Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
What Is A Marketing Plan A marketing plan is a significant business document, which gives a description of the present position of the market for a business as well as the marketing strategy for a specified period as included in the business plan (Calkins, 2012). It is worth noting that a marketing plan is a […]
The growing pressure on the fossil fuels and the accompanying stringent pollution regulations that accompany use of oil related fuels has made it necessary for researchers to seek for alternative fuel sources for the ever-growing motor vehicle industry. This led to development of eco-friendly electric car. There is a great potential and growing market for
Introduction The following paper is about creating a new product using product positioning, and how to market the product. Product positioning is what the target market thinks about a product in comparison to the competitors (Kotler, & Keller, 2009). For example, when a customer looks at a Rolls Royce they think of luxury whereas when
Product Dominant versus Service Dominant Marketing The product dominant approach to marketing focuses on the development of products for the mass market at a low price. Under this approach marketers consider product, service and price as three separate characteristics. This approach was common during the industrial revolution where it was believed that the only way
Introduction The 4 Ps approach to marketing is a traditional way of marketing that has been used by many companies since the 1950s. It focuses on the product itself where the 4 Ps stand for Product, Price, Place and Promotion. The value approach to marketing was introduced years later and focuses on creating, communicating and
Assignment Instructions You are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE’s use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE’s research indicated that AD23 might also slow the
B2B, Business-to-Business, refers to where a company sells products to another company.B2B involves getting large orders form minimal customers, interactingpersonally, rather than through advertising and promotions. Coca-Cola company may be sold industrial goods form certain companies. These include chemicals, materials, machinery and office furniture. Suppliers are experts when dealing with their products and help their
The model of AIDA recognizes the cognitive stages that every customer goes through during the buying process for a service or product (Hanlon, 2013). The technique refers to the purchasing channel where buyers go through different stages to support the final sale. The three communication objectives in the AIDA tool are the following: Attention The
This paper discusses Verizon Wireless in terms of its strategic marketing. It focusses on value creation for customers, the role that customers play in strategic plan of Verizon Communications Inc., the company’s SWOT analysis, and its competitive analysis. Being a product of Verizon Communications Inc., Verizon Wireless is the giant provider of wireless communication in
Title Challenges affecting the growing marketing supply chain management of coffee from Yemen to the UK. Research question What are the major hurdles in the growing marketing supply chain management of coffee from Yemen to the United Kingdom? Main aim Based on the above title, this proposal aims to highlight the major difficulties affecting the