Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
Allstate is the third largest personal lines insurer in the U.S. It was founded in 1931. It strives to improve the quality of its services by using diversity. Allstate’s business strategy is to “create long-term value by serving our stakeholders, taking appropriate risks and leveraging its capabilities and strategic assets” (Allstate.com, n.d, para 3). Its […]
This paper presents a product overview and the marketing strategy that Adirondack Tails should embrace in order to increase the sales of pet products. Adirondack Tails specializes in production and marketing of several cat and dog products like pet bowls, harness, shampoos, cat litters, collars, crates, food, and toys. The target market for ‘tails’ comprises
Passive Approach Businesses and companies can use social media as a source of information. Blogs, content communities and online forums are platforms where social media users share information about products and services provided by various businesses. Such information is critical to the success of a business because it enables business to strategize on how to
The marketing mix is deemed as a tool used by marketers during marketing. This tool is commonly considered as crucial instrument particularly during determination of brand or product’s offer, and is usually connected with the four P’s, that is, promotion, product, price and place. Within service marketing, the four P’s are expanded into 4 P’s
Background Marketing mixes are collections of marketing tasks or activities aimed at meeting target markets’ needs effectively. Traditionally, a typical marketing mix comprised of four elements: promotion, place, price as well as product. The extended marketing mix (EMM) comprises of the four elements plus three others: processes, physical evidence as well as people. The
Diet Coke SWOT Analysis And Strategic Marketing The strengths, weaknesses, opportunities and threats of Diet Coke include; lack of sugar and thus suitable for diabetic people, lack of popularity among customers, the company can still create more brand recognition, and stiff competition from other companies that produce aerated drinks, respectively (Diet Coke, 2014). These four
Executive Summary The Big Skinny Corporation’s registered office is in Cambridge. It has operations in various countries. The UK market for fashion and clothing has many players. The big names in the market include Big Skinny, Fred Perry, Ralph Lauren and Tommy Hilfiger. The market is characterized by rapidly evolving trends, and marked investments in
Marketing channels are sets of activities, as well as practices, essential for shifting the rights of ownership of particular products from their production points to their consumption points (Armstrong, 2009). The marketing, or distribution, channel settled on for the Exotica Dyes product is the way it will get to its consumers. Notably, the channels are
Assignment Question Many companies market their products and/or services to children or young teens. Identify one product and/or service that does this. Do you feel it is appropriate to market this product or service to this age group? Explain. Does this approach fit that company’s mission or strategic plan? Explain. Sample Answer Marketing Targeting Kids
Maslow’s hierarchical theory recognizes five basic areas of needs that are experienced by most human beings. These needs from top-down review include self-actualization, self-esteem, belongingness and love, security and safety, and basic life needs or physiological needs. This theory assists marketers in making adverts that address the most basic needs of the consumers based on