Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
Apple Inc. developed a smartwatch that incorporates health capabilities and fitness tracking as well as allowing the user to link it with his/her other Apple products. The There are three Apple Watch variants including the Apple Watch, the Apple Watch Sport, and the Apple Watch Edition. The watch performs most its functions, such as calling and accessing emails, […]
In today’s interconnected global economy, businesses are increasingly looking to expand their operations beyond domestic borders. International marketing development refers to the strategic process by which companies grow their presence in foreign markets. The expansion of international business requires careful planning and execution across several stages, each with unique challenges and opportunities. In this essay,
Based on the ranking of the United States, do you believe this has an impact on the global standing of the United States as a leader in international markets? PISA measures countries by determining how they are adept in learning and how articulate they are at processing information and ensuring that they get practical solutions
World Trade Organization It is an intergovernmental organization which regulates international trade, it has a membership of 123 nations and it attempts to complete development by focusing on developing countries. The organization is regarded by analyst that it’s a tool that oversee bilateral trade agreements and implementations, in this case they provide a forum for
Creating Value for Customers. Creating value for customers requires a preliminary assessment of the customer needs concerning the Apple watch. Therefore, in looking at the value, it is important that what is important to the customer is noted and finding out opportunities that will assist in increasing value for the customers. The company focusses on
Technological Innovations Influencing Data gathering and Analysis Web Enabled Smart Phones A variety of a number of technological innovations have garnered attention in the area of marketing. Key among these developments is the advancement in the mobile telephones (especially Web-enabled smart phones) and tablet computers. These innovation have overwhelmingly made organizations to explore on the
In today’s diverse marketplace, businesses need to understand their audiences to succeed. One way to achieve this is through Generational Marketing, a strategy that involves tailoring marketing efforts to different age groups based on their values, preferences, and behaviors. By understanding the unique characteristics of each generation, marketers can create targeted campaigns that resonate with
Marketing is a critical aspect of any business strategy, with various approaches designed to meet different business objectives. Among the most prominent strategies are the 4Ps Marketing and Value Marketing. These strategies offer distinct frameworks for engaging with consumers and achieving business goals. In this essay, we will compare and contrast 4Ps Marketing and Value
Brand The brand we are going to study about is Kuwait Danish dairy company which is one of the leading manufacturers of the dairy products in the Kuwait region. The Kuwait Danish dairy companies’ initial product was milk and they were successful in those products and later their products saw a number of varieties. They
To date, traditional media plays noteworthy roles in commerce. In recent years, many businesses have sought to integrate social media, a budding media, into their public relations and marketing functions. Businesses are increasingly seeking ways of blending their offline spaces and online spaces (Academy of Marketing Science & Kubacki, 2014; Powell, Groves & Dimos, 2011).