Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
Assignment Instructions You currently work as a marketing coordinator for New City Home Care, a private home health company that offers nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but […]
Assignment Instructions Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target
General Product Information The selected health care product in this case is the maternity and neonatal service as a product. Maternity and neonatal is a product that focuses on providing maternity care to pregnant mothers which include child delivery process and taking care of the newborn child. This product focuses on ensuring positive birth experience
Demographics and Demographic Trends Premier Healthcare would target married people who are between 21 and 35 years old. These people generally have at least one child. In addition, their education level is beyond high school. The above target market has a combined annual family income of more than $50,000. Therefore, they can afford to pay
Subaru Marketing in Action Case Study – Case Summary The case reviews measures that Subaru is employing to enhance its sales through marketing. Subaru brand is developed with a love theme. The company has tried to show love to people, wildlife, environment, and learners. With this theme the company has not only shown the world
MKT100 Week 2 Discussion – Marketing Objectives and Ethics in Marketing “Marketing Objectives and Ethics in Marketing” Please respond to the following: From the first e-Activity, discuss the primary reasons why firms that focus on fairness to stakeholders (i.e., customers) are more likely to be seen as ethical as those that do not. Explain the fundamental
As the world’s leader in carbonated soft drinks, Coca Cola runs a market in more than one hundred and fifty countries around the global. According to Bhasin (2016), Coca cola produces eighty and sixty percent of its operating profit and revenue respectively outside the borders of the United states. He further stresses that both Coca
The Article, “A Marketing Training Workshop for Industrial Trainers: Programme Planning and Evaluation” by Ronald (1987), seeks to demystify the concept of marketing and its importance towards more productive trainers and effective training programs. It basically describes the measures required to conduct a training workshop on marketing for trainers of different fields in the industry.