Among the varieties of deontology theories, Kant’s moral theory rejects the entire consequentialist approach moral theory. He rejects the point that the value of its consequences is relevant tot eh rightness of an act, and claims that some kinds of actions like lying, which are usually wrong.
The failure of Instagram to uphold the business standards of ethics from the frontier of utilitarianism theory are depicted in a number of ways. First, the utilitarianism ethical theory leans on the argument that production of happiness and eliminating unhappiness should be the benchmark by which the judgment of which action is right or wrong is done (Sen, 2009). Moreover, this is the standard that which effectively evaluate public policies, social institutions, and rules of morality.An action is regarded to be right or wrong according to utilitarianism, when it tells the truth or lies; and the moral rule against lying is not in itself correct. Generally, utilitarianism considers lying as wrong only because it has bad consequences.
Instagram should have held the Mill’s argument of upholding a business ethical standard of formulating policies which are geared towards utility, morals or the Greatest Happiness Principle, which advocates that such policies are right in proportion since they are promoting happiness among the users of the social media services (Goodin, 2015).
Utilitarianism hinders specific acts because they fail to uphold the critical aspect of creating well-being among the parties concerned. When new policies are formulated by the Instagram management and the social media users object their action of using their details and photos for their commercial reasons without any form of compensation to the users, then Instagram are giving a blind eye to the aspect of ensuring the utilitarianism principle of ensuring well-being among the service users (Sen, 2009). Moreover, most kinds of utilitarianism embrace a particular form of desire-satisfaction, hedonistic, or objective list theory of well-being.Utilitarianism theory consistently deny all of these while holding an alternative account of well-being, provided it maintains the commitment on welfarist with regards to badness or goodness of the consequences, or the state of affairs, with respect the entire scope of facts about well-being.
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