Explore our extensive academic resources on communication. From research papers to practical guides, find everything you need to excel in the field of communication.
Do a comparative analysis of integrated marketing communications mix strategy for Retailers: Sainsbury vs. Tesco Imagine that you are appointed as International Strategic Brand Manager for a mobile service provider of your choice such as Tesco . Given Sainsbury’s popularity within certain consumer groups it is one of your major competitors. Your company assigned you […]
Some Health care companies have a global footprint that spans across nations, languages, and cultures. As more areas of the world gain access to the internet, there is a greater potential for a company’s message to be miscommunicated when marketing a product or service across cultures. What strategies can mitigate this ? Read also Communication
According to Abdin (2019), communication barriers include four main ones: process barriers, human barriers, physical barriers, and semantic barriers are all examples of these types of obstacles. As a manager, my goal is to use rules, tools, processes, and procedures to get beyond these roadblocks. As a result, the importance of excellent communication in any
Nonverbal communication has six functions, namely contradict, repeat, substitute, regulate, accent and complement. Contradiction is the first function of nonverbal communication. Contradiction leads to giving inconsistent messages to employees, which causes them to lose trust in the company’s direction. For example, a supervisor asking his employees to get psyched for the day with a casual
In 2013 and 2014, General Motors was engulfed in varied recall issues. It recalled many vehicles some of its vehicles were blamed for many deaths and injuries. The recalls had the potential of impacting on General Motors for many years according to Flashman (2014). The recalls made by the company injured own reputation markedly. After
Communication, attitudes, behaviors and culture highly influence the organization performance. Communication highly determines the nature of interaction in a team. Open communication can highly encourage sharing of ideas and collaboration in problems solving and thus, good performance. However, when there is poor communication, the team is very likely to experience problems in their projects due
Discussion Questions Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? Evaluate Mazda’s decision to drop the “Get In. Be Moved’ tagline for the Protegé and adopt the “Zoom-Zoom” theme for its advertising. Evaluate the strategy
Issues Facing the Organization The key issues facing the Niagara Health System (NHS) is poor communication and public relation. Notably, the hospital’s strategic plans do not entail any public relations metrics. Thus, when it attracted negative public opinion due to the C. difficile outbreak, the NHS was not well equipped or prepared to effectively manage
How can the use of the nurse’s personal communication device(s) impact patient care positively and/or negatively? Research performed by Alverina University to determine personal communication devices found that in one colossal hospital corporation situated in the U.S. indicated that about 54 percent of nurses preferred their smartphone to handle clinical duties to any other communication
Companies with strong cultures have a strong flow of communication that moves in every direction. The four types of communication flows are Downward: communication flows from top management down to employees. Upward: communication flows from employees up to management. Lateral: communication flows between employees at the same level. Diagonal: communication flows across different work areas or organizational levels. Read