Explore our extensive academic resources on communication. From research papers to practical guides, find everything you need to excel in the field of communication.
In 2013 and 2014, General Motors was engulfed in varied recall issues. It recalled many vehicles some of its vehicles were blamed for many deaths and injuries. The recalls had the potential of impacting on General Motors for many years according to Flashman (2014). The recalls made by the company injured own reputation markedly. After […]
Communication, attitudes, behaviors and culture highly influence the organization performance. Communication highly determines the nature of interaction in a team. Open communication can highly encourage sharing of ideas and collaboration in problems solving and thus, good performance. However, when there is poor communication, the team is very likely to experience problems in their projects due
Discussion Questions Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? Evaluate Mazda’s decision to drop the “Get In. Be Moved’ tagline for the Protegé and adopt the “Zoom-Zoom” theme for its advertising. Evaluate the strategy
Issues Facing the Organization The key issues facing the Niagara Health System (NHS) is poor communication and public relation. Notably, the hospital’s strategic plans do not entail any public relations metrics. Thus, when it attracted negative public opinion due to the C. difficile outbreak, the NHS was not well equipped or prepared to effectively manage
How can the use of the nurse’s personal communication device(s) impact patient care positively and/or negatively? Research performed by Alverina University to determine personal communication devices found that in one colossal hospital corporation situated in the U.S. indicated that about 54 percent of nurses preferred their smartphone to handle clinical duties to any other communication
Companies with strong cultures have a strong flow of communication that moves in every direction. The four types of communication flows are Downward: communication flows from top management down to employees. Upward: communication flows from employees up to management. Lateral: communication flows between employees at the same level. Diagonal: communication flows across different work areas or organizational levels. Read
How can i improve personal communication skills before my placement at the hospital? Remove barriers to effective communication Stress and emotion- Find a coping mechanism that works to relieve stress in the moment to avoid sending negative signals or making knee-jerk reactions at the workplace Lack of focus- Minimise the time spent on my phone
Non-Verbal Immediacy Non- verbal Immediacy is a form of interpersonal communication strategy that is meant to close the perceived psychological distance between individuals by adopting the use of non-verbal cues that evoke liking and declaration of feelings towards communicators. Immediacy in communication is best attained through the use of non-verbal communication techniques such as smiling,
Nike Organizational Communication Strategies Nike, which is a company based in New York, is a global leader in the sports market since the late 19th century. Founded by Phil Knight in 1972, Nike has been at the frontline in providing athletes with sportswear and gear across a variety of different sports. It is widely agreed
Over the past century, businesses have morphed into complex entities with numerous dynamics, yet with the sole objective of striving for success and accompanying cumulative gains. It is for this very reason that firms have been known to set clear goals and objectives meant to guide a company’s trajectory as it contends with a myriad