Apple has registered marked success over the years. Presently, Forbes lists it as being among the biggest companies globally (Lüsted, 2012). Owing to the company’s effective business operations as regards its continuing globalization, its market capitalization is now estimated to be close to the $500 billion mark. Apple runs retail stores domiciled in 16 nation-states. It has multiple internet-based, or online, stores that are accessible from about 126 nation-states. The online stores are run in 35 distinctly different system languages as well as 55 distinctly dissimilar layouts.
The layouts allow for structured diacritic markings on particular characters. As well, the layouts provide for suitable Japanese and Chinese character choices (Lüsted, 2012). Obviously, these provisions are aimed at facilitating Apple’s operations in a global environment defined by diverse languages (Gillam, 2012; Lüsted, 2012). In addition, the company has provided for Voice Over capabilities, which decode screen content to over 35 distinctly different system languages. It has a Voice Control system capable of appreciating at least 20 distinctly different languages.
Both technologies have markedly enhanced Apple’s general image as well as revenue. Through its expansion and delivery of particular services, as well as products, globally, the company has caused and supported the creation of thousands of employment openings internationally. In that way, it has helped support the economies of the nation-states where it has operations (Ireland, Hoskisson & Hitt, 2008). Over the years, owing to dramatic technological changes along with globalization, Apple has developed an international brand linking people internationally. The changes and globalization have helped grow Apple from the small, garage-based firm started by Steve Jobs into a leading global firm with a leading market capitalization (Lüsted, 2012).
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