Mediated communication and social media (e.g., email, blogs, Facebook, Skype, and Twitter) have played a major role in changing the way that organizations engage in communication with their customers and with employees internally. As I have seen in the Military, mediated...
The rise of social media platforms has transformed the way healthcare professionals, patients, and the general public share and access information. From Twitter to Facebook, Instagram to LinkedIn, these platforms have created avenues for healthcare providers to share educational content, offer...
The rise of social media has revolutionized the way people communicate, share information, and engage with the world. Platforms such as Facebook, Twitter, Instagram, and YouTube have provided unprecedented access to global audiences, shaping public discourse and influencing social, political, and...
In today’s rapidly evolving business landscape, organizations are continually seeking new ways to enhance productivity, streamline operations, and foster innovation. One effective strategy is the use of internal social media tools—platforms designed for private communication and collaboration within companies. These tools...
In today’s digital age, social media has become an integral part of our daily lives. Platforms like Facebook, Instagram, Twitter, and TikTok connect us to friends, family, and communities across the globe. While social media offers many benefits, such as staying...
Corporate Social Responsibility (CSR) has evolved into a significant factor for businesses globally, with public expectations continuously rising. Traditional media and social media have played pivotal roles in shaping these expectations, influencing corporate behavior and public perception. In today’s hyper-connected world,...
Intellectual property (IP) laws, or legislation, are continually face novel challenges brought about by social media, particularly with regard to copyright. Social media poses diverse risks to IP rights owing to its marked potential for transmitting copyrighted content virally. In the...
To date, traditional media plays noteworthy roles in commerce. In recent years, many businesses have sought to integrate social media, a budding media, into their public relations and marketing functions. Businesses are increasingly seeking ways of blending their offline spaces and...
Positive Effects Social media has positively impacted businesses. Today, most businesses thrive on social media with some of them carrying out their businesses on social media. The traffic on social media makes it a prime platform for businesses to do their...
Virality Virality in social media context refers to the tendency of information to circulate from one internet user to several other internet users within the shortest time possible. Social media is a platform that promotes circulation of information and this is...