Leaders are greatly instrumental in driving the culture of a company innovatively. Leaders in this regard concentrate on unconscious messages, norms, values and unnoticeable behaviors of superiors and workers since they help in creating an organization’s culture, which may either enhance or decrease performance of workers (Martín-de Castro et al., 2013). Providing workers with free time at various intervals helps them greatly achieve new processes, products or technologies, which can help, enhance the activities in the organization. Leaders can further recognize employees how have made important contributions to the company while at the same time rewarding them for their efforts. Symbols can further be used by the leaders and may be in the form of acronyms, catchphrases, posters in the corridors, success stories and awards that will further help in boosting employee performance and their innovativeness at the workplace. As such new employees can be greatly impacted by the various symbols in the building, which will help them be more innovative and seek to achieve their best in their endeavors (Büschgens et al., 2013).
The role of the leadership in creating an innovative culture cannot be overlooked. If the leadership is not involved people, can stick to the status quo and operate averagely. Leaders therefore should set up various behavioral practices in the workplace that aim to challenge the workers in outperforming themselves and to focus on methods that increase productivity and encourage innovation in the organizational culture (Robbins et al., 2013). Leaders in this case should lead by example and further make frequent follow ups, which will, ensures that workers are on their toes to ensure perfection. Therefore, leaders are an important part of the company’s culture sand should ensure that they come up with various points that are thoughtful and that will help in developing an effective organization culture in the company.