Ethical Climate Survey – Comcast Corporation

Consultation Services Client

Comcast Corporation is a USA-incorporated multinational offering mass media services. Globally, Comcast Corporation is now the largest cable, as well as broadcasting, company in terms of revenue. In USA, Comcast Corporation is the largest provider of domestic internet services. It is as well among the largest providers of domestic telephone service providers worldwide. It services USA-based commercial, as well as residential, clients across over 40 states. It acquired NBCUniversal in mid-2011 to enhance its television programming and feature film production portfolios significantly. The television programs and films that it produces are committed to cable television, as well as over-the-air, broadcast along with theatrical exhibition. Presently, the company runs several cable-only channels, with hundreds of family entertainment attractions and locations across various countries. Over the years, Comcast Corporation has suffered diverse criticisms. Its client contentment rate is seen as among the poorest in the world of cable broadcast. In the past, the company has been accused of breaching set net-neutrality standards and practices regardless of its dedication to a rather particular characterization of the neutrality.

How Comcast Corporation Can Build a Strong Culture

There are various ways via which organizations build and bolster own organizational cultures. Some build the cultures with conscious consideration and intent. Others build the cultures by allowing them to come together freely (Trevino & Weaver, 2003). To build a strong organizational culture, Comcast Corporation should follow several steps. First, it should teach its staff its desirable cultural orientation. When an organization’s staff members are aware of its desired cultural orientation, they are highly likely to support the efforts aimed at making the orientation a reality. Comcast Corporation’s top management should describe to the rest of its employees how process should be running. The management should teach the employees the components of the extant organizational culture that it is keen on changing (De, 2009; Trevino & Weaver, 2003).

Second, Comcast Corporation’s management should define the company’s desired organizational culture. The company’s managers and owners should first have a concurrence on the preferred culture. The managers and owners should hold ample discussions on the preferred cultures and its alternatives to arrive at a distinct consensus. They should document the company’s envisioned culture to ensure that all stakeholders leave with the same understanding of the preferred culture. Third, all Comcast Corporation’s stakeholders should be motivated to live the preferred organizational culture to make it play out as planned. Notably, the company should aim at building the preferred culture gradually by ensuring that all stakeholders are encouraged to support, as well as live, it (Hellriegel & Slocum, 2011; Trevino & Weaver, 2003). The company’s managers and owners should seek to build the culture among other stakeholders by matching their words with their deeds, especially those impacting on organizational culture. Every stakeholder should be encouraged to take responsibility for the company’s extant culture and preferred culture.

Fourth, the progress made by company as regards the building of the preferred organizational culture should be evaluated, or measured, regularly. Those charged with driving the culture should make out its principal elements and document them (McCarthy, Fiolet & Dolfsma, 2011). The progress should then be appraised on the basis of whether or not the elements are actualized in preset durations. Notably, measuring cultural aspects such as fun can be based on participant judgments. Comcast Corporation’s progress scores as regards the building of the preferred culture should be tracked regularly to determine the areas that require attention and improvements.

Fifth, to build a strong organizational culture, Comcast Corporation should reward the stakeholders’ efforts aimed at actualizing it. The company should reward those who express the cultural conduct, or behavior, which it seeks. For instance, if the company seeks to grow team work as it valued cultural concept, it should pay accrued employee bonuses on the basis of group performance rather than individual performances. Comcast Corporation should align all rewards to the cultural behaviors, or conducts, it seeks. Notably, a positive organizational culture is built gradually and takes multiple recognitions and rewards (Hellriegel & Slocum, 2011; Trevino & Weaver, 2003).

Link between Ethical Conduct and Corporate Culture

An organization’s culture significantly influences how it formulates ethics-related decisions. When organizations stress on making profits for instance, they face the threat of having their integrity diminish. Organizational practices that are more focused on their market positions often have to contend with greater difficulties in sustaining own ethical benchmarks or standards. Organizations that seek to enhance thoughtful organizational cultures make decision based on the best outcomes for all their stakeholders, both external and internal stakeholders (Hellriegel & Slocum, 2011; Trevino & Weaver, 2003).

Comcast Corporation’s Ethical Climate Survey Respondents

Two sets of Comcast Corporation’s managers will take the proposed ethical climate survey (ECS). The functional managers at the company’s Philadelphia-based headquarter will take the survey. As well, the managers at the company’s corporate offices in Manchester, Atlanta, Denver, and Detroit will take the survey. The managers will take the survey since they are the ones charged with the formulation of ethical decisions in the company (McCarthy, Fiolet & Dolfsma, 2011). As well, they will take the survey since they are likely to be drivers of proposed cultural changes in the company.

Invitation to Take the Proposed Ethical Climate Survey

You are invited to take part in the forthcoming survey through which Comcast Corporation will appraise its ethical climate. Comcast Corporation has hired a consultant to help with the survey. The survey will help the company assess its level of exposure to ethics-related risks. By taking the survey, you will assist the company not only assess the level but also help it establish the policy changes it should adopt to moderate the risks. Thank you for the continued cooperation.

Survey Criteria

            The target audience of the proposed ECS will be the entire array of Comcast Corporation’s stakeholders. It will essential to ensure that all the stakeholders appreciate the company’s level of exposure to ethics-related risks. As we, all the stakeholders should understand the roles they should play in the establishment, as well as implementation, of policy changes moderate the risks. The survey will be carried out via face-to-face interviews, which will be structured. The participants will be requested to give honest responses while taking the survey. They will be advised to feel free to pose relevant questions to the interviewer.

Sample Questions

  1. Determination of Organizational Culture

  1. Does Comcast Corporation have characteristic behaviors and values that make its workplaces unique?
  2. Does Comcast Corporation emphasize more on cultural values than profits?
  • Which thing would you most likely change about the company’s organizational culture if you got the opportunity?
  1. Ethical Climate

  1. Is Comcast Corporation’s moral atmosphere caring, instrumental or both?
  2. Is Comcast Corporation’s moral atmosphere orderly, independent or both?
  • Is Comcast Corporation’s moral atmosphere defined by law, rules or both?
  1. Effects of the Extant Ethics Training Programs (ETPs)

  2. What are the obvious effects that the company’s ETPs have on its ethical climate?
  3. Would you describe the programs as ineffective, moderately effective, effective or extremely effective in shaping the climate?
  • What two changes would you propose as regards the programs?
  1. Overall Employee Satisfaction

  1. Do you get employee complains relating to the ethical direction of the company frequently?
  2. What are the changes that the company’s employees have proposed to how the company’s management should handle arising ethics issues?
  • Overall, are the company’s employees not satisfied, moderately satisfied, satisfied or extremely satisfied with how the management handles ethics issues in your assessment?


The proposed ECS will help the company change its culture significantly to make it responsive to employee ethical needs and its organizational ethical objectives. The ECS will assist Comcast Corporation its ethical climate and assess its level of exposure to ethics-related risks. As well, it will help it establish the policy changes to moderate the risks.


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