A research refers to an investigation undertaken with an aim of generating knowledge, the tasks of research is to generate the exact information that will guide in the decision making process, the systematic investigation involves the gathering of information using the appropriate instruments of data collection, for example use questionnaire or the sampling process, quality output of the research requires the accurate analysis and the recording of the data that will aid researchers’ decisions .
According to Merriam,(2009).Qualitative research is a type that concentrates its study by trying to understand the perspective of the study from the population, normally, the type of research obtains their accurate information on opinions, values and the behaviors in their natural social context, most of the researchers utilizes the mode of the research because of its flexibility, they allow the adaptation and mostly it’s an open ended form of questionnaire that enables wider maximizing of data collection. It gives a respondent freedom to respond depending on their understanding of the subject under he study
Also the existing relationship between the participants and the researcher is a casual thus gives an opportunity of giving the response more elaborately and in the detailed form, the vigorous flexibility clearly reflects the much and deeper understanding of the problem that is being investigated. Moreover, the other advantage of qualitative research is that it clearly highlights the purpose of the research, on other words they try to understand how people make the sense in the views of the world, mostly sociologist use the qualitative research since its interpretation gives a clear view of the world practices which later transforms to human behaviors.
It is type of research that bases it study on the numerical data in determining the generalization of findings, quantitative research explain the phenomenon in a statistical manner.(Parkinson & Drislane,2011). It essentially collect data in numerical way and the question also suits the respondent relatively quantitative research naturally studies a certain subject matter in nits natural state, most of its data is in the form numbers and so the end findings can be used in giving assumptions based on concepts, at the end it helps give further prediction of the results ,
The advantage of the quantitative research is that the data is collected constructively ,it aids in the hypothesis construction since the research findings has been replicated in sub-population hence the type of research is useful in obtaining more credible results (Leech,1954).
Similarities of the quantitative and qualitative research
The existing similarities is that both research tries to give logic triangulations in their findings, the change the findings by using the variables ,they also help to provide background information on the context of the subject that is being studied. in addition, they effectively facilitate the interpretation between the variables by clearly explaining the factors underlying their relationships.
Difference between qualitative and quantitative research
Difference refers to the state of having disparities or being unlike between two objects, however, despite the two research being utilized by sociologist, it has some character disparities, in qualitative research, its content is based on humanistic interpretation whereas the quantitative research it is scientific and objective, moreover in the analysis. qualitative research experiences had description has human existence in values of data contribution and while drawing conclusion it does not need the use of numbers, on the other hand the quantitative research in its analysis, it uses the numbers and even percentages in drawing conclusion, it accounts the data in numerical form. In conclusion the researcher might opt to use any of the two types of research, it depends on the nature and objectives of the study taken .