants

            Maintaining quality is the fourth function of operations management. Chary (2017) notes that operations managers should endeavor to provide a better quality of goods. They should not interfere with the product quality. They should address the issues related to quality management and must supervise every task. If operations managers notice the presence of any defects, they should look into correcting such flaws. The sixth function of operations management in strategy formulation. The operations manager should implement pre-planned tasks. Paton et al. (2020) argue that tactics and plan formulation help companies maximize their resources and establish a competitive advantage against competitors. Business strategies refer to the configuration of the supply chain, capacity to hold finance and maximum utilization of human resources, and many more.

            The seventh function of operations management is forecasting which refers to how software approximates certain events that could happen in the future. In operations management, forecasting can comprise an estimation of consumer needs related to production via a precise amount of goods needed within a specific time. Generally, forecasting serves a crucial role within the process of production (Paton et al. 2020).

Read also Boeing Competitive and Industrial Environments Assessment

            Supply chain configuration is the eighth function of operations management. The main objective of supply chain configuration is to ensure effective controlling, monitoring, and management of main activities held in an organization. According to Robinson et al. (2016), the supply chain configuration begins from the supply of raw materials. It proceeds to make the final product and then sell it to the customers, which will meet their wants and needs. Delivery management is the ninth function of operations management. The manager ensures that the goods requested by a customer are delivered in time and the expected form (Robinson et al. 2016). Their primary role is to follow up with the customer to make sure that the delivered goods are what the customers requested and adhere to customers’ functionality requirements. Suppose the consumer expresses dissatisfaction or complains about the delivered goods regarding certain goods’ elements, the operations manager must get the feedback and forward the relevant departments’ concerns. The tenth function of operations management is navigating industrial labor relations. Managers have a role in resolving industrial relations issues that would impede productivity and lead to poor performance associated with misconduct among workers. Operations managers tackling industrial relations should often communicate effectively and manage workers via motivation (Spring et al., 2017).

            Boeing 737 max was founded in 1916, and it remains one of the most renowned engineering firms in the world. The crash that happened to 737 MAX creates confusion about whether it was a collapse of the advanced aircraft control systems? Or was it the failure of operations management? Of course, technology and operations management are inseparable (Paton et al. 2020). Nonetheless, engineers, executives, and managers at Boeing were not embossed by modern technology’s unpredictability or complexity. In a sequence of decisions, Boeing 737 max put profits before safety. It failed to think through the outcomes of its practices. The operations management department did not tackle the wrongs that were happening at the company with the vigor and professionalism it deserved. The first operations management mistake occurred when the company decided to deploy MCAS (Bhaskara, 2016).

            Boeing wanted to install more fuel-efficient and more significant engines on an older airplane named 737NG. These activities happened due to massive competition from Airbus and increased demand from customers wanting fuel-efficient and single-aisle planes. However, the new engines significantly transformed the stability and pitch angle of the older 737. Instead of redesigning the plane, the company decided to put MCAS adopted from a different plane. The concept was that software from MCAS would help the 737 Max to copy the operation characteristics of the 737NG model by bringing down the plan’s sensor whenever the sensor readings showed that the nose much higher than the nose. While this sounds like an appropriate strategy to react to customers’ pressures and beat their rivals, the decision proved several errors that led to the crash of the plane.

            Bhaskara (2016) shows that the company’s collapse came from implementing similar decisions with slow but critical alterations in Boeing’s culture and strategy associated with poor operations management. Boeing’s merger with McDonnell Douglas in 1997, a smaller aircraft manufacturer with financial problems, came with various challenges. When a larger firm buys a smaller firm, the dominant culture becomes that of the bigger company. Previously, Boeing was popular for excellent engineering and safety. However, with McDonnel Douglas’s leaders’ arrival, they persuaded the Boeing owners to change their strategy and concentrate on shareholder value, stock price, costs, and competition  (Cusumano, 2020). In other terms, McDonald Douglas subdued Boeing’s operations management department and took over the company leading to a hilarious media comment, “McDonell Douglas purchased Boeing using Boeing’s money.” For instance, when McDonell Douglas attempted to incrementally advance the older aircraft instead of constructing more costly modern models from scratch. As a result of the operations managers’ poor functioning, Boeing adopted this incremental approach to building the 737 Max. Here the operations management department failed to maximize their role of observing product quality, effective strategic formulation, and product design.

