In normative approach any behavior which violate the common norm is regarded as a deviance act. In this regard, the act of drinking can be considered to be deviant if it is against the norms of the surrounding. This implies that drinking can be considered to be good or bad based on the norm of the society living in the surrounding. This definition is relative based on different groups, community, ethnicity, religion, denomination and generations among others. On the contrary, in the relative approach, the key deviance characteristic is found in the actual negative reactions of others to a condition, behavior, or attitude.
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This implies that an action that goes against the norms but fails to initiate negative reactions of individuals in the surrounding is not regarded as deviant. Thus, in this definition, alcohol consumption will only be considered to be deviant if and only if it irritates others or make them react negatively. Therefore, any inner feeling about a behavior that was not shown in the open does not make that behavior to be considered to be deviant. Only an open reaction to demonstrate dissatisfaction with the behavior that makes a behavior to be considered defiant (Jbpub, n.d.).]
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