Explore our extensive academic resources on communication. From research papers to practical guides, find everything you need to excel in the field of communication.
Summary of BP’s Oil Spill communication failure in 2010 In 2010, a legendary oil spill that stretched across the Gulf of Mexico was caused by BP (British Petroleum).In all of USA history, the BP oil was the biggest marine oil spill to be witnessed. The oil spill occurred after the Deepwater Horizon rig exploded on […]
‘New Coke’ Summary of failed Communication at Coca-Cola Company Coca-Cola Company made a decision to introduce a new beverage product dubbed ‘New Coke’ in the mid-1980s, a process that cost the company millions of dollars because of an error in market research. The new product; ‘New Coke’ was developed to be different from the original-formula
A well-integrated communication in healthcare facilities. The healthcare sector if full of dynamics and diversification in which their incorporation calls for an effective mode of communication within the various healthcare service facilities. The healthcare uses the art of communication as an essential tool towards the achievement of productivity and maintenance of strong working relationships at
Troubleshooting Communication The discipline of communication centers on how individuals use messages to produce and create meanings across and within different media, channels, and cultures. The art or discipline of communication advances and promotes the ethical and efficient practice of human communication (Grimsley, n. d). Furthermore, communication is a varied and diverse discipline that comprises
Case Overview The case involved the United States of the America who acted as the complainant or the plaintiff and the Nextel Communications, Inc and Motorola, Inc. the two communication companies that were focusing on making a merger who were the defendants. This was an antitrust civil merger case in the specialized mobile radio among
Assignment Instructions Do research on Phillip Morris International (Marlboro). Now focus your research on this company’s promotion and communications strategy. Find out as much as you can about the company’s promotion mix. Before starting on your paper make sure you are familiar with the five main aspects of the promotion mix – advertising, public relations, personal
Most of us have situations in which we find it difficult to communicate. Improving your written communication skills and being comfortable speaking to people are extremely important. Develop a two- to three-page APA-formatted paper in which you analyze your personal communication skills. Be sure to address the following: Describe the assessment you used to analyze
Introduction Despite effects of globalization, there is still a persistence of deep cultural variation that does not seem to change. Culture encompasses the behavior, attitudes and values of social group, regional population or nations as regards to the way they deal with life environments including, among others, institutions and economic structures. Interacting with another culture