            Boeing’s decision to shift from its main headquarters in Seattle, where the firm started and had its best engineering testing and manufacturing facilities, to Chicago for commercial aircraft also proved its incompetent operations managers. This shift led to a long physical distance between the company’s leadership and their technical teams concentrated on the formulation of the 737 series. The Boeing leadership defended their move asserting that it was a strategic decision to divide the company management from the commercial aircraft section. Additionally, the company defended its action, arguing that it was like a wake-up call to Boeing’s investors that the company was diversifying. Other than the commercial aircraft located in Seattle, Boeing had a lot on board to manage, including McDonell jet fighters, Hughes helicopters, Douglas commercial aircraft, a separate aerospace division situated in different areas, and easy access from Chicago. With the failure to conceptualize and internalize effective strategic operations, the firm encountered severe operations hitches (Cusumano, 2020).

            The fourth operations management flaw that triggered Boeing’s fall happened during the intensification of competition from Airbus – the European consortium established in 1970 with massive support from the Netherlands, France, Spain, and Germany. Today Airbus is rated as the largest aircraft manufacturer globally, several steps ahead of Boeing due to a halt in 737 Max production. In 2011, Airbus had shortly surpassed Boeing to become number one in 2011. In the same year, Airbus become more competitive in the same segment similar to 737 max – the A320neo. Consequentially, Airbus received support from various European authorities, which put Boeing company at a financial disadvantage.

            Furthermore, Airbus got a technological edge against Boeing. As a result, the company constructed the A320 series from scratch, first manufacturing planes in 1998. Comparing the operations management of these two companies, Boeing furnished a much older 737 series that was first introduced in the market in 1968. Concentrating on competitors denied Boeing an opportunity to strategize its practices to meet its customer needs and wants.

            The issue of changing priorities at the board of director and CEO levels threw Boeing into leadership problems. The appointment of leaders who have little experience running the company led to the crashing of fundamental practices. For example, in 2005, James McNerney was appointed as the first CEO in the company not to be an engineer, and he served in that capacity until 2015. McNerney had an MBA from Harvard. He had served at Proctor & Gamble and McKinsey before assuming office as the GE Aircraft president, which maximized manufacturing jet engines.

            McNerney had also worked as the CEO of 3M. McNerney’s experience was in marketing and strategy, and he was hired to improve Boeing’s financial performance. After his appointment, McNerney forgets the primary reason he was employed at Boeing- improving its financial performance. This was another flaw in the operations management section of the company that contributed to its collapse. Without implementing any robust financial plans for the company, McNerney directed the development of 737 max in 2011. The plane began operations in 2017 under a new CEO known as Dennis Muilenberg, who served in that position from 2015 to 2019. Muilenberg was a qualified engineer who had spent his entire life working at Boeing. However, according to the company’s current CEO David Calhoun, MuilenBerg continued with McNerney’s strategy. Consequentially, he aggressively promoted the production and sales of the Boeing 737 max. As a result, company shareholders would later file a lawsuit in 2020 arguing that during the reign of Muilenberg Boeing board of directors was misled regarding the severity of the 737 max issues while the committee concentrated on supervising safety, design, and development reports.

            As a result of poor operations management, Boeing experienced severe quality control challenges. Englehardt et al. (2021) assert that operating a supply chain entails ascertaining that everyone involved is adhering to quality measures laid down. Quality control is a critical risk challenge when talking about firms offering material needed for production. This can be explained by the fact that some companies might yield goods that do not fit the expected quantity or allowance and outsource to other organizations to satisfy their deadlines. As a result of the number of companies and countries that Boeing company outsourced to, it became a key problem for the firm to oversee operations and ensure that the aircraft’s spare parts were of good quality. This problem negatively affected Boeing as it required employees to supervise all the firms involved in the supply chain.

