Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
Risk Averse Marketing Culture This marketing culture involves organizations that only tend to be innovative and creative when forced. Generally this culture has a command and control personality on their products and services where they often operate on a highly regulated industries. This is because they feel threatened by working towards conservative marketing programs that […]
Product Statement Wolverine software Inc. is a mid-sized corporation in the first year of its being with a new ownership and administrative team. It’s currently operating a private entity. The company is currently producing workforce management software that is used for specifically tracking projects and employees, with almost 1000 clients in every organization imaginable.
Branding strategy for your product for D’Body Lotion The D’Body brand is among the most recognized skin and beauty care brands worldwide. D’body Incentive Herbal Lotion was established in 1940 and the D’body brand now covers up to nine product varieties ranging from facial moisturizers to sun care and body lotion products. Since Millan Limited,
Research the Apple Corporation’s current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products. Write a six (6) page paper in which you: Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities.
From the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company’s mission, introduction and branding, and information collected from Step
Do a comparative analysis of integrated marketing communications mix strategy for Retailers: Sainsbury vs. Tesco Imagine that you are appointed as International Strategic Brand Manager for a mobile service provider of your choice such as Tesco . Given Sainsbury’s popularity within certain consumer groups it is one of your major competitors. Your company assigned you
Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or Strayer databases to research similar marketing strategies in the health care industry. Write a four to six (4-6) page paper in which you: Stopping Outshopping in Scarlet Hospital – Marketing Strategies in the Health Care Industry This
Some Health care companies have a global footprint that spans across nations, languages, and cultures. As more areas of the world gain access to the internet, there is a greater potential for a company’s message to be miscommunicated when marketing a product or service across cultures. What strategies can mitigate this ? Read also Communication
Discussion Questions Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? Evaluate Mazda’s decision to drop the “Get In. Be Moved’ tagline for the Protegé and adopt the “Zoom-Zoom” theme for its advertising. Evaluate the strategy