The discipline of communication centers on how individuals use messages to produce and create meanings across and within different media, channels, and cultures. The art or discipline of communication advances and promotes the ethical and efficient practice of human communication (Grimsley, n. d). Furthermore, communication is a varied and diverse discipline that comprises analysis and inquiry by cultural study scholars, social scientists, and philosophers. Consequently, theories about types and forms of human communication are explained and presented in academic journals, electronic publications, and textbooks.
Briefly, summarize your chosen instance of failed communication
The Vietnam War
The Vietnam War is a case which reveals failed communication. The war was many things to many people. For example, it characterized and signified the clash between the objectives and views of America’s traditional military doctrine and civilian leadership. Also, it exemplified and demonstrated the complexity of putting in the trial a conventional war against dissent enemy and waging a partial and limited war against an enemy waging, in essence, unlimited war. Therefore, the use of the rolling thunder campaign as a persuasive campaign was the long-lived aerial bombing campaign, which was a challenge that America faced in the war (Drew, n. d). Additionally, the American air power doctrine was founded on the perception of strategic assault, a perception based on two essential statements and assumptions. The first assumption was that all of the American wars were aimed at destroying the enemy’s capability to wage contemporary warfare. Also, the second assumption was that any country that became an enemy to America would be a modern industrialized state. The objective of the United States while engaging in the Vietnam War was to persuade the North Vietnamese to cease and discontinue in their support of the war in South Vietnam.
As a consequence, the Rolling Thunder campaign was a voice and cry, which predicted and envisioned the American plans before its intervention in the war. Also, it was a campaign of intense pressure whose intention was to solve the conflict between the South and North Vietnamese. However, the campaign failed to entice and persuade the North Vietnamese and to destroy their capacity to challenge and prosecute the war in South Vietnam. This instance demonstrates how a creative and sound solution to a problem can fail to persuade a target audience to recognize and acknowledge the anticipated solution.
Discuss the reasons why the original persuasive campaign was unsuccessful
In every persuasion campaign to be successful, it should not involve a series of messes sent to a target audience or an assortment of compelling messages conveyed over time. Consequently, the United States failed to persuade its target audience despite its creative and sound solution because its campaign did not create a place or position in the hearts of North Vietnamese. Secondly, the American persuasive campaign was not designed to expand and develop over time (Ridout, &, Franz, 2015). Thirdly, America failed to persuade North Vietnam to accept the projected solution because it failed to amplify the idea or solution, which did not create any connection with the North Vietnam. Fourthly, the United States did not use sophisticated communication to reach to the North Vietnamese, which was its audience target.
Propose a revised persuasive campaign that might have succeeded.
For the United States to succeed with the influential campaign it needed to define clearly its goals, have clear strategies to attain the goals, and devices to deploy to attain the set goals. Apparently, all persuasive campaigns need to mature, adapt, and grow for them to survive and succeed. So it is normal for every influential campaign to drop, adjust, or maintain diverse strategies founded on the responses of the target audience. To start with, for the United States to succeed with its persuasive campaign, it ought to have selected an ideal, legitimate, and good name for the campaign. A logical name allows your target audience to believe in your ideology or product as it illustrates whether you are believable and trustworthy.
Conversely, tactics and strategies could be ideal and perfect for the United States to succeed with its persuasive campaign. The goal of the United States was to get its target audience, the North Vietnamese, to become active with the campaign and support its idea, which could have brought influence and power to the campaign. Nonetheless, the goal of the United States could be to allow the North Vietnamese participate fully in the campaign (Mobley-Welsh, 2013). The use of penetration could have made the Rolling and Thunder campaign to succeed as it is an inclining and tipping point in every campaign. Further, the distribution which is also a phase or stage in the campaign model could have significantly contributed to the success of the Rolling and Thunder campaign. The stage of distribution allows the campaign to reward its reliable and loyal followers, which is a primary key to the success of any campaign. Further, the use of fantasy links, and narratives permits any c campaign to succeed. Finally, for the success of the Rolling and Thunder campaign, it needed to be socially based and symbolically constructed.
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