            The project management skills risk contributed to the failure of Boeing. With the massive dangers associated with 787 projects, people expected that Boeing would bring together a group of leaders with a certified record in managing the supply chain and come up with approaches to mitigate and anticipate a variety of risks. However, this was not the case with Boeing. Instead, they continuously hired unqualified CEOs who could not salvage the firm’s crisis (Spring et al., 2017). Labor relations is a function of operations management. But the management failed when it failed to involve its employees in the decision-making process before moving from Seattle to Chicago (Imad et al., 2021). Consequentially, the strategy backfired because the labor relations spoilt due to the decisions centered on outsourcing and a severe strike that cost Boeing expensively.

In conclusion, operations management is a key strategic function of any company. As we have seen from the Boeing case study, operations management is an important part of the company that can determine its success or failure. It is the firm’s strategy of ensuring the long-term survival of the company. The operations department should formulate strategies focused on providing the overall success of the company. The failure of Boeing 737 max came as a result of poor facility location policies of moving from its original area in Seattle to Chicago. Before moving to Chicago, the company failed to involve its employees in decision-making, leading to a costly strike. The management was unable to look into its workers’ industrial labor relations, hence experiencing serious operations challenges. Therefore, tactical operations policies led to long-term effects in Boeing’s operations as the organization could not prioritize key practices focused on boosting the company’s competitive advantage. Due to poor operations management, Boeing 737 max failed to formulate fundamental strategies to ensure long-term survival in the market.

Beyonce For Women in Western Music

Beyonce Knowles is among the most famous African American artists of the 21st century. Her performances are iconic, and her albums have earned numerous awards. In 2001, Beyonce made her first Grammy stage debut with the “Destiny’s Child” at the 43rd Grammys. She is the most-nominated female artist in the history of Grammy with a whooping 62 career nominations (Recording Academy Grammy Awards 2020). Beyonce has grown from being a media product to a popular black feminist of the present day. Some scholars acknowledge the effect and importance of Beyonce’s feminism. She has been connected to the idea of sexuality, and many people regard Beyonce as one of the few African American female artists who directly talk about sexuality in her songs and live performances. Most of Beyonce’s performances and music initiate a dialogue on Black heritage, which triggers Black Americans to examine Black Power and civil rights. For all the women taking part in Western music, Beyonce is recognized as a reckoning force that has developed a platform of creating a sense of self-empowerment among African Americans by voicing their dissatisfactions.

            For a long time, Beyonce has been regarded as the link between post-feminism, black femininity, and the black female body. According to Bennett (2014), the concept of femininity is associated with female sexuality. In her music video “Baby Boy,” Beyonce explores femininity and race, which are the key issues affecting the contemporary Black community. In her song “Hold Up,” she addresses the hegemonic slavery images of southern urban dilapidation and the Antebellum South, indicating the complexity of black heritage, culture, and life in general. While “Hold Up” did not earn her a Grammy for Best Pop Solo performance, she won a Grammy for the Best music video for “formation.”

            In “Jackson Five,” Beyonce claims that while the iconic Michael Jackson was rejected with plastic surgery, she resonates with African attributes as pleasing rather than hereditary shame. While she accepts the influence of her Louisiana Creole heritage, she proudly claims the Texas negro heritage hence subduing the conventional notions of European complexion as the standard (Dunbar, 2020).  This complex Black American and heterogenous identity make Beyonce the enviably sexy woman the world perceives simply as B.

            In Beyonce’s masterpiece “Lemonade,” she embraces her desirability of rd. African American femaleness. In the song of the song, Beyonce empowers the audience by dancing in a drained pool in black women, disclosing grey leotards, and wearing natural hair. The scene portrays Beyonce around other black women whose dance movement shares the message, “This is who I am, this is who motivates me, this is the person I identify with.” Contrary to Beyonce’s perception in the video, people worldwide regard women of color embrace their ability and physicality to arouse the internet platforms. This implies that the rhetorical and visual demonstration of black femaleness is empowering women throughout the world and is sexually desirable by many globally.

