Mobile and Wireless Technologies
Amazon Company Overview
The Amazon,com, Inc. has been providing Amazon Web Services (AWS) IT infrastructure services to different businesses in the form of web services –commonly known as cloud computing as from 2006. The cloud computing offers opportunity to replace the up-front capital infrastructure expenses which have low variable costs that scales with different forms of businesses. With the cloud, there is no need for the businesses to plan and procure IT infrastructure and servers in advance, but rather, instantly spin up hundreds of servers in minutes and quickly deliver results (Stone, 2013). The Amazon Web Services offers a highly scalable, low-cost, and reliable infrastructure platform in the cloud that drives several businesses in different countries across the globe.
Mobile technology is the evolution in technology that the cellular phones use to transmit information from one part to the other. These technological advancements in the portable, handheld communications involve connection to a wireless network that enables users to send texts, make calls and run applications.
These are technologies such as cell phones, which uses radio waves to receive and transmit data. They entail devices which transmit data over air, but not over the wires and includes cellular communications, wireless computer accessories, and networking between computers with wireless adapters. The wireless communications are transmitted over the air via a system of electromagnetic waves, for instance, radio frequencies, satellite, and infrared.
How organizations use mobile and wireless technologies
Organizations and companies have found it worthwhile to adopt and utilize the advancements in mobile and wireless technologies in order to improve the business efficiency in a number of ways:
Communication / Networking
Companies have achieved exceptional level of connectivity between its vendors, customers and employees through mobile technologies. Workers download apps on their mobile devices, which allow them a connection with others via social media such as WhatsApp, Twitter, Facebook and LinkedIn or the organization can use web-based, or native applications to enable it undertake a direct communication with all its audiences in a number of ways (Smyth& Institution of Electrical Engineers, 2014).
These technologies facilitate real-time communication within and without the office premises which is an important aspect in delivering business benefits, for instance, improved customer service, efficient utilization of staff time, and delivery a greater range of services and products.
Mobile technology has an interactive nature which ensures that sharing of information via this medium enables businesses to immediately get feedback on services and products from customers. This accessibility and speed have resulted in faster research and development for companies –an element which makes the organization stay ahead of the competition. Moreover, a part from making the product upgrades to move at a faster rate, clients and customers feel as if they hold a more direct role in the development of the organization.
Mobile and wireless technologies have led to introduction of a new dimension into marketing and advertising for companies and organizations worldwide. The companies’ potential customers can now see the business ads on mobile devices through a huge range of mobile marketing technologies, for instance, mobile websites, SMS messaging, banner ads, IVR messaging and mobile applications.
There is room for customizing the ads in order to reach the target audienceSmyth & Institution of Electrical Engineers, 2014). As potential customers have access to a mobile device handy, customization has made marketing effective in all absolute terms since there is increased exposure to advertisements.
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