“The business and practice of coaching: finding your niche, making money, and attracting ideal client” is one of the most recommendable books in the churching field. The book gives a clear direction to new coaches and the existing coaches who have failed in coaching business on how to be successful in the real world. The book integrates a coaching technique to practice developing expert tips, step-by-step exercises, and motivation plan to guide them in their coaching activities, with actual research regarding what works in enhancing individual as a couch. It gives comprehensive information on how to start a business, identifying the business customers, identifying individuals one want to couch, defining ones market niche, and marketing strategies that would help a one to be successive. It also guide on how to keep in touch with the customers and to keep the customers coming to your business. This makes a coach much difference from others since it enables the couch to make money. Therefore, the book acts as a good resource for any person who is regarding the coaching profession or who is in the first stages of developing coaching career. Allen and Grodzki (2005) offer a good road map which can assist newcomers in the coaching field to make improved choices, remain motivated and focused, and avoid pitfalls while establishing themselves as coaches.
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The book contains four main sections that include positioning, differentiation, entrepreneurship, and profile in coaching. Positioning offers clarification regarding what the coaching professional is all about. Differentiation provides information on how one can explore his or her strengths and identify his or her individuality as a coach to be able to be noticeable in the market. Entrepreneurship involves how to augment the business venture success opportunities. Finally, profiling in coaching provide examples of coaches who manage to make a comfortable life by doing coaching business despite of having a very huge number of coaches who could not manage to earn anything out of coaching business. The book provides mentorship to all new coaches who wish to join the field and to succeed without making any mistakes. With its four identifiable sections, the book is able to mold a previously failed and confused coach into a successful individual and thus, it can be regarded as the best coaching guide in the market (Allen & Grodzki, 2005).
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The first part of the book which is positioning contains three chapters which go over a rich, short coaching history. This includes the emergency of coaching in 1980s, to its media lows and hypes, and its eventual maturity as a successful and known profession. The section also provides a clear difference between consulting and therapy, and the elements that are important to become an expert coach. This section informs the reader of some of the aspects that contributed to previous failure of coaches and probable remedies that turned around the situation of failure into success. In this regard, the book acts as a motivational tool to the new coaches and those coaches who failed in the past and wish to start all over again. It also guides them not just on how to succeed in this career but also on how to perfect in their coaching skills to become prominent in the coaching business (Allen & Grodzki, 2005).
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The second part which is differentiation also contains three chapters. The chapter begins by coaching the reader through four questions structured to define one’s coaching specialty. In this section the reader gets to understand different specializations in the coaching field some of them being life time coach, business coach or executive coach. The section then moves further to assist the reader identify his or her target or client based market. This includes who the coach wishes to assist in his or her coaching practices. It also assists the reader to delineate a business plan based on one’s mission, purpose and vision. Allen and Grodzki (2005), also clarify on the eight top marketing strategies which can assist the leader to draw ideal clients. The book can therefore be regarded to offer a holistic view of business and thus enhancing the success of all those who consider applying its coaching strategy.
The third part which is entrepreneurship contains four chapters. It takes the reader through a reflection regarding the significance of developing a mid-set of an entrepreneur, how to cultivate the reader business façade, how to avoid drawbacks and developing recommendable practices that include budgeting, how to establish revenue streams, service packages and coaching fees. In addition, the authors advise on how to remain legal and safe in the litigious society. This section basically guides the reader on the measures to employ to successful in business and the steps to be avoided to prevent failures. It basically nurtures the entrepreneurship ability of the leader and guides the leader on how to be successful in this line of operation. By practicing good and legal business measure, the entrepreneur gets to avoid a number of litigations that can harm the prosperity of business (Allen & Grodzki, 2005).
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The fourth section of the book which is profiling and coaching is described in 7 chapters. The section illustrates the variation between coaching specialties, and providing concrete successful coaches examples. These examples include relationship and creativity coaches, wellness and life coach, career and business coach, as well as leadership and executive coach among others. The book therefore touches on all couching specialties and thus, the book can be useful to anyone who wishes to develop a career in coaching. In addition, the book provide a holistic view of the coaching problem and thus, offering all possible solutions to the coaching problems (Allen & Grodzki, 2005).
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The book authors offer realistic and sober review regarding coaching business. They talk about the field potentiality and also regarding hard work needed while beginning an enterprise venture. Allen and Grodzki (2005) offer essential material for assisting new coaches to develop themselves. They uphold a coaching technique masterfully in the entire book offering a number of exercises for readers to establish their own means via the journey of initiating their coaching practice business. The book will therefore serve as a good guidance in molding me into a lifetime coach. By cautioning on ‘do and don’ts’ in coaching, the authors ensures that I do not get to make mistakes that undermined the success of the previous individuals who aspired to be coaches. In addition, the profiling section gives a clear definition of a lifetime coach and the difference between a life time coach and other coaches. It also gives guidance on how to become a successful lifetime coach. Thus, reading and understanding the book will enhance my growth and development as a lifetime coach since it guides me from the first stem of my career to a stage where I will master the coaching skill.
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