            In her acceptance speech for garnering the Best Urban Contemporary Album, Beyonce explained the goal behind the composition of “Lemonade.” She notes that her intention for creating the album was to build a series of work that would voice the struggles, pain, history, and darkness we go through in our daily lives. she adds that it was a body of work fit for confronting challenges that make us uncomfortable. Beyonce argues that through her songs, she wants to create images for her children that will reflect their beauty to understand the world where they live. The children must look through the mirror first via their families, the news, the Super Bowl, the Grammy, the Olympics, and the White House and see themselves as great people. “My children should not doubt that they are capable, intelligent, and beautiful.” Beyonce says that this is something she wants for children of all races, and she feels it is crucial to learn from past mistakes and come up with sound resolutions (npr music 2020).

            We can see that Beyonce is beyond an ordinary artist but a feminist who reiterates her purpose to reflect images that display beauty for future generations of the world (Weidhase, 2015). However, for anyone to understand black female sexual empowerment, one must learn about an array of black facial elements and skin tones portrayed in her videos and performances. Visually and lyrically, “Lemonade” addresses the contemporary issues affecting the black femaleness that women in various cultures accept. For instance, British Adele, Beyonce’s great fan and the winner of the year’s album, acknowledged that Beyonce deserved the trophy due to the influence, inspiration, and empowerment she gives to women worldwide. Adele, a self-proclaimed Beyonce fan, described her as light and that the way Beyonce makes her black friends feel is empowering. Beyonce makes black women in the world stand-up for themselves.

In conclusion, Beyonce is among the greatest female artists whose intentions are creating self-awareness of African American invisibility across the American culture. Through her songs and videos, she subverts stereotypical images of black women as powerless to tackle the interest of man, the media, and society. She also dismisses the concept that black women are undesirable. In other terms, Beyonce delivers a black female-centric message of sexual empowerment and aesthetic beauty. Therefore, a win for Beyonce is a win for all women of the world. As a female artist in the Western world, Beyonce is warm-hearted yet capable of making women of the world feel worth as people who have substance to look at and hold on to.

Black Girl : Linguistic Play – Dance Critique

“Black Girl: Linguistic Play” by Camile A. Brown depicts the daily activities of a typical black American girlhood. The choreographer mines the movement of the play from rituals and gestures of the African diaspora. The play is similar to a broad palette that Ms. Brown brought up in Jamaica, Queens, blends with a lot of precision. The play features a propellant rhythm section ensemble organized by Allison Miller. The show starts with the sound of a distant chant and a single drum which is similar to a call to the Yoruba deity known as the Elegba, who, as noted by Ms. Brown, clears and opens the space as the protector, communicator and guardian. Additionally, this can also explain her role in the bracing follow that comes after, like conjuring and a culmination feeling. She appears to compress the years of efforts in minutes. Brown’s compact frame strikes and coils in from a strongly seated position and copying actions such as stirring something thick and scratching a turntable.

            In this dance, the choreographer is trying to express the concept of the unspoken language and rhythm that black girls encounter through Double Dutch, hand-clapping, and social dances that are modern and ancestral (Johnson 25). The play portrays sisterhood’s power and reveals the complexity of carving out a self-defined image of a black female in the contemporary urban American culture. M.s Brown presents that in a society where women of color are usually exhibited based on their trauma, resiliency, or strength, this dance looks into examining these narratives by forming a representation of a nuanced spectrum of Black womanhood in a politically and racially charged community.

            This linguistic play is built on the dance, hand game, and music from the Sub-Saharan and West Africa’s cultures as sieved through various generations of the African-American experience. The outcome is depicting multiple complexities in carving out a perfect identity as a female of color in contemporary urban America. This multimedia play’s foundation is a natural blend of body gesture, self-expression, percussion, and rhythmic play that builds its own lexicon.

            The dynamic dancer dressed in a pair of orange pants and a halter top that is pattered graces the 85th cover of the anniversary season program in a posture that attracts Brown’s attention. The dancer also suspends in mid-air with her hands sculpted and outstretched as if she both in reverence and celebration. As a result of these moves, the dance has been described as a moving and joyful exploration of childhood innocence, maturation, and girlhood awareness of the black female beyond her lens. It shows the dance’s idea by telling larger and smaller stories: universal, personal, and cultural. The dance evokes the memories of our different girlhoods, steeped in the rhythms and rituals of the games in the play. These games include two girls playing Double Dutch, girls challenging one another via rhythms and movements, two girls gossiping about the third girl, and some girls smacking one another’s palms in complicated rhythms.

