Discover a wealth of marketing academic resources, including articles, case studies, and research papers, to enhance your knowledge and skills in the field.
Many technological pundits still hail the Information Age as the most significant leap ever made by humanity. For the first time since the Industrial Age, technological innovations were developed en masse by various developers with the primary aim of completely transforming the manner in which interactions occurred amongst people. Many nascent entrepreneurs also viewed this […]
Assignment Instructions E-marketing strategy is the design of marketing strategy that capitalises on the organisations electronic or information technology capabilities to reach specified objectives. In essence, e-marketing strategy is where technology strategy and marketing strategy wed.” Your task for this assessment is to put some of the training from this course into action. Your marketing
There are a variety of communication modalities available to health care consumers and health care providers. These modalities and venues of communication may entail benefits and challenges to both consumers and providers. One communication modality used for marketing in health care is Electronic Medical Records. This paper paper about Electronic Medical Records, a communication modality
Assignment Instructions You currently work as a marketing coordinator for New City Home Care, a private home health company that offers nursing care and therapy services to the elderly residents of a medium-sized Midwestern city with a population of about 55,000 people. The neighboring town, about 10 miles away, has a much smaller population, but
Assignment Instructions Both social media and the Internet have changed the way that health care organizations market to their target populations. Complete the following: You have been asked by the chief executive officer (CEO) of a local health care organization in your city or town to create a viable social media strategy for the target
General Product Information The selected health care product in this case is the maternity and neonatal service as a product. Maternity and neonatal is a product that focuses on providing maternity care to pregnant mothers which include child delivery process and taking care of the newborn child. This product focuses on ensuring positive birth experience
Demographics and Demographic Trends Premier Healthcare would target married people who are between 21 and 35 years old. These people generally have at least one child. In addition, their education level is beyond high school. The above target market has a combined annual family income of more than $50,000. Therefore, they can afford to pay
Subaru Marketing in Action Case Study – Case Summary The case reviews measures that Subaru is employing to enhance its sales through marketing. Subaru brand is developed with a love theme. The company has tried to show love to people, wildlife, environment, and learners. With this theme the company has not only shown the world