            The dance compares to the experiencing of life as it draws a correlation of how girls develop through social dances and hand-clapping games. By applying these dances and games, the choreographer has built a work that promotes the rhythms and gestures of childhood games and examines how they aid African-American girls to carve out their self-defined identities in modern urban America (Johnson30). The dance reflects current society because it is formed on the foundation that Black girls still engage in plays as we mature. The dance depicts the struggles African American girls go through in the modern cities of the U.S.

Virtual Reality in Retail

The popularity of virtual reality is increasingly growing. Soon it will be applied to various activities by people from all walks of life. Currently, virtual reality is primarily connected to educational goals and gaming. We will see consumers use virtual reality in shopping, buying a home, and social media as we advance.

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            Virtual reality introduces people to a more epic gaming experience, education, and empathy (Burke, 2018). Additionally, virtual reality can be applied in various ways. Foresighted firms in multiple sectors have embraced the idea of virtual reality to accelerate sales and boost customer interaction. The e-commerce industry is among the industries that have rolled out shopping using virtual reality. This allows customers to do shopping as if they were in actual brick and motor shop premises without leaving their homestead’s comfort.

Shopping using virtual reality gives a fresh opportunity that contemporary people should exploit. With strategical execution and planning, launching our own virtual reality shopping ventures can help our companies. While numerous firms have launched similar platforms, it is never too late to embrace this modern market. Pizzi et al. (2019) argue that for the flourishing of virtual reality platforms, there is the necessity to earn a competitive advantage against our competitors, giving businesses more than just a sustainable competitive advantage. A sustainable competitive advantage refers to a state of super performance compared to its key rivals. Amazon’s potential to squash retail competition is an excellent example of companies worldwide driving retailer after retailer away from the business. This is a prudent illustration of the advantages enjoyed via human capital, innovation, and intellectual property subsides overtime in the advent of disruptive technological acceleration, product lifecycle, and hyper-competition (Jung & tom Dieck, 2018).

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Virtual reality leads to an immersive and engaging customer experience, which has become a modern engagement. By executing immersive innovations, businesses can boost their customer experience at any offline premise. Virtually reality permits customers to be critically engrossed in immersion in a great retail shopping experience. Furthermore, virtual reality allows retail commerce to offer unrivaled levels of engagement with their target audience. Therefore, virtual reality and augmented reality can lead to an extraordinary shopping experience in any offline store, altering the location into a customer-enthusiastic space.

While in-store accessibility virtual reality is still in its infancy stage, many retailers adopt this innovation to customize and simplify the shopping experience. Virtual reality and augmented reality technologies are straightforward in their use as they enable a consumer to understand nuclear physics to locate their space on a platform. Even though this technology is regarded as a shrouded mystery to most retailers and consumers, many virtual and augmented reality apps are user-friendly.

Read also Reflection Essay on the Use of Virtual Reality in Employee Training Programs

            Virtual reality has proved to be a crucial tool for retail marketing. The total transformation brought by virtual reality in the shopping experience is the same as the change brought by the arrival of the internet. VR has taken customer experience to another level, and it is an extension of online shopping. Consequentially, this leap allows consumers to experience the goods, not just seeing them. With VR, shoppers have a chance to explore virtual stores, examining items in 3D and picking them up before resolving to buy them with just a close look. Seeing products online with an incorporated element of personalization allows you to engage and invest in your business entirely in the modern business world; customers want to see your products’ metamorphosis (Martínez-Navarro et al., 2019).             Therefore, any foresighted retail business should adopt emerging virtual reality and augmented technology to remain competitive. According to Hagberg & Kjellberg (2020), VR allows enterprises to streamline the recruitment procedures, improve workflow and design of the stores and boost the efficiency for both their staff and consumers.

In summary, VR has lucrative benefits that have led to a transformation of the retail sector’s marketing industry. Today businesses have enhanced testing in their recruiting processes. They can give a clear example to their employees that they are a forward-thinking work environment and immersive training is possible today courtesy of Virtual reality.